Strategic Media Management
& Optimization Platform
The Next Generation Media Company
Precision Media
Why Precision Media
• Precision Media provides strategic oversight through our Media Management & Optimization
Platform that leverages the most appropriate technology to meet advertisers specific needs
• We are focused on a relentless pursuit of excellence and precision execution for our clients,
because knowing who to use, when, and why, and automating that intelligence for you in a capital
efficient way mitigates the risks of loss of traction, ROI, and most importantly your client
relationships
• With Precision Media, you have a goldmine of best-in-class ad tech services combined with
experience and time-saving knowledge at your service
• We take the demand and the supply, and then converge it with proven data, and best in class ad
technologies, making us the best possible company to handle your digital advertising and
publisher monetization needs
• We exceed advertising goals from the first stages of awareness all the way through the final sales
that transform digital media advertising to deliver a premium, sustained ROI
Buyers are Moving Targets Let Precision Media Reach the Buyers for You!
• Passive media consumers
• Static in place and time
• Analog and settled
• Active content co-creators
• Fragmented in space and time
• Digital and nomadic
• Go where your audiences go
• Break through scale limitations
• Span display, mobile, video, and
social
• There are a number of different types of online
advertising solution providers all seeking to
address the needs of brand marketers
• Very few companies – a select group of the
leading interactive media firms – possess such a
comprehensive approach to delivering premium
advertising solutions as Precision Media
• While each offer solutions to address marketers’
needs, generally these are only partial solutions
which are either inherently limited, perhaps lacking
effectiveness or efficiency, or are unable to be
scaled to properly address marketers’ ever-
changing advertising needs
• Many point solutions cause expensive ad
operations, inefficient controls, reporting problems,
and dissatisfaction with marketers
Today’s Limitations
Vertical Ad Networks
• Limited creative build capabilities and limited transparency of
premium publisher inventory.
• As vertical ad networks gain additional size and scale, they
generally lose their ability to deliver to a highly targeted,
premium audience.
Horizontal Ad Networks
• They do not focus on creative build and have very limited
transparency of premium publisher inventory
• As horizontal ad networks increase in size, they may be
challenged to deliver a highly cost-effective or efficient
solution, and become less client focused
Publishers
• Limited audience reach, and may provide somewhat limited
creative build capabilities
• Only as good as the content, which limits advertisers to play
within their closed garden
Challenge:
Maximize campaign performance, targeting across Creative,
Consumer and Context
Results:
Deciding on right creative for each ad was most important on 48% of
the campaigns
Yet, on a significant number of campaigns, it
was either Context or Consumer
Conclusions:
Best approach is to use the data, and automatically adapt
One-size-fits-all, rigid approaches are always doomed
A global optimization approach balances all three domains at
once
Optimization is Key to Hyper Targeting
Challenge:
Optimize media buys to find the right media at the right price
Results:
The cost of media for Audience Targeting is 3X more expensive
than ROE
• But effectiveness as measured by CPA was 2.7X better
for Optimized ROE than for Audience Targeting
Conclusions:
Optimized Run-of-Exchange campaigns have a much lower cost
of media
• Audience Targeting leads to multiple buyers bidding for
a relatively small number of impressions
• Retargeting lists are limited in size and unable to scale
Optimization offers Efficiency Scale
Notable drivers on the BUY side:
o 4 agency holding companies control > 50% of US ad spend
o Each has created a trading desk to fix the problems inherent in the buying of digital media
(duplication, opacity, quality, efficiency)
o Agencies working to move spend to trading desks
o Trading desks want to spend via RTB
o Trading desks limiting ad network access to this spend
o DSPs aggregating agency, advertiser & network demand
Precision Media’s Hyper targeting strategy fills the holes – RTB, and Ad Exchanges are not enough
Precision Media’s new end-to-end eco-system, based on a our Strategic Media Management & Optimization Platform
changes the digital landscape all together by providing simplicity, easy to do business disciplines, and a dollar for dollar
better value solution.
Agencies Can’t Keep Up Long Term Key Trends
Notable drivers on the PUBLISHER side:
o It’s tough being a publisher today…
o Inventory volume is up, CPMs are down
o Advertisers want to buy audience, not just inventory
o 2 million active advertisers (how to reach them all!?)
o 2/3 inventory sold on a non-guaranteed basis (via ad networks, exchanges, DSPs)
• So publishers are watching the media buying landscape carefully:
o Programmatic buying will be increasingly important
o Agency-originated non-guaranteed spending starting to become concentrated within trading desks— can’t
afford to ignore
o Advertisers/agencies asking for access to publisher non-guaranteed inventory within programmatic
environments
Precision Media’s Hyper targeting strategy fills the holes – RTB, and Ad Exchanges are not enough
Precision Media’s new end-to-end eco-system, based on a our Strategic Media Management & Optimization Platform
changes the digital landscape all together by providing simplicity, easy to do business disciplines, and a dollar for dollar
better value solution.
Publishers Can’t Keep Up Long Term Key Trends
Strategic Media Management &
Optimization Platform
Mobile
Display
Video
Additional
Partners
SEM Solutions Private Label SEO
Agency – Advertisers
Advertiser
Increase Retail Sales of New
Product. Micro-Segmentation via
Precision Media’s Strategic
Media Management &
Optimization Platform, and
Global Ad Network to drive a
result-oriented performance
campaign.
GOAL
STRATEGY
Example Campaign
Goal & Strategy
Online Campaign Proposal
Performance Marketing
Social Network
Search Network
Publisher
Network
High volume performance ads
hyper targetted to specific profiles
meeting campaign targets
Perf
orm
an
ce M
ark
eti
ng
Performance ads for target-
oriented micro-segmentation
Search & display campaigns,
using granular hyper targetting
strategy
Sample Online Campaign
Interaction- Strategy - Integration
Additional Opportunities: Home page takeovers of major portals and sites)
Integrated Online Campaign with
Video assets -across Search, Top
MX targetted web sites,tech blogs,
mobile and social media
Ads are geo location
based specific to user
IP/QR codes
Integration of video creative
leading to list of local
resellers based on DMA/
Area code
Retailers Web Site
sub- domain page for
products created by
Precision Media with
unique identifier*
Video/Display/Rich Media
Localized QR Code
QR code available for
smartphone scanning
leading to nearest retailer
location based fulfilment
Targetting
Social Media/Mobile
Targeting key demo’s and
individuals by key
attribution segmentation.
High Income Male
35-55
Sports lover
CEO, Execs, Business Owners
* Possible product
purchase add on - i.e.
promotional material
Sample of an Online Campaign
Display Campaign in Latin America
Media Network segmented by categories related to
consumer interests such as: Technology, LifeStyle,
Entertainment, Movies, etc.
MEX
60 million impressions/month
Click for Demo!
One RFP – One IO – One Company – Precision Media Complete best in breed digital advertising solutions which effectively meet the needs of brands for
their online advertising campaigns using our Strategic Media Management & Optimization Platform
Key Benefits to Advertisers – • Mix of owned and operated inventory, and a global reach ad network of premium publishers • Precisely target the delivery of their brand message • Brand-appropriate context and extended reach • No limitations on inventory types
o Local, Social, Mobile, Web, Rich Media, Video, SEO • Performance based advertising covering all ad types
o CPM, CPA, CPC, CPL
Key Benefits for Publishers – • Inventory representation delivering premium advertising, higher fill rates and revenue opportunities • Ads delivered in a highly cost-effective way
o Better performance = advertisers stickiness = greater ROI o High Quality Professional Video Content for use by partner sites and video monetization stream
• Precision Media does all the work in order to effectively deliver higher value campaigns to the publisher, without added costs of sales, or operations
• Precision Media helps the publisher increase organic audience be leveraging our 150 dedicated SEO specialists • Give us premium inventory in exchange for more audience • Precision Media is the publisher’s partnering driving higher monetization More money for the publisher – Less effort and expense
Key Benefits for both Advertisers and Publishers – • ONE STOP SHOPPING
o Timely, Efficient and Effective o Reach, Value, Convenience o Easy to do business with o White glove treatment of all our clients with dedicated staff
Precision Media, Inc.
99 Madison Avenue, 5th Floor
New York, NY. 10016
Tel: +1-646-430-5631
Fax: +1-646-430-5631
Email: [email protected]
Web: www.precisionmedia.com
Contact Us