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Sreekutty S 14386003

Government-owned English-languagedaily newspaper published inAbu Dhabi.First published on 16 April 2008.Abu Dhabi Media, the government-owned media company Mubadala Development Company, runs the newspaper. The NationalOther publications run by the same media company.Al IttihadZahrat Al KhaleejMajedNational Geographic Al Arabiya( in partnership with National Geographic).

Current : Mohammed Al Otaiba - Editor-in-chief Bill Spindle Deputy Editor

Previous Hassan Fattah (8 June 2009 to 2 October 2013 ) Martin Newland ( before the launch of the np)

Editors

With its pledge to emulateWesternnewspaper standards and to "help society evolve",The Nationalclaims to be an anomaly in theMiddle East, where most media are tightly controlled by the government However there have been several high level resignations across the editorial team regarding spiked stories and the newspaper's impotency when covering stories on Abu Dhabi. On the other hand, the major goal in establishing the paper was to have respect from the international community on the part of the government.

How it works ?Earlier in 2012 they parted company with their sales director and the sales executives from across the publishing titles were merged into one team. Despite high levels of marketing across the country the paper struggled to break 10,000 subscriptions after launch and it is believed that current subscription levels are around 7,500 but as the title is not audited there is no reliable information to back this up.

Political Alignment Pro- Government

URL: http://www.thenational.ae/uae

Website: www.thenational.ae

THANK YOU


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