Polar & NESTA:Monitoring a New Era of Personal Training

Agenda

• Fitness through the decades

• Personal Training Today:

- Your membership at a glance

- Building blocks for success

• Polar Cardio Coaching

• NESTA PFT 2.0

FITNESS THROUGHTHE DECADES

1860’s

Eugen Sandow

First health club in Europe.

Bodybuilding asentertainment.

1930’s

“Muscle Beach” Venice, CA

“Muscle Craze” is transferred to US.

California is capital of sensationalism.

1940’s

Weider Brothers

Weiders begin theirpublishing andfitness empire.

1950’s

Dr. Kenneth Cooper

Philosophy shift from disease treatment to fitness & wellbeing for prevention.

Awareness of cardiovascular training & heart health.

1951

Jack La Lane

Jack La Lane createsnation’s first fitnessTV show on behalf ofAmerica’s

housewives”.

1960’s

Vic Tanny80+ Gym Empire

Takes gyms “out of the cellar”

Make them moreaccessible to everyday people

1977

Polar Invents First HRM

Sport Tester PE3000

Integrated computer face

First time athletes can read HR

1980s

‘Fitness Craze’- Knowledge & Standardization Accessibility of fitness for the masses. Rise of personal training.

1987

Polar Sport Tester PE300

'Target Zone' feature Simplifies effectiveHR-based training

1990’s

NESTA is Founded

Practical application

Customized programs

Interactivity& Animation

1990’s-Present

OwnZone®

1997 200720051999

Female Series

OwnIndex® Body Movement

Personal Training Today

Your Current Membership at a Glance• Largest non-membership revenue stream is

Personal Training.- National average: <5% of health club

members use PT services.

- On the average <12% of members do Group Exercise.

• Over 80% of members use cardio machines… but less than 20% own a heart rate monitor!

What Does a Professionally Certified Personal Fitness Trainer do? Fitness Goals and Needs B

Bridge the Gap

A Current Health and Fitness Level

Are Your Trainers Training Appropriately? Are They “Bridging the Gap” Safely and Effectively?

Optimal Training

Preventing Turnover• What are they missing?

– Both understand AND apply exercise science– Basic business and communication skills– Ways to keep their clients compliant– Ways to ensure clients are training at the right intensity

• Traits of a successful trainer– Confidence– Professionalism– Enthusiasm– Passion

Building Blocks of A Successful Program

Training

With PFT 2.0 and Polar:• Your fitness staff will challenge members to be

the best they can be. - Good member communication leads to member

trust which turns into personal training clients.

• Personal trainers can now provide weekly strength, cardio and nutrition goals

• Member/clients are motivated and consistent on all levels

Education

By Implementing PFT 2.0 and Polar:• Your facility can pride itself on member/client

education in all areas of fitness • Your educated members become successful

members• Members/Clients understand the why and how

of their program (if they believe in it, they will succeed in it)

• Retention factor

Technology

Ask these questions of yourself… • Can I create a HR-based program for my clients?• Can I trust my clients to follow the program?• Do I have the time and resources to track their

results? • Can I charge my clients for this service?

Polar Cardio Coaching & PFT 2.0

allow you to say

YES to each question!

Application

Polar Cardio Coaching, consisting of the

BodyAge System™ and Polar F11 Keeps-U-Fit™

workout program, in conjunction with NESTA’s

PFT 2.0, is designed to offer members the

opportunity to train and become educated on

cardiovascular exercise.

What is Cardio Coaching?

• Less expensive, more independent option to traditional personal training.

• Perfect option for those who want to work out more

independently or prefer cardio over strength training exercise.

• A new revenue stream that offers new packages to help your members reach their goals.

• A way to track and outline results week-to-week, month-to-month and over the course of a year.

Member Accountability, Member Results

Polar Cardio Coaching• Wouldn’t it be great to bring this to trainers for use

with their clients?

… now we can

+Target – Initiate member relationships & target key area for improvement.

+Train – Create a training routine for member’s improvement & generate new revenue for your facility.

+Track – Polar’s proprietary Keeps-U-Fit™ Software will track member results & help with retention & financial success.

Solution: PFT 2.0

PFT 2.0• Educating Trainers in a New Way

– Trainers learn the practical application of the science and business of training

– Trainers will learn the benefits of heart rate technology • Improved performance• Improved efficiency• Increased motivation• Increased knowledge• Adaptability• Accountability• Objective assessment• Objective training

– Trainers will learn to use the technology to help get and retain clients

To Learn More

• For more information, please visit our websites:www.nestacertified.com/polarwww.polarusa.com/clubtechnology

• Find us at Polar booth #1104 and NESTA booth #410