Download - Power of Online Marketing
![Page 1: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/1.jpg)
Presented by ODigMa
HOW DOES AN
ESTABLISHED BUSINESS REACH
![Page 2: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/2.jpg)
- ODigMa
![Page 3: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/3.jpg)
PRESENTING ….
CONVERSATION BETWEEN AN ESTABLISHED BUSINESS AND US
(ODIGMA)
![Page 4: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/4.jpg)
ESTABLISHED BUSINESS :-
I WISH I COULD KNOW MORE ABOUT MY CUSTOMERS –I HAVE TALKED TO A LOT OF PEOPLE, BUT NEED
SOMEONE WHO IS FOCUSED & SMART
ODIGMA : -
![Page 5: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/5.jpg)
AUDIENCE ANALYSIS
![Page 6: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/6.jpg)
AUDIT & SURVEY
BRAND PERCEPTION PRODUCT PERCEPTION NEED LEVEL
![Page 7: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/7.jpg)
NEED ANALYSIS
PRODUCT HIERARCHY NEED FULFILMENT PRODUCT IMPROVEMENT
![Page 8: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/8.jpg)
BEHAVORIAL PATTERN ANALYSIS
BUYING TRIGGERS DROP CART REVIEW REACTION TO PROMOTION
![Page 9: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/9.jpg)
ESTABLISHED BUSINESS :-
WHAT DO MY CUSTOMERS THINK ABOUT MY COMPETITORS? AM I BETTER / UNIQUE?
ODIGMA : -
![Page 10: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/10.jpg)
COMPETITION ANALYSIS
![Page 11: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/11.jpg)
COMPETITOR SWOT ANALYSIS BRAND STRENGTH BRAND ASSET BRAND EQUITY
![Page 12: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/12.jpg)
COMPETITOR POSITIONING TARGET AUDIENCE COMMUNICATION STYLE DIFFERENTIATORS
![Page 13: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/13.jpg)
ESTABLISHED BUSINESS :-
HOW MANY OF MY CUSTOMERS THINK THAT I AM TRUST-WORTHY AND HONEST?
ODIGMA : -
![Page 14: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/14.jpg)
BRAND POWER ANALYSIS
![Page 15: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/15.jpg)
BRAND PERCEPTION & IMAGE TONE CHARACTER DIFFERENTIATION
![Page 16: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/16.jpg)
PRODUCT FEATURE ANALYSIS FEATURE USPs LIKES & DISLIKES FUTURE VERSIONS
![Page 17: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/17.jpg)
BRAND LAUNCH & MANAGEMENT BRAND DEFINITION MARKETING PLAN BRAND UPDATES
![Page 18: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/18.jpg)
ESTABLISHED BUSINESS :-
HOW DO I ENSURE THAT CUSTOMERS ARE AWARE ABOUT MY BRAND AND FEEL INTERESTED ABOUT IT?
ODIGMA : -
![Page 19: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/19.jpg)
FACEBOOK MARKETING
![Page 20: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/20.jpg)
FACEBOOK – CONTENT CREATION
RESEARCH BASED BRAND GUIDELINES REVITALIZED
![Page 21: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/21.jpg)
FACEBOOK – ENGAGEMENT
RELEVANT ENGAGING METRICS DRIVEN
![Page 22: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/22.jpg)
FACEBOOK ADVERTISING
![Page 23: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/23.jpg)
FACEBOOK – AD TYPES CPC / CPF /CPL MODELS COST OPTIMIZED VOLUME OPTIMIZED
![Page 24: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/24.jpg)
FACEBOOK APPS CROSS PLATFORM TECH EXPERTISE BUILT TO SHARE
![Page 25: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/25.jpg)
FACEBOOK CAMPAIGNS OBJECTIVE FOCUSED ACTIVE PARTICIPATION FRESH & UNIQUE
![Page 26: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/26.jpg)
ESTABLISHED BUSINESS :-
BUT MY CUSTOMERS ARE OUTSIDE FB TOO, AND I NEED THEM TO CONSIDER TOO
ODIGMA : -
![Page 27: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/27.jpg)
TWITTER MARKETING
![Page 28: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/28.jpg)
TWITTER TRENDING NATIONAL LEVEL MULTIPLE DAYS / MONTHS MULTIPLE CAMPAIGNS
![Page 29: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/29.jpg)
TWITTER – INFLUENCER CONNECT IDENTIFY INFLUENCER REGULAR INTERACTIONS RELEVANT CONVERSATIONS
![Page 30: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/30.jpg)
TWITTER – CUSTOMER MANAGEMENT
BEST RESPONSE TIME COURTEOUS ZERO ESCALATIONS POLICY
![Page 31: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/31.jpg)
ESTABLISHED BUSINESS :-
I WANT TO EDUCATE MY CUSTOMERS & HELP THEM EVALUATE & COMMIT TO THE RIGHT PRODUCT
ODIGMA : -
![Page 32: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/32.jpg)
CONTENT MARKETING
![Page 33: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/33.jpg)
BLOGS & ARTICLE CREATION THEME RELEVANT SEASON RELEVANT OBJECTIVE FOCUSED
![Page 34: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/34.jpg)
CONTENT DISTRIBUTION BLOGGER CONNECT PR ACTIVITIES SOCIAL BOOKMARKING
![Page 35: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/35.jpg)
ESTABLISHED BUSINESS :-
NOW THAT PEOPLE ARE AWARE ABOUT MY BRAND AND CONSIDER IT, HOW DO I SELL?
ODIGMA : -
![Page 36: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/36.jpg)
SEARCH ENGINE MARKETING
![Page 37: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/37.jpg)
SEARCH ADS RELEVANT KEYWORD FOCUS HIGHEST QUALITY SCORE
![Page 38: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/38.jpg)
BANNER ADS VISUALLY APPEALING PLACEMENT OPTIMIZED RETARGETING
![Page 39: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/39.jpg)
SEARCH ENGINE OPTIMIZATION
![Page 40: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/40.jpg)
RESEARCH & ANALYSIS IN-DEPTH AUDIT RECOMMENDATIONS COMPETITION RESEARCH
![Page 41: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/41.jpg)
ON PAGE OPTIMIZATION USER FRIENDLY SEARCH FRIENDLY ZERO DEFECT
![Page 42: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/42.jpg)
OFF PAGE OPTIMIZATION QUALITY SUBMISSIONS ARTICLES & BLOGS SOCIAL OPTIMIZED
![Page 43: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/43.jpg)
ESTABLISHED BUSINESS :-
I ALSO WOULD LIKE TO CONNECT WITH OTHER BUSINESSES FOR PARTNERSHIPS & SALES
ODIGMA : -
![Page 44: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/44.jpg)
LINKEDIN MARKETING
![Page 45: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/45.jpg)
LINKEDIN – GROUPS & PAGES STRONG CONVERSATIONS ACTIVE PARTICIPATION INFORMATION FOCUSED
![Page 46: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/46.jpg)
LINKEDIN - ADS FOCUSED TARGETING CAMPAIGN OPTIMIZATION VISUALLY APPEALING
![Page 47: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/47.jpg)
ESTABLISHED BUSINESS :-
I WANT MY CUSTOMERS TO SHARE & REFER ME, AGAIN AND AGAIN
ODIGMA : -
![Page 48: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/48.jpg)
PINTEREST MARKETING
![Page 49: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/49.jpg)
PINTEREST - CAMPAIGNS FOCUSED ON SHARING FREQUENT RELEVANT
![Page 50: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/50.jpg)
PINTEREST - MANAGEMENT CONTENT CATEGORIZATION OPTIMIZED FOR SHARING FRESH & UNIQUE
![Page 51: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/51.jpg)
GOOGLE+ MARKETING
![Page 52: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/52.jpg)
GOOGLE+ PAGE MANAGEMENT CONNECT WITH CIRCLES SEARCH FRIENDLY METRICS DRIVEN
![Page 53: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/53.jpg)
YOUTUBE MARKETING
![Page 54: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/54.jpg)
YOUTUBE – CONTENT OPTIMIZATION SEARCH FRIENDLY RESEARCH BASED SUPER FAST RESULTS
![Page 55: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/55.jpg)
YOUTUBE – PROMOTE VIEWS COST OPTIMIZED TARGETED & RELEVANT MAXIMUM VOLUME
![Page 56: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/56.jpg)
ESTABLISHED BUSINESS :-
I AM ALSO SURE THAT YOU’LL PROVIDE ME THE NECESSARY SETUP TO GET ALL THIS STARTED
ODIGMA : -
![Page 57: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/57.jpg)
DEVELOPMENT
![Page 58: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/58.jpg)
MOBILE APPS NATIVE FAST DEVELOPMENT TIME TECH EXPERTISE
![Page 59: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/59.jpg)
USER FRIENDLY SITES & APPS UX OPTIMIZED BEHAVIOR BASED QUALITY INTUITIVE
![Page 60: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/60.jpg)
TECHNICAL EXPERTISE CROSS PLATFORM RESPONSIVE SECURE
![Page 61: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/61.jpg)
AESTHETICS BRAND ESSENCE COLOR SCHEME TONE & CHARACTER
![Page 62: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/62.jpg)
GRAPHICS DEVELOPMENT
![Page 63: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/63.jpg)
IMAGES & BANNERS AD COPIES BRAND COLLATERALS WEBSITE LAYOUT
![Page 64: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/64.jpg)
VIDEOS ANIMATION INDOOR SHOOTS OUTDOOR SHOOTS
![Page 65: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/65.jpg)
ESTABLISHED BUSINESS :-
COOL ! FEELS LIKE I’VE JUST GONE OVER THE ENTIRE SALES FUNNEL AND IT IS SMOOTHER THAN
EVER
ODIGMA : -
![Page 66: Power of Online Marketing](https://reader033.vdocuments.net/reader033/viewer/2022060107/554b9e92b4c905b8618b488f/html5/thumbnails/66.jpg)
PLEASURE IS OURS! For more details, visit www.ODigMa.com