Download - Predictions 2010 Breakfast Briefing
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1-10 © 2009 IDC Copyright 2009 IDC
Michael Fauscette, Group Vice President, SBS
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1-10 © 2009 IDC
Social Business
Lasting Change Cloud
Mobility
New Normal
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1-10 © 2009 IDC
Social Business
• Connected
• BYO Workplace
• Socialytics
• People as the platform
Changing culture
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1-10 © 2009 IDC
Social Business
Internal
External
Sales – Marketing – Product – Support - Service
Blogs – Communities – Social Networks - Ideasourcing – Microblogs – Syndication – Virtual Conference - Video
Wiki’s – Social Analytics – Collaboration – Mashups – Platforms -
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“There’s an app for that!”
Mobility
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1-10 © 2009 IDC
Mobility
• The new enterprise desktop
• Augmented Reality
• Context aware applications / location based
• Android is the next “killer” product for Google
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1-10 © 2009 IDC
Augmented Reality: Location + Context + Content
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1-10 © 2009 IDC
Context Aware apps
• Context aware SW + Internet of things + Real-time decisions?
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Cloud
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1-10 © 2009 IDC
Cloud Services
Cloud Applications
(Apps-as-a-service)
Cloud (Application)
Platforms
Cloud Infrastructure (Infrastructure-as-a-Service)
App Dev/Test App Deploy
The IT Industry’s Cloud Services
Cloud Business
(Process-as-a-service)
Every Other Industries’ Cloud Services
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1-10 © 2009 IDC
Reinvention
• End user exercise new found leverage to pressure established vendors
• The subscription effect
• Horizontal meets vertical – a hybrid world
• A-la-carte Partner Programs
• Virtual staffs
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1-10 © 2009 IDC
Some Implications
People as the platform
Collective intelligence
Ubiquitous information access
Conversations
Mobile Real-time
Always on Transparent
Video Trust
Shared Control
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1-10 © 2009 IDC © 2008 IDC
Michael Fauscette [email protected] Twitter: @mfauscette Blog: www.mfauscette.com
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