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Quarterly menu refresh
Health & wellness,
standard & premium
combined into 1 menu
Expanded offerings
Seasonal ingredients
Download updates only
PRIMA Web updated
Tools Available:
December 7, 2015
GO LIVE:
January 11, 2016
Process Technology
Winter Menu
MarComm
Kits
Consumer-facing menu refresh support materials
Healthy for Life™ tagging
Signage with Nutritionals
Auto shipped to your account w/o 1/4
Available for download on GOE portal
Theme Meals
Seasonal Menu Winter 2015
Consumer-Facing Communication Overview
• Marketing materials have been developed to highlight
specific items on the menu throughout the season
• Special event/theme meals for the season include:
Game Day/Tailgate meal to celebrate Super Bowl (2/5),
March Madness (3/15) and start of Major League
Baseball (4/4 or 4/5)
Fat Tuesday (2/9)
Ash Wednesday (2/10)
St. Patrick’s Day (3/17)
• Place marketing materials at the stations to inform
customers of the new menu items
Note: Theme meal templates will be available on the
GOE portal and Prima Web in stages prior to the 1/11
launch
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Seasonal Menu Winter 2015
Consumer-Facing Communication Overview
Only use materials to feature items at
stations you currently have (don’t add
stations)
22x28, 8.5 x 11 Easel Back & 3x5 ID
Cards
NEW! Nutritionals included on
materials
A detailed weekly calendar for specific
menu items
Kits to arrive week of 1/4
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HealthcareCalendar of Menu Item Highlights
7Throughout Lent, February 12th-March 25th, utilize the “non-meat option” signage to promote those items throughout the cafe
Week 1: January 11-17• Chicken, Pear & Walnut Salad (Inline Salad)• Ginger Pear Yogurt Parfait (Express)• Creamy Tomato Soup (Friday only)
Week 2: January 18-24• Italian Burger (Grill)• Mandarin-style Egg Drop Soup (Wednesday only)• Asian Five spice chicken with soy-glazed acorn squash
& curried jasmine rice (Entrée Friday)
Week 3: January25-31• Lemon Bar (Dessert/Impulse)• Roasted Pepper & Mozzarella Melt or Panini (Sandwich)• Barley Vegetable Soup (Monday)• Winter Vegetable & Pork Stew (Entrée Thursday)
Week 4: February 1-7• Cheesy Sun-dried Tomato Melt or Panini (Sandwich)• Curried Tomato and Lentil Soup (Tuesday only)• Super Bowl Theme Meal (Friday only; Grill & Entrée
stations)
Week 5: February 8-14• Roasted Mushroom & Feta Melt or Panini (Sandwich)• Fat Tuesday Theme Meal (Entrée Tuesday)• Ash Wednesday Theme Meal (Entrée Wednesday)
Week 6: February 15-21• Lemon Bar (Dessert/Impulse)• Chicken & Butternut Squash Salad (Inline Salad)• Barley Vegetable Soup (Monday only)• LTO for participating locations
Week 7: February 22-28• Ginger Pear Yogurt Parfait (Express)• Tangy Kale Slaw (Salad Bar)• Black Bean & Corn Salad (Salad Bar)• LTO for participating locations
Week 8: February29-March 6
• Pork Banh Mi Salad (Exhibition Monday)
• Mushroom Vegetable Soup (Monday only)
• Roasted Vegetable & Rotini Salad (Salad Bar)
• Sweet Potato & Poblano Salad (Salad Bar)
• LTO for participating locations
Week 9: March 7-March 13
• Ginger Pear Yogurt Parfait (Express)
• Lemon Bar (Dessert/Impulse)
• Winter Vegetable & Pork Stew (Entrée Thursday)
Week 10: March 14 - 20
• Cheesy Sun-Dried Tomato Melt or Panini (Sandwich)
• March Madness Theme Meal (Entrée and/or Grill, Tuesday)
• St. Patrick’s Day Theme Meal (Entrée, Thursday)
Week 11: March 21-27
• Roasted Mushroom & Feta Melt or Panini (Sandwich)
• Four Cheese Whole Grain Pizza (Pizza)
• Italian Burger (Grill)
Week 12: March 28 – April 3
• Lemon Bar (Dessert/Impulse)
• Fruited Bulgur Salad, Grilled Vegetable & Rice Salad (Salad Bar)
• Barley Vegetable Soup (Monday)
• Mediterranean Grain Bowl (Exhibition Friday)
• Asian Five spice chicken with soy-glazed acorn squash & curried
jasmine rice (Entrée Friday)
Week 13: April 4-10
• MLB Opening Day Theme Meal (Entrée and/or Grill, Monday OR
Tuesday)
• Chicken, Pear & Walnut Salad (Inline Salad)
• Tangy Kale Slaw (Salad Bar)
• Black Bean & Corn Salad (Salad Bar)
Materials & Placement
General Fall Communication
• 22x28 poster for placement at the entrance to the
café/focal point
• Table Tents or Napkin Inserts to be placed in the
Dining Area
Station Specific Signage:
Specific signage has been created for each of
the highlighted menu items. • 8 ½ x11 easel backs for items at the Grill,
Sandwich, Entrée, Exhibition
• 3 ½ x5 ID cards for items at Soup, Salad Bar and
Dessert/Impulse
- Adhesive ID cards for items at Express
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If you require frames or ID card holders (clips), contact theSource@Hubert:
Phone: 800.895.2727 | Web: http://so.aramark.net/hubert/
Display the kit contents according to the customer journey map and schedule of
menu item highlights
Considerations and Reminders• Healthcare Locations – kits will include materials for ALL menu items outlined on slide #3.
• Review the calendar of menu highlights to ensure you know which menu items to highlight each week
• Place specific recipe signage for each item at the station it is being served
• Be sure to suggestively sell highlighted items via active sampling & WEST
• At your sandwich station, if you serve melts, serve the featured melts; if you serve panini, serve the
featured panini
• Look for the Event/Theme meals to be posted in “What’s New” section of the GOE Portal. Editable
templates will be provided with each theme event
• Throughout Lent (February 12th - March 25th) - Utilize the “non meat/Lent friendly option”
signage throughout the café every Friday. There are many options on the menu such as
cheese pizza, grilled cheese, fish offerings at the entrée station, vegetarian soups, NEW hot
vegetarian sandwiches, etc…
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If you are scheduled to run the Q2 LTO in February, utilize the LTO materials in place of the “Savor the
Flavor- Winter” general materials for the duration of the LTO; you can utilize the station specific signage
during that timeframe.
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Taking Your Health To Heart
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Healthy for Life™ 20 By 20 Activation
Industry-leading Health & Wellness initiative from Aramark and the
American Heart Association (AHA) introduced in August 2015.
Leverage the science and research knowledge of the AHA and the
culinary expertise and scale of Aramark.
Working together to improve the health of all Americans 20% by
2020.
Designed to help our customers fulfill their #1 New Year’s
resolution – to live a healthier life!
How?
1. Introducing consumers to the Aramark & AHA health initiative and explaining our commitment
to the cause of improving the health of all Americans 20 % by 2020.
2. Encouraging consumers to visit AHA.org to get a free personalized heart health score and to
get simple ideas for healthier living.
3. Reminding consumers to ‘Eat Well’ by making better-for-you choices at our locations in
support of our Healthy for Life 20 By 20 goals.
Taking Your Health To Heart
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What do you need to do?
In your retail locations
Implementation of the TAKING YOUR HEALTH TO HEART program is turn-key
Review FLM Guide and display the pre-printed consumer communication materials as
directed
In your team huddles
Engage FLAs in the TAKING YOUR HEALTH TO HEART program
Review the communication materials and make a connection between Healthy for Life 20
By 20 and our mission to “Deliver Experiences that Enrich and Nourish Lives.”
Build excitement in this new program by encouraging your team to participate personally
by visiting heart.org/mylifecheck to get their own personalized heart health score from
the AHA
Coach your teams to use our WEST service approach to engage with consumers about
the materials.
Taking Your Health To Heart: FLM Guide
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Taking Your Health To Heart: FLM Guide
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CEO Letter
Mini Posters
Newsletter
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Recap of VOC Responsibilities
New and shorter survey! New Incentive! Tell
consumers about our new program and direct
them to www.YourDiningVoice.com. Visit The
Market for graphics and templates that you can
use on digital signage or print locally.
Place collateral throughout your
account. Communicate with
consumers using the marketing
materials and educate Front Line
Associates to build engagement
and excitement.
Close Rescue Alerts, act on service
issues, and recognize associates’
successes. Communicate
improvements you have made
based on consumer feedback.
Reach the 4 key performance goals: Overall
Satisfaction, Overall Service, Participation,
and Rescue Alerts.
1. Raise Awareness 2. Drive Guest Participation
3. Listen & Act on Feedback 4. Reach Performance Goals
Overall
Satisfaction
55% Target *
Overall
Service
55% Target *
VOC Satisfaction Scores October 2015
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Participation
Overall Satisfaction
Decrease of 23% MOM
Central & Southwest decreased > 40% in
participation MOM
East & South increased ~ 7%
94% of active accounts are not on track to achieve
their participation goals for Q1
In October, 76% of Rescue Alerts were
closed on time versus the goal of
100%. This represents a 13 point
increase from September.
All HC regions increased 9 or more
points MOM in the percent of Rescue
Alerts closed on time.
42%, vs. 55%. Down 1% MOM
Southwest, Central and West Regions
fell in OSAT MOM
East & South increased OSAT MOM
East Region increased the most in
Overall Satisfaction MOM, by 9
points to 45%.
Service Satisfaction
Rescue Alerts Closed
Service Satisfaction in October was 55%, exactly at the target score, but 2 points lower than September.
East and South regions increased in Service Satisfaction MOM, with East Region increasing the most. All other regions fell.
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Framework, Standards Guide, Checklists& Action Plans
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Action PlanCheck List
Standards Guide &
Framework
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Questions
VOC Website
www.aramark.net/yourvoicecounts
Order VOC Materials
The Market
VOC Email
WEST Website
GM 101
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Make sure all of your management team members either
participated in the WebEx or listen to the posted recording
Submit questions to: [email protected]
Review the FAQ document posted on the Channel Growth
Portal
Visit the Channel Growth Portal frequently for program
updates
Visit the Global OpX Portal for all Master the Menu resources
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Corporate Responsibility
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