POST SHOW REPORT
FACTS AND FIGURES 2015 – MS Africa & Middle East + Projex Africa
Show days: 02-05 November 2015Frequency: annualVenue: Cairo International Convention & Exhibition Centre – CICC Pavilions and Outdoor Area: Hall 1-2-3Opening hours: from 11.00 a.m. to 8.00 p.m. (non-stop)
Total Exhibitors: 92 Exhibitors from 12 Countries (Benin, China, DRC, Egypt, Ethiopia, India, Italy, Morocco, Poland, KSA, Turkey, USA) - International Direct Exhibitors: 43 -Domestic Direct Exhibitors: 49TOTAL MS Exhibitors: 59TOTAL Projex Exhibitors: 33
Total Visitors: more than 3.000 professional operatorsBrut exhibit area: 6.000 sq.m.Net exhibit area: 2.300 sq.m.
Official International Delegations: from 27 Countries (Angola, Benin, Botswana, Cameroon, Congo, DRC, Ethiopia, Germany, Ghana, Italy, Ivory Coast, Jordan, Kenya, Malawi, Morocco, Mozambique, Nigeria, Palestine, Romania, Rwanda, South Africa, Sudan, Tanzania, Tunisia, UAE, Uganda, Zambia)
LAY OUT 2015
Auspices – Endorsers – Partners and Supporter – Sponsors
INSTITUTIONAL AUSPICES 4 Egyptians Ministries gave their auspices to the fairs - Ministry of Environment, Ministry of Housing, Utilities and Urban Communities, Ministry of International Cooperation, Ministry of Trade and Industry and the Italian Embassy in Cairo
ENDORSERS, PARTNERS AND SUPPORTERSSeveral agreements were signed with the most important and influential stakeholders in the construction sectorDomestic• Federation of Egyptian Industries – in particular: Chamber of Building Materials Industries, Chamber of Engineering
Industries, Chamber of Chemical Industries• Syndicate of Engineers• Egyptian Export Council of Real Estate• Society of Egyptian Architects (SEA)• Egypt Green Building Council• Egyptian Federation for Construction and Building Contractors• Egyptian Plastic Exporters and Manufacturers Association (EPEMA)International• IVORY COAST: Centre de Promotion des Investissements en Côte d'Ivoire (CEPICI)• PALESTINE: Union of Stone of Palestine (USM Palestine)• SENEGAL: Chambre de Commerce, d’Industrie, d’Agriculture de Dakar (CCIAD)• TANZANIA: Green Building Council of Tanzania• UGANDA: Uganda National Association of Building & Civil Engineering Contractors (UNABCEC)• UGANDA: Uganda Society of Architects• JORDAN: Jordan’s leading stone and tile Association (JOSTONE)• ITALY: Italian Trade Commission (ICE)
• BENIN: Association Nationale de Enterprise de Constructions et de Activités Connexes(ANECA)
• CONGO: Chambre de Commerce et d’Industrie de la République Démocratique du Congo• ETHIOPIA: Addis Ababa Chamber of Commerce & Sectoral Associations• ETHIOPIA: Association Ethiopian Architects (AEA)• ETHIOPIA: Construction Contractors Association of Ethiopia (CCAE)• MOROCCO: Federation of the Industries of Construction Materials (FMC)• USA: Marble Institute of America (MIA)• ITALY: SACE - Italian Agency for Insurance and Financial Products
Institutional Area
IBP (International Buyers Program) main objective is to increase the presence of international buyers fromAfrica and MENA region to MS Africa & Middle East / Projex Africa and create contacts with the exhibitorsduring the show.
Official delegations have been selected from Algeria, Angola, Benin, Botswana, Cameroon, Congo, DRC,Ethiopia, Germany, Ghana, Italy, Ivory Coast, Jordan, KSA, Kenya, Malawi, Morocco, Mozambique, Nigeria,Palestine, Romania, Rwanda, South Africa, Senegal, Sudan, Tanzania, Tunisia, UAE, Uganda and Zambia andinvited to attend the show with a full program of visits and meetings with the exhibitors. MS Africa & MiddleEast / Projex Africa welcomed both individual buyers and official delegations and offered them a set ofbenefits to make the visit more profitable for everyone.
International Buyers Program – IBP
• Mr. Victor LEONEL – President Ordem dos Arquitectos de Angola, ANGOLA• Mr. Serge SGBOSSI – President Association Nationale des Enterprises de BTP et des Activites Connexes,
BENIN and Mr. Desire Didier Sourou ZOUNON – Chief Delegation of Benin and advisor of the Association• Mr. Batululi GABOSEKEGWE – Principal Architect of Gaborone City Council, BOTSWANA• Mr. Christian KANYIKI WAKANYIKI – President of ‘Chambre de Commerce et d’Industrie de la Republique
Democratique du Congo’, DRC• Mr. Gashaw Abate FELEKE – Director of Chamber of Commerce of Addis Ababa, ETHIOPIA• Mr. Demrew WENDWOSEN – President of AEA - Association Ethiopian Architects, ETHIOPIA• Mr. Solomon Gizaw MUHUYE – President of CCAE - Construction Contractors Association of Ethiopia,
ETHIOPIA• Mr. Fitsum Tsegaye GEBREAB – Team Leader for Market promotion & Branding of Chemical and
Construction Inputs Industry Development Institute (Ministry of Industry), ETHIOPIA• Mr. Nyirongo CHIMWEMWE BRIGHT – Estates Development Officer of University of Agriculture &
Natural Resources di Lilongwe (LUANAR), MALAWI• Mr. Sukasuka LIMBIKANI – Principal architect del Building Department del Ministry of Transport and
Public Works, MALAWI• Ms. Wiam SAMIR – Green Building Council of Morocco, MOROCCO• Mr. Amos MTEPHE – Regional Manager North Branch of SAFCEC - South African Forum of Civil
Engineering Contractors, SOUTH AFRICA• Mr. Moses IPYANA – CEO of Green Building Council of Tanzania, TANZANIA• Mr. Robert Henry KIGGUNDU – President of Uganda Society of Architects, UGANDA• Mr. Michel Muvule PINTO – Executive Director of UNABCEC - Uganda National Association of Building
and Civil Engineering Contractors, UGANDA
International Buyers Program – IBPHighlights - Some of our most outstanding guests
• Focus Country (presentation of the country projects and meetings with the exhibitors)- 2nd November: focus country Ethiopia – in cooperation with ICE Addis Ababa- 3rd November: focus country Angola – in cooperation with ICE Luanda
• Specialized sessions and conferences organized and moderated by MS Africa and Projex Africa official partners such as: Egyptian Syndicate of Engineers Egyptian Export Council of Real Estate Egyptian Federation for Construction and Building Contractors Society of Egyptian Architects
• 3rd November: B2A – Business 2 Architects – educational training on designing with natural stone followed by a guided walking tour of ca. 40 African architects to the stands of the exhibitors that have requested the meetings
• Contests in Design with Natural Stone in cooperation with the Faculty of Applied Arts - Department of Interior Design and Furniture - Helwan University and the Faculty of Specific Education - Department of Art Education -Mansoura University
Accompanying Events
ExhibitorsExhibitors’ Survey
INTERNATIONAL EXHIBITORS DOMESTIC EXHIBITORS
Overall, 62% of international and 69% of domestic rated the fair as excellent or good.Only 5% of international and 7% of domestic exhibitors rated the fair as unsatisfactory.
14%
48%
28%
5%5%
Excellent Good Satisfactory Unsatisfactory NA
15%
44%
32%
7%2%
Excellent Good Satisfactory Unsatisfactory NA
Your overall opinion on MS Africa and Projex Africa 2015
ExhibitorsExhibitors’ Survey
INTERNATIONAL EXHIBITORS DOMESTIC EXHIBITORS
14%
29%
33%
0%
24%
Excellent Good Satisfactory Unsatisfactory NA
5%
34%
36%
10%
15%
Excellent Good Satisfactory Unsatisfactory NA
43% of international and 39% of domestic rated the quality of buyers between excellent and good, overall 40% rated the quality ofbuyers between excellent and good and 36% as satisfactory. Only the 6% of all the exhibitors (0% of international and 10% of domestic)rated the quality of buyers as unsatisfactory.
Please estimate the quality of the International Buyers Program (IBP) and B2B meetings
ExhibitorsExhibitors’ Survey
DOMESTIC EXHIBITORSINTERNATIONAL EXHIBITORS
80% of international and 86% of domestic exhibitors are between yes and probably; overall, it means 36% yes and 48% probably.
9%
71%
10%
10%
Yes Probably No NA
49%
37%
12%2%
Yes Probably No NA
Are you planning on exhibiting at the next edition?
Domestic Visitors
Domestic Visitors – Breakdown per speciality
Engineer: 43%Contractor: 12%Importer: 6%Trader: 6%Consultant: 6%Real Estate Developers: 6%Architect: 4%Other: 17%
Local Newspapers Advertising CampaignAl Ahram, Al Akbar, Youm 7, Akhbar El Youm, Alsouk AlArabya, Allam El Mal
Billboards / Outdoor CampaignOctober Bridge, Cornish – Maadi, Autostrad, Ring Road, Shaq El Thoaban Area, Convention Center
TV CoverageAlqahera w Al nas, Al Mehor, Nile TV, Akhbar Misr
Web Banner CampaignYoum 7, ELWafd, Egyptian Engineer Syndicate, Steel Network,United Engineers
Radio CampaignRadio Misr
Direct Mailing Campaign40k invitations sent to the target visitors
Electronic Invitation35K invitations sent to the Egyptian Engineer Syndicate members40K invitations sent to Steel Network65K invitations sent to the United Engineers members
Domestic Marketing Plan
MAGAZINE COUNTRY
INTERNATIONAL CONSTRUCTION INT.
ARAB CONSTRUCTION WORLD INT. /MENA
MARBLE TREND TURKEY (eng/tur)
INFRASTRUCTURE MIDDLE EAST MENA
MT MOVIMENTO TERRA ITALY (ita/eng)
PF PERFORAZIONI E FONDAZIONI ITALY (ita/eng)
RIS RIVISTA ITALIANA DEL SOLLEVAMENTO ITALY (ita/eng)
CUTTING EDGE - MIA Marble Institute of America INT.
AGGREGATES BUSINESS EUROPE INT.
WORLD HIGHWAYS INT.
STONE WORLD INT.
MARMOMACCHINE INTERNATIONAL - Confindustria INT.
BTP INFOS CAMEROON
MARMOMACCHINE MAGAZINE ITALY (ita/eng)
TRUCKS & MACHINERY POLAND
DIAMANTE A&T ITALY (ita/eng)
TAS DUNYASI TURKEY (eng/tur)
International MagazinesAdvertising Campaign >>>
Web Banner Campaign
Direct Mailing Campaign / Newsletter
Promotion in the main sectoralevents and presentations in Africa in Ethiopia, Mozambique, Tanzania, Angola
Social network (FB, Twitter)
International Marketing Plan
See you in 2016!!!10-13 December 2016
CICC – Cairo, Egypt