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The economic impact of presentations
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Survey info
SurveyPerformed by ‘To The Point’ and ‘De Cijferij’
March 2014Online – via BVIC and Linkedin
Sample273 participants in large organisations
from 18 different countriesevaluated 780 presentations
RepresentativityUnweighted results – Free participation
First preliminary survey as a basis for more advanced scientific enquiry
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Time spent on presentations
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On average, an employee attends 5 presentations each week
There are 2 clearly distinct groups :Most see 1 to 5 presentations a week
A smaller group sees 10-20 presentations a week
1 2 3 4 5 6 7 8 9 10 12 15 20 25 30 50
10
20
30
Presentations attended per week (%)
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Significant differences per function
Average number of presentations seen per week
Administrative employee
Commercial employee
Specialist
Executive employee
Manager
Board member / (Vice)President
Director
1.38
1.58
3.21
3.57
4.39
5.81
7.74
Average number of presentations attended per week
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On average, an employee receives 7 presentations per week through email
1 out of 4 receives at least 10 each week
0 1 2 3 4 5 6 7 8 9 10 12 14 15 20 25 30 50 60
5
10
15
20
Presentations received per week (%)
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Significant differences per function
Commercial employee
Administrative employee
Specialist
Executive employee
Manager
Director
Board member / (Vice)President
3.17
4.38
4.55
5.29
6.48
9.83
9.97
Average number of received presentations per week
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On average, an employee spends 5 hours per week preparing presentations
He/she makes an average of 15 slides per week
0 1 2 3 4 5 6 8 10 12 15 16 20 24 25 30 40
10
20
30
Weekly number of hours spent preparing slides (%)
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On average, an employee does 2 presentations each week
0 1 2 3 4 5 6 10
10
20
30
40
50
Number of presentations done each week (%)
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Average presentation duration: 40 minutes
< 15 min 15-30 min 31-60 min > 1 hour
10
20
30
40
Presentation duration (%)
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Average number of slides per presentation: 20
Geen 1-10 slides 11-30 slides 31-50 slides >50 slides
10
20
30
40
50
Number of slides (%)
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Time spent on presentations - Summary
On average, an employee spends in excess of 9 hours each week preparing, attending or doing presentations
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Presentation quality
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45% of all presentations is (far) too long
Far too long Too long Good Too short Far too short
20
40
60
What do you think of the length of presentations?
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43% of all presentations contain too much or far too much info, only 9% contain too little
Way too much Too much Perfect Too little Way too little0
10
20
30
40
50
60
What do you think of the amount of information?
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47% of all presentations teach little or nothing relevant
A lot A fair amount A little Very little Nothing0
5
10
15
20
25
30
35
40
45
50
Learned anything relevant?
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Only 24% of presentations manage really to convince their audience, 34% has no effect at all
Yes A little No Don't know0
5
10
15
20
25
30
35
40
45
Presentation changed opinion/attitude?
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19% of all slides is considered (very) bad. 75% is acceptable or good
Excellent Good Acceptable Bad Terrible0
5
10
15
20
25
30
35
40
45 How good are the slides?
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13% of the speakers are judged to be (very) bad, 81% to be acceptable or good
Excellent Good Acceptable Bad Terrible0
5
10
15
20
25
30
35
40
45
50
Speaker skills
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Presentation quality- Summary
A substantial number of presentations
1. last too long;2. contain too much information;3. do not result in new relevant knowledge or skills; 4. do not result in changed opinions or attitudes.
Whereas…
slide quality and speakers are generally deemed to be good.
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What is it that determines whether we learn anything from a presentation?
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Multivariate analysisOjectiveTo ascertain which variables significantly impact how much one learns from a presentation.
ConclusionsThe effect of a presentation depends first and foremost on the perceived amount of information: too much of it (or a poor structure) is by far the main reason for failure.
Good slides can partly compensate for a small excess of information.
A good presenter can reinforce an adequate level of information.
But when there’s really too much information, no matter how much you continue tinkering with your slides, no matter how good a speaker you are, you won’t be getting anywhere. 82% of your audience will learn little or nothing through your presentation.
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What makes the quality of a presentation?
1. Content Way too much Too much Good Too little
2. Slides Poor Acceptable Fair
3. SpeakerExcellent Not really
excellent
0
20
40
60
80
100“I learned something/a lot”
18% 22%35%
60%
94%
70%
30%
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Multivariate analysis within higher level functions
If we look only at the subgroup consisting of higher level individuals (board members, presidents, directors), it appears that the quantity seems to impact less what they learn from a presentation.
This may be explained by the fact that people in higher level functions can deal better with more information.
Slide quality is more important for higher position people: the better the slides, the more they learn.
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Contact info
To The PointEdouard Gruwez
+ 32 499 07 69 [email protected]
De CijferijKaat Vanseer
+32 475 96 47 [email protected]
www.decijferij.be
www.ToThePointAtWork.com©2014 E. Gruwez & K. Vanseer