Download - Portfolio
Portfolio 2012 www.peterovensbrown.com
Contents INTRODUCTION ........................................................................................................................................................................ 1 - 2
zeroplus ....................................................................................................................................................................................... 3 - 8
DINEFINE ................................................................................................................................................................................... 9 - 16
I am UniQue .............................................................................................................................................................................17 - 22
Centre for Documentary Practice ....................................................................................................................................23 - 26
Australian Photography Journal ........................................................................................................................................27 - 30
The Last Vampire ....................................................................................................................................................................31 - 36
totem ........................................................................................................................................................................................37 - 44
ZINE ..........................................................................................................................................................................................45 - 54
Uniting Care ............................................................................................................................................................................55 - 58
DISNEY .................................................................................................................................................................................... 59 - 64
SOUTH BANK ........................................................................................................................................................................ 65 - 68
Queensland College of Art .................................................................................................................................................69 - 76
Cheerios ..................................................................................................................................................................................77 - 82
Queensland Performing Arts Centre .............................................................................................................................. 83 - 88
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Portfolio 2012 www.peterovensbrown.com
INTRODUCTION
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IntRoDUCtIon Hello!
I am Peter Ovens-Brown.
I am a fun loving, thrill seeking, life living, hard working, world exploring, food eating, music listening, friendly, happy individual, and I’m pleased to make your acquaintance. I am many things, but above all, I am a designer. I have a great love for quality design, and a fascination for all things design related.
I am a recent Visual Communication Design graduate from Queensland College of Art, Griffith University, Brisbane, Australia.
This was a degree that I found life changing. I learnt so much, and developed a true appreciation for the world of design.
I know that I have yet to learn so much from the industry, and have an intense anticipation for what is to come.
I am passionate and ready.
The following is a collection of designs developed for a variety of interesting briefs, met with creative and appropriate solutions.
A lot of time and hard work has gone into these designs. So, take a moment, and have a look at the past three years of my university degree.
Enjoy.
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zeroplus zeroplus is a conceptual design studio created by Philip Whiting, a designer and tutor for Queensland College of Art. zeroplus was created with the intention of allowing current
students, or recent graduates, to gain experience in the industry.
Whether it be Visual Communication, Interior, or Product Design, zeroplus
aims to accommodate young creatives, developing their skills, and leading them with ease into their selected industry.
BRANDING / identity
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BRANDING / identity
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BRANDING / identity
VISUAL STYLE
A minimal style was
designed for this zeroplus,
with the intention of
representing a blank
canvas, or Tabula Rasa.
LOGO
When used in print,
the typographic logo is
consistently embossed,
followed by a solid
black plus symbol.
GRAPHIC ELEMENT
The supporting graphic
element references the
potential for growth
and development for all
participants of zeroplus.
WEBSITE
Being a forward thinking
design studio, the
zeroplus website was
designed heavily with dark
colours, referring to the
strategy of
Blackle.com, avoiding
white on the screen
as to save power.
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DIneFIne DINEFINE is a seafood restaurant located on the Gold Coast, Australia.
The current design is typical to most seafood restaurant
brands, involving a heavy use of blue and yellow, and a graphic element referring to water.
The intention of this brand re-design was to avoid the
typical, and produce a fresh restaurant identity with a quality visual standard.
RE-BRANDING / identity
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DINEFINE
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7A0202 55000A Tint of E8DA8C Newspaper Texture
Brown Paper Texture
Rustic Metal Texture
Dark Wood Texture
RE-BRANDING / identity
COLOUR SWATCH SELECTION This brief was completed for a colour
theory subject, and thus was heavily
influenced by the selection of colour.
These selections above were initially
extracted from the three condiments,
ketchup, mustard, and tartar sauce.
These colours were then hand picked
from a colour theory swatch book,
and manipulated to suit, resulting in
the complete colour swatch, above.
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RE-BRANDING / identity
The textures, brown paper,
newspaper, and wood were selected
to compliment the colour swatch,
and demonstrate a rustic, quality
dining experience, contrasting with
typical fast food restaurants.
TEXTURES
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RE-BRANDING / identity
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I am UniQue Based in the University of Queensland, ‘I am Unique’ is the title of a digital photography exhibition from the School of Journalism and Communication. The exhibition has been
developed for Diversity Week, which is a week focused on the ever increasing racial diversity of the UQ community.
The intention of this brief was to communicate individuality and unity, with a friendly approachable aesthetic appeal.
BRANDING / identity
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BRANDING / identity
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BRANDING / identity
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LOGO
The hand drawn typographic logo
enforces the element of individuality,
while the transparent organic shapes
bring forward a sense of unity.
COLOUR SWATCH
The choice of colours were selected
directly from the Diversity Week
website as to ensure consistency. The
typeset was also constrained to the
University of Queensland style guide.
OUTCOMES
The outcomes for this brief include
an ‘I am Unique’ poster, as well as
a facebook page, which will allow
the students of UQ to upload
photographs for the competition.
The timeline cover image will initially
appear with a background of solid
colour squares. Then, as the competition
progresses, the uploaded images will be
incorporated, until the entire background
is images, as demonstrated above.
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Centre for Documentary Practice
The Centre of Documentary Practice, or CDP, is a practice under the auspices of Griffith University, which seeks to connect photojournalists and documentists worldwide.
The current identity of CDP, however, is extremely dated and unprofessional, and thus is in desperate need of a re-design.
This brief involved the re-brand of CDP, re-designing the CDP logo, and developing a consistent and professional website.
RE-BRANDING / identity / WEB
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RE-BRANDING / identity / WEB
The CDP logo was modified, attending
to the typography issues of the original
logo. The graphic element of the
logo was re-designed as to ensure
legibility, while maintaining a visual
representation of a camera lens.
CDP LOGO
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CDP WEBSITE The CDP website was designed using
a 960 grid system. It is an extremely
structured website, allowing information
to be presented with ease, promoting
readability and intuitive navigation.
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Australian Photography Journal
The Australian Photography Journal, or the APJ, is the annual journal for the Centre of Documentary Practice, or CDP.
The aim of the APJ is to be a testament to the calibre of the discipline, as well as cast a critical eye on global journalism.
The brief was to design an introduction page, in addition to the layout of photographs by photojournalist, Ed Kashi.
PRINT / photography journal
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PRINT / photography journal
NIGER DELTA
This photography series
by Ed Kashi is titled ‘NIGER
DELTA SLAUGHTER’.
It depicts Niger Delta, the
third largest wetland in
the world; the grounds of
which are fertile with oil.
In fact, 400 billion dollars
worth of oil has been
pumped from the delta,
and yet it remains one of
the least developed areas
of the country.
This series represents
Niger Delta, its people,
and the conditions in
which they live.
VISUAL STYLE
The dirty, smoky texture
within the title of the
introduction page
represents the hazardous
conditions in which the
people of Niger Delta
live. The use of vibrant
red alludes to the
bloodshed throughout
the photography, and the
word slaughter.
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the Last Vampire The Last Vampire is a series of young-adult fiction novels by American author, Christopher Pike.
The plot follows the last living vampire, Ailsa Perne, as she lives out her endless immortal days. Until, she realizes she is not alone.
The brief was to design a set of four books, inclusive of each cover, spine, and contents up to the first 20 pages.
PRINT / book
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PRINT / book
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PRINT / book
VISUAL STYLE The primary intention for this brief
was to bring the original 80’s design
for the book series, into the future,
leaving the tacky and outdated imagery
and typography back in the 80’s.
The visual style for this book series
has been extremely clean, and based
heavily on silhouettes. The colour
palette has been constrained to a
minimum, and the graphic identity has
been designed as consistent for each.
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TYPEFACE The focus of the contents for each book,
was to ensure fluent readability, and
obvious page/chapter identification. With
a market of young-adults, the type has
been set in size 11 pt. in Sabon Roman
ensuring maximum ease of readability.
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totem totem is a monthly travel magazine, with the intention of delivering vital and useful information regarding various locations around the globe. Primary subject areas include
culture, travel, experience, food, music, landmarks, and general traveling tips.
Each issue will focus on a different location worldwide,
delivering all there is to know regarding that location.
This particular edition is based on Marfa, Texas, USA.
PRINT / magazine
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PRINT / magazine
The visual style of totem magazine
is entirely monochrome. The use
of grayscale photography, and
black and white copy ensures
consistency of this visual element.
VISUAL STYLE Conformance of these graphic elements
guarantee that totem magazine
stands out. A clean white spine, and
a solid black back page enforce the
distinct bold identity that is totem.
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PRINT / magazine
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The spreads of totem magazine involve
a heavy interaction between copy
and photography, ensuring careful
placement for ease of readability.
The solitary exception to the
use of black and white is colour
advertisements. Though, even these
are selected with the objective of
minimizing colour use, and avoiding
excessive contrast to the visual style.
VISUAL STYLE
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PRINT / magazine
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ZIne The brief was to design a zine, or independently published magazine based around a subject of interest. The subject for this zine was decided after viewing a TED talks by Daniel Libeskind.
Illustration Inspiration is a zine based around Daniel Libeskind’s seventeen words of architectural inspiration, as well as their antonyms for creative contrast.
The zine in entirely illustrative, produced originally in pencil, then completed in black ink.
PRINT / zine
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PRINT / zine
DANIEL LIBESkIND’S
SEVENTEEN WORDS
OF ARCHITECTURAL
INSPIRATION
- and their antonyms -
Optimism / Pessimism
Expressive / Neutral
Radical / Conservative
Emotional / Cool
Inexplicable / Understood
Hand / Computer
Complex / Simple
Political / Evasive
Real / Stimulated
Unexpected / Habitual
Raw / Refined
Pointed / Blunt
Memorable / Forgettable
Communicative / Mute
Risky / Safe
Space / Fashion
Democratic / Authoritarian
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PRINT / zine
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PRINT / zine
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PRINT / zine
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COVER STOCk
The cover illustration
is printed on a sheet
of architectural butter
paper, or tracing paper,
referring to the original
context in which Daniel
Libeskind created the
words of illustration.
FORMAT
Illustrative Inspiration
is an A5 zine, with
individual double sided
prints, held together as
a booklet with a single
yellow paper clamp.
POSTER
With the ability to easily
take the zine apart,
users may select their
favourite words of
inspiration, and use them
as a form of tesselated
paper poster, left.
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Uniting Care Uniting Care is the health and community service provider of the Uniting Church, and supports more than 14 000 people throughout the state of Queensland each day of the year.
The brief was to design a brochure for the Social Justice department of Uniting Care, with the intention of educating the public about the department and the good that Uniting Care achieves.
In addition to a brochure, a poster of a similar design was required. The design was required to reflect Uniting Care, ensuring that their style guide was considered.
PRINT / brochure / POSTER
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PRINT / brochure / POSTER
The visual style reflects on Uniting Care
through the colour swatch, which was
drawn from the logo. The graphic style
refers to rays of sunlight, with the Uniting
Care logo acting as the sun. The intention
here was to evoke hope in the viewer.
VISUAL STYLE Certain words were required to be
designed into the brochure, and these
were seemlessly incorporated into the
rays of sunlight.
Consistency is maintained between
the brochure and the poster, slightly
manipulating the brochure cover
in order to design the poster.
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DIsneY The brief was to select a content heavy subject of interest, accumulate three categories of information, and present such in three creative infographic posters.
The selected subject was the Walt Disney Company, an American multinational diversified mass media corporation, and the largest media conglomerate in the world.
The subject was categorized into Disney History, Disney Cinema, and Disney Parks.
PRINT / infographic
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PRINT / infographic
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DISNEY CINEMA
This infographic poster presents a circular
timeline of all Disney films, in the centre
of which, is a world map, depicting the
set locations of each Disney film.
DISNEY HISTORY
This infographic poster presents a
semi-circular timeline of the life of
Walt Disney. Bubbles of information
about his family life and tremendous
career rise above the dates.
DISNEY PARkS
This infographic poster presents a world
map marked with the locations of each
Disney theme park. Various other park
details are given, such as land size,
opening year, and attendance to date.
COLOUR
The colours used for these infographic
posters were extracted from the Disney
characters clothes. Blue was selected
from Donald’s shirt, orange from Goofy’s
shirt, and green from Goofy’s hat.
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PRINT / infographic
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soUtH BAnK South Bank is a cultural, educational, and recreational precinct in Brisbane, Australia. The precinct is located in the suburb of South Brisbane, on the southern bank of the Brisbane River.
The brief was to explore South Bank in a group of three, paying particular attention to sound and smell. The results were then to be interpreted in a creative way, with the intention of presenting
the recorded discoveries in a form of map. The term ‘mapping’ is an especially broad one, and thus the outcome for this brief was extremely flexible, and open to the interpretation of the designer.
PRINT / mapping
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PRINT / mapping
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OUTCOME
The outcome was
a typographic
representation of the
primary sounds and
smells experienced while
exploring South Bank.
VISUAL STYLE
South Bank is an especially
concrete, man made
and artificial location.
In an attempt to break
from this perception, the
visual style of this map
was designed entirely
hand drawn. This was
done with the intention
of adding a human
quality to an otherwise
artificial landscape.
COLOUR
The map was hand drawn
entirely in black ink,
and was subsequently
digitally edited slightly on
Photoshop. Colour was
incorporated for the final
print, in order to aid in
differentiation between
sound and smell. The
colours were black and
grey, representing sound
and smell respectively.
Blue was incorporated
to represent recordings
associated with water..
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Queensland College of Art
Queensland College of Art is a specialist arts and design college located in the South Bank campus of Griffith University, Australia. It was founded in 1881, and is the oldest arts institution in Australia.
The signage for this campus is somewhat lacking, as thus the brief was to design a wayfinding system for the university. The system was required to be distinct, and ensure ease of
navigability through the campus.
In addition to designs of orthographic measurement, an entire signage family was designed for the university, right.
WAYFINDING / signage
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226 Grey Street
S02 WEBB CENTRE
S03 GREY STREET STUDIOS
S04 RIVERS STUDIOS
S05 QCA LECTURE THEATRE AND GALLERY
S06 THE SHIP INN
S07 GRIFFITH GRADUATE CENTRE
YOU ARE HERE
S02 WEBB CENTRE
S03 GREY STREET STUDIOS
S04 RIVERS STUDIOS
S05 QCA LECTURE THEATRE AND GALLERY
S06 THE SHIP INN
S07 GRIFFITH GRADUATE CENTRE
YOU ARE HERE
S02
S05
G 1 2
Board RoomCashier
Provost & Director
Art TheoryFine Art
Research Of�ces
AnimationFilm and Television
Design
Learning Centre
Campus LifeProject GalleryGumurrii Centre
Parking
S02 WEBBCENTRE
2
Board RoomCashier
Provost & Director
Art TheoryFine Art
Research Of�ces
AnimationFilm and Television
Design
Learning Centre
Campus LifeProject Gallery
Gumurrii Centre
Parking
S02 WEBBCENTRE G
Project GalleryCommon Room
Campus LifeGumurriiStudent Services
ElevatorsCar Park
1
Computer Laboratory
Computer Studios
Seminar RoomsElevatorsStairs to Other Levels Toilets
1
Seminar RoomsStairs to Other Levels Toilets
Computer StudiosElevatorsComputer LaboratoryGrey Street Studios
2
Design Studios (A - H)ElevatorsGrey Street Studios Design Of�ces Toilets
1
2 2
2
Design
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WAYFINDING / signage
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GRAPHIC ELEMENT
The graphic element
of the signage system
is a spiral, visually
rising and growing
into the sky. This spiral
element alludes to the
educational experience
that Griffith provides,
ensuring the future of
the students, aiding them
to rise and continue
to grow to be the best
individual that they can
be. The spiral says that
the sky is the limit.
COLOUR
The use of colour
is essential to the
wayfinding system. Each
building of the campus
is assigned a colour,
and the navigational
signage makes use of
such to deliver the most
successful signage to
destination experience.
TYPEFACE
The typeface used was
Frutiger, a humanist
sans-serif which was
designed specifically
for the directional
signage of the Charles
De Gaulle International
Airport, Roissy, France.
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S02
WAYFINDING / signage
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S05
1:10
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WAYFINDING / signage
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Cheerios The brief was to find a socially unjust concept and counter attack it by creating a new desire that is more socially aware. The social issue selected was child obesity.
This issue takes into account an inactive lifestyle with a decreasing level of aerobic exercise, and an unhealthy diet of junk foods, enticed by cartoon heroes on food packaging.
The decided focus was diet. This was then concentrated to the problem area of unhealthy, sugary cereals.
PACKAGING
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PACKAGING
CHEERIOS
The solution involved
the promotion of healthy
children’s cereals, one
of the most healthy of
which is Cheerios.
In order to draw attention
back to the cereal
and aid in promoting
the consumption of
Cheerios by children, a
new product would be
required for the brand.
CURRENT FLAVOURS
Cheerios currently have a
variety of flavours, though
these include an increase
of sugar and artificial
ingredients, reducing the
dietary benefit for children.
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SOLUTION
The solution involved
designing a new series
of Cheerios which are
flavoured through dried
fruits, adding to the taste
of the original brand,
without the addition of
unhealthy sugars and
artificial ingredients.
SOLUTION FLAVOURS
The new flavours include
Applecot Peach, Banana
Berry, and Pearnapple.
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PACKAGING
VISUAL STYLE
The intention of the
design was to create a
visual style as fun and
exciting as the names.
The use of an illustrated
hand makes reference
to the cartoon hero, of
which so many brands
make use in order to
sell their products.
The bright choice of
colours reflect directly
on the fruit ingredients
of each flavour.
Children are extremely
visual, and thus the design
needed to consider
this in order to attract
the target market.
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BREAk FREE CAMPAIGN
In addition to the design
of three new flavours,
a campaign promoting
an active lifestyle for
children was produced.
‘BREAK FREE’ targets
parents, and aims to inform
them of the life hazard that
is child obesity. The link to
their website will educate
parents of this social issue.
As to gain awareness of
the BREAK FREE campaign,
Cheerios is promoting a
competition on the back
of each box. The intention
is to involve children in
the campaign through
the chance to win BREAK
FREE merchandise and
free movie tickets. Ideally
the interest of children
in the campaign will
ensure that parents take
note, view the website,
and educate themselves
regarding this social issue.
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Queensland Performing Arts Centre
Queensland Performing Arts Centre, or QPAC, is a part of the Queensland Cultural Centre, and is located in Brisbane’s South Bank precinct.
The brief was to design an app for QPAC, based on their current visual style. The app was required to allow customers to register and sign in with QPAC, view information regarding the
various events being held at the centre, and make use of an easy navigation system. An app would significantly increase accessibility to QPAC for customers, an aim this QPAC app intends to solve.
iPhone App.
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iPhone App.
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iPhone App.