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By Jaymin Panchal
(@jemin_p)
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Media for social interaction, using highly accessible and scalable publishing
techniques
Sharing ideas, cooperating and collaborating to create art, thinking and
commerce; vigorous debate and discourse
Different forms including magazines, Internet forums, weblogs, social blogs,
micro blogging, wikis, social networks, podcasts, photographs or pictures,
video, rating and social bookmarking
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Social networks - these sites allow people to build personal web pages toshare content and communication. The biggest social networks are
MySpace, Facebook and Bebo.
Blogsare online journals, with entries appearing with the most recent first.
Wikis allows people to add content to or edit the information on them, acting
as a communal document or database. The best-known wiki is Wikipedia4,
the online encyclopedia.
Podcastsaudio and video files that are available by subscription.
Forumsareas for online discussion, often around specific topics and
interests. Forums came about before the term social media and are a
powerful and popular element of online communities.
Content communities communities which organise and share particular
kinds of content. The most popular content communities tend to form around
photos (Flickr), bookmarked links (del.icio.us) and videos (YouTube).
Microbloggingsocial networking combined with bite-sized blogging, where
small amounts of content (updates) are distributed online. Twitter is the
clear leader in this field.
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Ease of access
Low-cost of peripherals (e.g., computers,smartphone, cameras etc.)
Reach to wider audience in quick time
Empowers the common man
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Metrics Value
Internet Users in India 11.10 Crore
Active Internet users 8.90 Crore
Total social media users 6.60 Crore
Active Mobile Internet base in India 3.97 Crore
Active Mobile Internet Social media user base 3.25 Crore
Time Spent on Social Media (Weekdays) 29.6 minutes
Time Spent on Social Media (Weekends) 28.8 minutes
of Social Media users (20 million) are
Young Men (20 35 years) of ageCrore of the Urban social networking base
is from the top 8 metro
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Dichotomy - one of the lowest penetration of internet services in the world
and yet social media users from India, ranks only second to US in numbers
Advent of Twitter has given a voice to a Right leaning of the Indian society to
voice their views
Research says, Social Media will have impact on 163 seats in Lok Sabha
elections 2014
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The Media was forced to report Tarun Tejpals#LiftGate @ Goa
OwaisisHate Speech was taken into cognizance
Social Media Censorship, as it exposed inefficiency of Asom &Central Govt to contain riots
Radia Tapes
Congress misleading advertisements were countered
Citizens become aware of the agenda peddled by Media and
Government, and started educating self
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Cohesion among common Indians for common Goal
Indian Olympian assisted, by Indians across boundaries
through Ek Aur Prayaas
Various natural calamities also dealt with, by active
participation of Online Media, whose help transitioned to
groundEk Aur Prayaas & Leap Foundation, among others
Few people supported campaigns, witnessed by me
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SM is not something that one can dominate nor it is battlefield; its to share ideas
gathering information and expressing ones thoughts
Hear to get Heard; Sarcasm and being witty will help
Be UNIQUE in content and select the FOCUS area
Do your FACT CHECK (most important); always have facts and proof to avoid volte
face
Engage and debate; SM is near corner shop, convey in common language
Do not to be disheartened, if you do not receive reply; its not an insult; stay on
course
Be clear who your audience is and tell story instead of preaching ; make apt and
optimum usage of visual data (pics and videos)
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The real truth behind AAP
and Kejriwal (31,000 views in
less then 10 days)
India to Chinese - Pramodji
Mahajan in Loksabha (60,000
views already)
Narendra Modi Vs Digvijay
Singh
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