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Billy Mays
“Kaboom!”YouTube Video
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Bandwagon: “Everyone Uses It!”
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Anti-Bandwagon: “Be an Individual!”
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Endorsement:“I love it… Can’t live without it!”
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Emotional Appeal
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Humor: “HA HA HA!”
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Snob Appeal: “Be one of the Cool Kids”
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Slogan/Catchphrase
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Security
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“Glittering Generality”
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Loaded Words
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