Transcript
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Presentation Title: How to combat ad-blocking through creativity Name of Speaker: Graham Kelly Designation: Founder Company Name: Originate Pte Ltd
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people don’t hate all ads
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they just hate bad ads
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94% of mobile ad blocking occurs in Asia
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tip #1: make better ads
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simple distinctive entertaining effective
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tip #2: be creative with promos
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tip #3: explore technologies
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tip #4: provide a service
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Add Honda Safe mode
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bonus tip: think about chatbots
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THANK YOU