![Page 1: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/1.jpg)
It’s worse than you think!
Waves of Change: How Mobile has Transformed Marketing
J. Ramphis Castro Planadeball, P.E.,J.D.
Wednesday, May 16, 2012
![Page 2: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/2.jpg)
Today’s Agenda
Mobile Internet in Puerto Rico
Trends in Mobile Adoption: Why should I care?
Do’s and Don’ts in Mobile Strategy
Advanced Marketing Techniques on Mobile
Wednesday, May 16, 2012
![Page 3: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/3.jpg)
Wednesday, May 16, 2012
![Page 4: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/4.jpg)
Wednesday, May 16, 2012
![Page 5: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/5.jpg)
First, some data on Internet Usage in Puerto Rico
Wednesday, May 16, 2012
![Page 6: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/6.jpg)
Let’s dig deeper...
Wednesday, May 16, 2012
![Page 7: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/7.jpg)
Wednesday, May 16, 2012
![Page 8: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/8.jpg)
It won’t change anytime soon...
Wednesday, May 16, 2012
![Page 9: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/9.jpg)
Wednesday, May 16, 2012
![Page 10: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/10.jpg)
Meanwhile, on mobile....
Wednesday, May 16, 2012
![Page 11: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/11.jpg)
Wednesday, May 16, 2012
![Page 12: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/12.jpg)
Why is this relevant?
Wednesday, May 16, 2012
![Page 13: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/13.jpg)
Wednesday, May 16, 2012
![Page 14: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/14.jpg)
Wednesday, May 16, 2012
![Page 15: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/15.jpg)
Wednesday, May 16, 2012
![Page 16: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/16.jpg)
Wednesday, May 16, 2012
![Page 17: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/17.jpg)
Wednesday, May 16, 2012
![Page 18: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/18.jpg)
Wednesday, May 16, 2012
![Page 19: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/19.jpg)
Wednesday, May 16, 2012
![Page 20: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/20.jpg)
Wednesday, May 16, 2012
![Page 21: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/21.jpg)
Wednesday, May 16, 2012
![Page 22: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/22.jpg)
Wednesday, May 16, 2012
![Page 23: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/23.jpg)
Wednesday, May 16, 2012
![Page 24: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/24.jpg)
Wednesday, May 16, 2012
![Page 25: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/25.jpg)
Wednesday, May 16, 2012
![Page 26: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/26.jpg)
Wednesday, May 16, 2012
![Page 27: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/27.jpg)
Wednesday, May 16, 2012
![Page 28: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/28.jpg)
Wednesday, May 16, 2012
![Page 29: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/29.jpg)
Where do we go from here?
Wednesday, May 16, 2012
![Page 30: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/30.jpg)
Some Do’s and Don’ts
Respect your customers
Always ask permission
Live by your analytics
Be as targeted and specific as possible
Wednesday, May 16, 2012
![Page 31: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/31.jpg)
Don’ts
Send unsolicited or irrelevant push notifications or SMS (know your audience)
Wednesday, May 16, 2012
![Page 32: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/32.jpg)
Cutting-edge Mobile Marketing
Wednesday, May 16, 2012
![Page 33: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/33.jpg)
Best way to build competency?
Wednesday, May 16, 2012
![Page 34: Presentación Waves of Change: How Mobile has Transformed Marketing](https://reader036.vdocuments.net/reader036/viewer/2022070303/54b34f344a7959ae248b4583/html5/thumbnails/34.jpg)
@jramphis
Wednesday, May 16, 2012