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TOP 10 Learning Questions
for Chapter 12
(Setting Product Strategy)
Farlah Angela S. Sevilla
May 22, 2010
![Page 2: Ppt sample](https://reader034.vdocuments.net/reader034/viewer/2022042700/5593f2d21a28ab4e278b4633/html5/thumbnails/2.jpg)
1. Product System is ________
A. the set of all products and items a
particular seller offers for sale.
B. also called product assortment.
C. is a group of diverse but related
items that function in a compatible
manner.
D. when a company lengthen its
product line beyond its current
range.
![Page 3: Ppt sample](https://reader034.vdocuments.net/reader034/viewer/2022042700/5593f2d21a28ab4e278b4633/html5/thumbnails/3.jpg)
2. Performance Quality
A. should supplement basic function
B. is customized to an individual
C. is the level at which product’s
characteristics operate
D. is the probability that the product will not
malfunction or fail within a specified
period of time
E. is the product’s expected operating life
under natural or stressful condition
![Page 4: Ppt sample](https://reader034.vdocuments.net/reader034/viewer/2022042700/5593f2d21a28ab4e278b4633/html5/thumbnails/4.jpg)
3. Services can be differentiated
through the following except:
A. Customer consulting
B. Customer training
C. Product form
D. Ordering ease
E. Delivery
![Page 5: Ppt sample](https://reader034.vdocuments.net/reader034/viewer/2022042700/5593f2d21a28ab4e278b4633/html5/thumbnails/5.jpg)
4. A product mix has the
following except:
A. width
B. length
C. depth
D. variety
E. consistency
![Page 6: Ppt sample](https://reader034.vdocuments.net/reader034/viewer/2022042700/5593f2d21a28ab4e278b4633/html5/thumbnails/6.jpg)
5. Which of the following is
True?
A. Durable goods are intangible goods, that
survive many uses.
B. Durable goods require more personal
selling and low mark- up.
C. Non- Durable goods are tangible and
consumed in one or few uses.
D. Appropriate strategy for non- durable
goods is to charge high mark- up and
advertise heavily.
E. Services are tangible, inseparable,
variable and perishable.
![Page 7: Ppt sample](https://reader034.vdocuments.net/reader034/viewer/2022042700/5593f2d21a28ab4e278b4633/html5/thumbnails/7.jpg)
6. Which of the following is
False?
A. To be branded, products must be
differentiated.
B. Packaging is an element of product
strategy.
C. An effective package must attract
attention, describe the product’s features,
create consumer confidence, and make
favorable impression.
D. Packaging must identify the brand.
E. Packaging must convey descriptive and
non- persuasive information.
![Page 8: Ppt sample](https://reader034.vdocuments.net/reader034/viewer/2022042700/5593f2d21a28ab4e278b4633/html5/thumbnails/8.jpg)
7. Alcon brand IOLs (intraocular lenses)
with three price levels is an example of:
A. Product- line pricing
B. Optional- feature pricing
C. Product- bundling pricing
D. Captive- product pricing
E. Two- part pricing
![Page 9: Ppt sample](https://reader034.vdocuments.net/reader034/viewer/2022042700/5593f2d21a28ab4e278b4633/html5/thumbnails/9.jpg)
8. A company selling Printers using
PVC card and ink is an example of:
A. product- line pricing
B. captive- product pricing
C. optional feature pricing
D. product- bundling pricing
E. by- product pricing
![Page 10: Ppt sample](https://reader034.vdocuments.net/reader034/viewer/2022042700/5593f2d21a28ab4e278b4633/html5/thumbnails/10.jpg)
9. Life insurance, smoke
detectors are examples of :
A. convenience goods
B. shopping goods
C. specialty goods
D. unsought goods
E. emergency goods
![Page 11: Ppt sample](https://reader034.vdocuments.net/reader034/viewer/2022042700/5593f2d21a28ab4e278b4633/html5/thumbnails/11.jpg)
10. Sun cellular P350 postpaid
plan is an example of:
A. Product- bundling pricing
B. By- product pricing
C. Two- part pricing
D. Optional – feature pricing
E. Captive- product pricing
![Page 12: Ppt sample](https://reader034.vdocuments.net/reader034/viewer/2022042700/5593f2d21a28ab4e278b4633/html5/thumbnails/12.jpg)
TOP 10 Learning Questions
for Chapter 12
(Setting Product Strategy)
Farlah Angela S. Sevilla
May 22, 2010
![Page 13: Ppt sample](https://reader034.vdocuments.net/reader034/viewer/2022042700/5593f2d21a28ab4e278b4633/html5/thumbnails/13.jpg)
1. Product System is ________
A. the set of all products and items a
particular seller offers for sale.
B. also called product assortment.
C. is a group of diverse but related
items that function in a compatible
manner.
D. when a company lengthen its
product line beyond its current
range.
![Page 14: Ppt sample](https://reader034.vdocuments.net/reader034/viewer/2022042700/5593f2d21a28ab4e278b4633/html5/thumbnails/14.jpg)
2. Performance Quality
A. should supplement basic function
B. is customized to an individual
C. is the level at which product’s
characteristics operate
D. is the probability that the product will not
malfunction or fail within a specified
period of time
E. is the product’s expected operating life
under natural or stressful condition
![Page 15: Ppt sample](https://reader034.vdocuments.net/reader034/viewer/2022042700/5593f2d21a28ab4e278b4633/html5/thumbnails/15.jpg)
3. Services can be differentiated
through the following except:
A. Customer consulting
B. Customer training
C. Product form
D. Ordering ease
E. Delivery
![Page 16: Ppt sample](https://reader034.vdocuments.net/reader034/viewer/2022042700/5593f2d21a28ab4e278b4633/html5/thumbnails/16.jpg)
4. A product mix has the
following except:
A. width
B. length
C. depth
D. variety
E. consistency
![Page 17: Ppt sample](https://reader034.vdocuments.net/reader034/viewer/2022042700/5593f2d21a28ab4e278b4633/html5/thumbnails/17.jpg)
5. Which of the following is
True?
A. Durable goods are intangible goods, that
survive many uses.
B. Durable goods require more personal
selling and low mark- up.
C. Non- Durable goods are tangible and
consumed in one or few uses.
D. Appropriate strategy for non- durable
goods is to charge high mark- up and
advertise heavily.
E. Services are tangible, inseparable,
variable and perishable.
![Page 18: Ppt sample](https://reader034.vdocuments.net/reader034/viewer/2022042700/5593f2d21a28ab4e278b4633/html5/thumbnails/18.jpg)
6. Which of the following is
False?
A. To be branded, products must be
differentiated.
B. Packaging is an element of product
strategy.
C. An effective package must attract
attention, describe the product’s features,
create consumer confidence, and make
favorable impression.
D. Packaging must identify the brand.
E. Packaging must convey descriptive and
non- persuasive information.
![Page 19: Ppt sample](https://reader034.vdocuments.net/reader034/viewer/2022042700/5593f2d21a28ab4e278b4633/html5/thumbnails/19.jpg)
7. Alcon brand IOLs (intraocular lenses)
with three price levels is an example of:
A. Product- line pricing
B. Optional- feature pricing
C. Product- bundling pricing
D. Captive- product pricing
E. Two- part pricing
![Page 20: Ppt sample](https://reader034.vdocuments.net/reader034/viewer/2022042700/5593f2d21a28ab4e278b4633/html5/thumbnails/20.jpg)
8. A company selling Printers using
PVC card and ink is an example of:
A. product- line pricing
B. captive- product pricing
C. optional feature pricing
D. product- bundling pricing
E. by- product pricing
![Page 21: Ppt sample](https://reader034.vdocuments.net/reader034/viewer/2022042700/5593f2d21a28ab4e278b4633/html5/thumbnails/21.jpg)
9. Life insurance, smoke
detectors are examples of :
A. convenience goods
B. shopping goods
C. specialty goods
D. unsought goods
E. emergency goods
![Page 22: Ppt sample](https://reader034.vdocuments.net/reader034/viewer/2022042700/5593f2d21a28ab4e278b4633/html5/thumbnails/22.jpg)
10. Sun cellular P350 postpaid
plan is an example of:
A. Product- bundling pricing
B. By- product pricing
C. Two- part pricing
D. Optional – feature pricing
E. Captive- product pricing
![Page 23: Ppt sample](https://reader034.vdocuments.net/reader034/viewer/2022042700/5593f2d21a28ab4e278b4633/html5/thumbnails/23.jpg)
TOP 10 Learning Questions
for Chapter 12
(Setting Product Strategy)
Farlah Angela S. Sevilla
May 22, 2010