BrandFormance MediaPremium Representation in Jordan
Who we are
A Digital Media Reseller operating in MENA with focus on Jordan and Levant.
BrandFormance is a multiscreen advertising house focusing on technology empowered communication and media solutions.
Our main operation and focus is in Jordan and Levant with coverage to MENA region in certain services.
Who we are • Social Media Management
• Performance Marketing
• Content and Social Marketing
Social
• Technical Enablement
• Programmatic Advertising
• Rich Media
• AdServing
Tech
• Premium Representation
• Multiscreen Advertising
Media
BrandFormance Media
Operating in Jordan
8 premium portals
Total of 3.5 Million UUs (after removing duplication)
30M+
1M female users
More than 2M family care takers
2 M+ youth
Premium Placements and Rich Media
BrandFormance Media
Why BrandFormance
• 3rd party verification
• 3rd party reporting
• Credible websites
• Original content
Credibility
• Multiscreen executions
• Engaging solutions
• Latest's advertising technologies
Technology
• Widest reach in jordan
• More than 3.5M UUs
• More than 30M PVs per month
Scale
Why BrandFormance | Credibility
3rd party verification
3rd party reporting
Credible websites
Original content
All websites are filtered to have original content
All websites are tracked with Effective Measure
All rich media execution are provided with 3rd
party reports
Why BrandFormance | Technology
Multiscreen executions
Latest's advertising
technologies
Rich Media Advertising
Technology layer for Rich Media executions
All Rich media executions are multi-screen friendly
Full utilization of screens
Why BrandFormance - Scale
1.5M+ Family care takers
70% Females (mothers)
Reaches to main purchase decision makers for:
Autos
Home Appliance
Real Estate
FMCGs
Saving Accounts
Travel
Main Portals (for content association with brand):
3a2ilati (80%)
Atyab Tabkha (75%)
Why BrandFormance - Scale
2M+ Female reach
60% between the ages 25-45
Reaches to main purchase decision makers for: Beauty products
Feminine products
Small Cars
Fashion
Luxury Goods
Main Portals (for content association with brand): Yasmina (80%)
Why BrandFormance - Scale
2M+ youth reach (under 24 years of age)
60% males
Mainly interested in: Sports
Fashion
Trends
Reaches to main purchase decision makers for: Telco offers
Small Cars
Fashion
Events
Entertainment
Main Portals (for content association with brand): Mazyun (35%)
Mashaheeri (60%)
Why BrandFormance - Scale
2.5M+ professionals or working force reach
65% males
Reaches to main purchase decision makers for: Automotive
Banking solutions & Loans
Luxury Goods
Hi speed internet
Business travel
Business services/products (B2B)
Has the highest purchase power
Quick eye attraction is required
BrandFormance MediaOur Websites
850k UUs
Over 5M Pageviews
65% male
40% above 35
Display –Sawaleif
160k UUs
Ranked 5th in Style & Fashion Category
92% Females
75% below 30 years old
35% Working women
25% Household income more than $1,000
Display -Yasmina
500k UUs
Ranked 1st in Family Care Category
91% Females
55% from 25-45
90% parents
55% Household income more than $1,500
Display – 3a2ilati
220k UUs
Ranked 3rd in Family Care Category
92% Females
55% 35+ years old
52% housewives
25% Household income between $500-1500
Display –Atyab Tabkha
127k UUs
60% Males
80% below 24 years old
50% students
Display - Mashaheeri
95k UUs
90% Males
40% above 24 years old
Sports and Cars main topics
Display - Mazyun
150k UUs
1M Pageviews
70% male
55% above 30
30% Household income above 5k USD
80% married with kids
Display –Huffington Post
BrandFormance MediaOur Executions and placements
Leadboard 728x90
MPU 300x250
BillBoard 970x250
Mobile Leaderboard 320x50
Sky 120x600
All allow expandable option(s)
All can expand into Video
Regular Ads | DisplayLeaderboard 728x90
MPU 300x250
Video-based
Full screen takeover
Responsive video
Auto play
View/play based reporting
Assets needed Video MP4
Rich Media| Video Invasion
Video-based
Full screen takeover after user initiation (peel)
Responsive video
View/play based reporting
Assets needed Video MP4
Logo
BG Color
Rich Media| Video Peel
HTML based (full webpage)
Full screen push
One main message/Page
Can include teaser/ floating element
Auto initiated
Suitable for: Product launch (one product) Main message promotion Photo gallery promotion Enrolment form
Assets needed AI files for the main message with all elements
layered Floating element/teaser Storyboard of the entrance (if any)
Rich Media| Sidekick
HTML based (full webpage)
Full screen flip
One main message/Page
Can include teaser/ floating element
Auto initiated
Suitable for: Product launch (one product) Main message promotion Car Launch Experience reveal
Assets needed AI files for the main message with all elements
layered Floating element/teaser Storyboard of the entrance (if any)
Rich Media| Flip
HTML based (full webpage)
Full screen push
Multi-message/page
Auto initiated
Can carry several messages with call to action to each
Each section can include video or HTML element(s)
Can include forms
Suitable for: Product launch (multiple products)
Photo gallery promotion
Enrolment form
Selection/product range promotion
Assets needed AI file for each message with all elements layered
Background image/color
Navigation buttons/icons
Multiple call-to-action buttons
Rich Media| StoryBoard
HTML Placeholder
Copy headline for the below message
HTML based (full webpage)
Full screen reveal
Multiple message through a full website reveal
Auto initiated
Suitable for: Product launch /reveal
Main message promotion
Assets needed AI files for the main message with all
elements layered
Rich Media| Page Reveal
Audience Targeting Rich media
Where science meets Art
Audience Targeting | Implementation
Ap
pli
cati
on
s
App A App B App C App D App E App F
We
bsi
tes
Website A Website B Website C Website D Website E Website F
Collective Audience Profile (Target Audience) CPMSpot
Audience Targeting
Lo
cati
on • North Amman
• South Amman
• East Amman
• Center Amman
• Marj Al Hamam
• Mecca Street
• Abdoun
• Dabouq
• Zarqa
• Irbed
• Aqaba
Beh
avio
r • Fashion Lovers
• Business People
• Cooking & Food
• Family Care Takers
• Mothers
• Students
• Travelers
• Sports Fans
• Car lovers
De
mo
gra
ph
ics • Youth
• Students
• Parents
• Men
• Females
• professionals
Pre-set Audience Groups
BrandFormance MediaMobile Offering
In Partnership with:
Mobile Advertising
Specific reach
Pinpointed user
Local/geographically reach
High attention
What can it offer
Mobile Advertising
Location/Area
Behavior
Contextual Demographics
Targeting Options
Mobile Advertising
Using Location to Define Real-World Audiences in the Middle East
our industry-leading IP database collates location behavior (historic and live) from millions of IP addresses globally. This data adds audience insight and scale, enabling intelligent targeting.
Targeting Technology
Mobile Advertising
Executions
Regular Ads Rich Media Ads
BrandFormance MediaRate Card
Portal Based Targeting - CPM
Portal/Execution
Display Rich media
Regular BillBoardVideo Invasion
Video PeelSidekick
FlipStoryboardPage Reveal
Custom
Sawaleif JD 5 JD 8 JD 12 JD 15 JD 20 JD 25
3a2ilati JD 12 JD 20 JD 25 JD 30 JD 35 JD 45
Atyab Tabkha JD 12 JD 20 JD 25 JD 30 JD 35 JD 45
Mazyun JD 12 JD 20 JD 25 JD 30 JD 35 JD 45
Mashaheeri JD 14 JD 25 JD 30 JD 35 JD 40 JD 50
Yasmina JD 14 JD 25 JD 30 JD 35 JD 40 JD 50
Huffington Post JD 20 JD 30 N/A N/A N/A N/A
Minimum BO JD 2,000 for Rich Media
Development Cost included for Rich Media
Ad Serving Cost included for Rich Media
Premium JD 1 CPM for Audience reporting
• Regular Banner means a combination of MPU, Leaderboard, SKY, and Mobile Leaderboard• Expandable adds 50% on regular banner cost• All above prices in CPM
Audience Based Targeting - CPM
Targeting
Display Rich media
Regular BillBoardVideo InvasionVideo Peel
SidekickFlip
StoryboardPage Reveal
Custom
No Targeting (RON)JD 2.5 JD 4 JD 7.5 JD 10 JD 15 JD 20
AgeGenderTime/Day
JD 3.4 JD 5 JD 10 JD 15 JD 20 JD 25
Behavioral ORLocation
JD 5 D 7.5 JD 15 JD 20 JD 25 JD 30
Location-based behaviorJD 10 JD 15 JD 20 JD 30 JD 35 JD 45
• Regular Banner means a combination of MPU, Leaderboard, SKY, and Mobile Leaderboard• Expandable adds 50% on regular banner cost• All above prices in CPM• Audience targeting runs on BrandFormance Network including websites not mentioned in this Rate Card• BrandFormance Network is subject to addition and deletion of website(s) without prior notice to advertiser
Minimum BO JD 2,000 for Rich Media
Development Cost included for Rich Media
Ad Serving Cost included for Rich Media
Premium JD 1 CPM for Audience reporting
Minimum BO JD 5,000 for Location-Based Behavior
Audience Based Targeting – Spots (location)
Area/Execution Reach
Display Rich media
Regular BillBoardVideo Invasion
Video PeelSidekick
FlipStoryboardPage Reveal
Custom
North Amman 600 k JD 2,250 JD 3,000 JD 4,000 JD 5,000 JD 6,000 JD 8,000
South Amman 450 k JD 1,750 JD 2,250 JD 3,000 JD 4,000 JD 5,000 JD 7,000
East Amman 900 k JD 3,500 JD 4,250 JD 5,000 JD 6,000 JD 7,000 JD 9,000
Center Amman 220 k JD 750 JD 1,250 JD 2,000 JD 3,000 JD 4,000 JD 6,000
Marj Al Hamam 310 k JD 1,250 JD 1,750 JD 2,500 JD 3,000 JD 4,000 JD 6,000
Mecca Street 480 k JD 1,750 JD 2,250 JD 3,000 JD 4,000 JD 5,000 JD 7,000
Abdoun 300 k JD 1,250 JD 1,750 JD 2,500 JD 3,000 JD 4,000 JD 6,000
Dabouq 150 k JD 500 JD 750 JD 1,500 JD 2,500 JD 3,500 JD 5,000
Zarqa 450 k JD 1,750 JD 2,250 JD 3,000 JD 4,000 JD 5,000 JD 7,000
Irbed 600 k JD 2,250 JD 3,000 JD 4,000 JD 5,000 JD 6,000 JD 8,000
Aqaba 120 k JD 400 JD 600 JD 1,200 JD 2,000 JD 2,500 JD 4,000
• Location targeting includes both desktop and mobile traffic through 4G and WiFi location services• Regular Banner means a combination of MPU, Leaderboard, SKY, and Mobile Leaderboard• Expandable adds 50% on regular banner cost• All above prices in weekly spot• Audience targeting runs on BrandFormance Network including websites not mentioned in this Rate Card• BrandFormance Network is subject to addition and deletion of website(s) without prior notice to advertiser
Minimum BO JD 2,000 for Rich Media
Development Cost included for Rich Media
Ad Serving Cost included for Rich Media
Premium JD 1 CPM for Audience reporting
Prices in Weekly Spots across Network
Some users are duplicated between areas due to daily trip(s) and/or intersection in radios targeting
Mobile Advertising- CPM
Targeting Regular CPM Regular CPC Full Page Overlay Full Rich Media
No Targeting (RON)JD 2.0 JD 0.5 JD 5.0 JD 7.5
AgeGenderTime/Day
JD 3.0 JD 0.75 JD 7.5 JD 10.0
Behavioral ORLocation
JD 5.0 JD 1.0 JD 10.0 JD 12.5
Location-based behaviorJD 7.5 N/A JD 12.5 JD 17.5
App Targeting (subject to availability)
JD 7.5 N/A JD 12.5 JD 17.5
• Regular Banner means a combination of Mobile LB and Footer• List of apps can be provided upon requests• Apps might change without prior notice unless a campaign is booked in “App Targeting”
Minimum BO JD 2,000 for Overlay
Development Cost included for Rich Media
Minimum BO JD 3,000 for Full Rich Media
Thank You