INTERNATIONAL PRESENTATIONS
Barry TomalinDirector of Cultural Training
IH LONDON
INTERNATIONAL PRESENTATIONS POLL
• Tell us now: -How often do you teach presentation skills &
language?• Very often• Often• Not very often
What are the main problems you face?
THE 7 POINTS
• EXPECTATIONS What are audiences looking for?• DURATION How long do they expect to listen?• QUESTIONS Will they interrupt or ask questions?• STYLE Will they expect visuals, stories or
demonstrations?• STRUCTURE How should I structure my presentation?• QUESTIONS AND INTERRUPTIONS How will I deal with questions?• FINISHING Should I expect applause at the end? If so what?
EXPECTATIONS
• Entertainment• Action• Technical information• Hard sell – what’s in it for me?• Soft sell – features and benefits (I’ll make up
my own mind.)• Intellectual argument• Make a good impression
DURATION
• Short presentations 20-30 minutes
• Medium presentations 45 – 60 minutes
• Long presentations 60 – 75 minutes plus
QUESTIONS
• Questions at end• Interruptions in middle
(often for clarification)• No questions• Deep concentration
STYLE
• Who expects:- Talk?- Interaction?- Visuals ?- PPT’s?- Stories?
‘ a mixture of personal style and audience expectation.’
STRUCTURE
‘Tell them what you are going to say.
Tell them you are saying it. Tell them you have said it.’
Sir Winston Churchill
STRUCTUREThe three stages
• Tell them what you will saySIGNPOST topic, time, key points, questions• Tell them you are saying it..SIGNAL My next point is… That was my second
point. My final point is.• Tell them you have said it.SUMMARISE summary, conclude, invite
questions
QUESTIONS AND INTERRUPTIONS
• THE FOUR ‘ASKS’- Thank- Repeat- Answer- Check• F.A.C.E- Focus- Acknowledge- Clarify- Empathise
FINISH
• Saying ‘Thank you.’• Applause?• Silence?• Aggressive sounding questions – anger or
interest?• Groups of people coming up afterwards –
positive?
THANK YOU
• Barry Tomalin• Director of Cultural Training• International House, London(E) [email protected](E) [email protected](W) www.culture-training.com(W) www.ihlondon.com/executive-centre/cultural-
training
THANKS
Barry Tomalin(E) [email protected](E) [email protected](W) www.culture-training.com
• For the BUSINESS CULTURAL TRAINERS CERTIFICATE contact www.ihlondon.com/executive-centre/cultural-training