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@marktraphagen
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Problem: How do brands make real connections with customers and prospects?
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Another Dimension:The Power of the Personal
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How to Humanize Your Brand
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Build a Community
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Dominos personalizes their drivers via their delivery app
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The Personal Brand Representative
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The Desire to Belong
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The Desire to Communicate
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Pareidolia: We are drawn to human faces
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Google Authorship recognized that
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Providing a companion for the customer's journey
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Why did Rand Fishkin say this about me?
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Because I built a loved & trusted personal brand in my industry that made me a valuable commodity.
Eric Enge recognized that and hired me (in part) to bring my influence into association with his company.
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Every Saturday my mother listened to a local garden shop owner answer callers gardening questions on a local radio show.
Then she'd drive past five other garden shops to shop at his store.
#PowerOfThePersonal
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stonet.co/pbrmoz
@marktraphagen
stonet.co/pbrmoz
Mark TraphagenStone TempleConsulting
www.stonetemple.com