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ICS2014
Presentación de Avance
Alvaro Mariscal
![Page 2: Presentación de Avance](https://reader034.vdocuments.net/reader034/viewer/2022051514/54858dcb5806b5c2588b4755/html5/thumbnails/2.jpg)
My product musicHub helps create a better channel of communication between independent bands and their fans, by giving them an online experience in which they can inform about their current events and sell their music.
Value Proposition
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Lean CanvasProblem Solution
Unique Value Proposition Unfair Advantage
Customer Segments
• Lack of Revenue Streams for Independent Bands
• A social network dedicated for music business, including the sell of songs/video directly uploaded by users.
• musicHub helps create a better channel of communication between independent bands and their fans, by giving them an online experience in which they can inform about their current events and sell their music.
• Easy and secure platform to upload and sell digital content (That's the idea)
• Independent bands
• Lack of a dedicated web page for music
Key Metrics Channels • Advertisement Companies
• Bands Signed in • Internet • Fans (Users)
• Number of users, sales/user
• Smartphone app
Cost Structure Revenue Streams• Site Maintance (Servers, Programming, Hosting etc)
• Percentage (10%) of Sales
• Ad Space
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Lean Canvas
Problem• Lack of Revenue Streams for Independent Bands• Lack of a dedicated web page for music
Unfair Advantage• Easy and secure platform to upload and sell digital content (That's the idea)
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Problem Interview
Interview to Friends and Family Interview with members of Start-Up
Chile Conclusions
Plenty of Sites for Band Pages (including Facebook and MySpace)
Bandcamp.com sells music via Internet but with no more content
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The Competition
Proves there is a market for selling independent music online (made more than USD 125,000 last month)
Both buying mechanism and side products can be improved
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Canvas Changes
Problem SolutionUnique Value Proposition
Unfair Advantage
Customer Segments
• Lack of a dedicated web page for music that includes the sell of content
• A social network dedicated for music business, including the sell of songs/video directly uploaded by users.
• musicHub helps create a better channel of communication between independent bands and their fans, by giving them an online experience in which they can inform about their current events and sell their music.
• Complete Integration of different channels of communication and music transactions • Independent
bands
Key Metrics Channels• Advertisement Companies
• Bands Signed in • Internet • Fans (Users)
• Number of users, sales/user
• Smartphone app
Cost Structure Revenue Streams• Site Maintance (Servers, Programming, Hosting etc) • Percentage (10%) of Sales • Ad Space
![Page 8: Presentación de Avance](https://reader034.vdocuments.net/reader034/viewer/2022051514/54858dcb5806b5c2588b4755/html5/thumbnails/8.jpg)
Canvas Changes
Problem• Lack of a dedicated web page for music that includes the sell of content
Unfair Advantage• Complete Integration of different channels of communication and music transactions
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Minimum Value Product (MVP)
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Minimum Value Product (MVP)