ALL (MY) STORIESBranko Čakarmiš, Programming Director, PRO PLUS

TV business.

Business of STORYTELLING.

Measured BY SECOND.

3 TYPES OF STORIES

Stories about how things work: FICTION.

Stories about what things are: FACTUAL.

Stories about value and choice: THEY MAKE YOU ACT, VOTE

FOR, BUY, CONSIDER, DECIDE FOR.

Connect to the audience with a COMPELLING STORY.

The obvious doesn't always make the story.

Try to make invisible visible.

Story of ANA

Story of ALEN

Rion Paige - Judges are "Blown Away" - THE X FACTOR USA 2013 http://www.youtube.com/watch?v=11oMu365xYU

• fotki M. Cyrus

Television story-telling is RITUAL.

The sources of TV story-telling are highly CENTRALIZED on

global and national levels.

TV story-telling creates UNIFORMITY of programming concept

and program STRUCTURE.

It is entertaining and COMPELLING.

It is ultimate SOCIALIZING process.

TV TODAY

Most of STORIES.

Most of the PEOPLE.

Most of the TIME.

=

The most POWERFUL MEDIA.

Share the stories!

Thank you.