Practical SEO tips for Community Server BlogsUseful tips and tricks that will help you optimizing your blog for search engines.
Pavel [email protected]
Download: http://www.bit.ly/blog-seo
Agenda
• Recommended settings in control panel• Optimizing posts for search engines• Additional useful tips
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Recommended settings in control panel
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Recommended settings in control panel
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Recommended settings in control panel
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Optimizing Posts for Search Engines
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English term in headline will be added into slug:
Defining URL Structure
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Slug can be defined manually from Live Writer (under “post properties”)
Defining URL Structure
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1. Adding keyword with high search volume.2. This keyword will appear close to beginning.3. Short headline (up to 155 characters).4. Unique and useful headline (=CTR increase).
Optimizing Main Headline
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1. Better crawling and indexing.2. Help users in navigation.3. More keywords to target.
Adding Tags
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• Don’t duplicate content.• Use paragraphs.• Add important keywords in the following elements:
o Bold, underline, italico H2, H3 headlineso Lists/tableso Images (within the ALT tag)o Outbound/internal links.
• Embedded videos
Examples:http://www.seomoz.org/blog/the-brand-of-seo-and-the-trend-of-inbound-marketing http://www.seomoz.org/blog/12-things-that-will-kill-your-blog-post-every-time
Optimizing Posts for Keywords
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1. Sharing posts in social networks• http://twitterfeed.com/
2. Writing guest posts• http://www.blogsearch.co.il/• http://www.google.com/blogsearch• http://www.we-cms.info/blog/israeli-tech-blogs/
3. Leaving comments in other blogs• http://blogosfera.co.il/
4. Adding link in social profiles• http://knowem.com/
5. Participating in forums
Additional ways:http://www.seobook.com/archives/001792.shtml
Ways to Get Backlinks
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Additional Useful Tips
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• Creating dedicated page for topic with:o General description paragraph
(+image)o Links to your posts about the topic.o Relevant tags related to this topic.
• Linking to this page from main menu.
Example for Lobby Page:http://mashable.com/follow/topics/ipad/
Creating Lobby Pages
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• Link to other relevant blogs.• Promote your most important posts.
Creating Lists
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Blogs• http://www.problogger.net/• http://www.viperchill.com/• http://www.copyblogger.com/• http://www.seomoz.org/blog• http://www.askpavel.co.il/
Tools• Plugins for Windows Live Writer: http://
plugins.live.com/writer/browse?orderby=featured&page=1 • http://www.evernote.com/• http://tools.seobook.com/
Recommended Resources
Thank you!
Download: http://www.bit.ly/blog-seo
Pavel Israelsky
