Download - Presentazione Wildix Convention 2015
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Wildix Convention 2015
Welcome
#wildixconvetion2015
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Wildix Convention 2015
Stefano OslerCEO Wildix
2014 Results
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Wildix Italy 2014
+ 26 %
14 New Partners
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Wildix France 2014
+ 250 %44 New Partners
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Wildix Germany 2014
13 New Partners
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Wildix 2014 Performance
2013 2014
France3%
Italy97%
+38%
France14 %
Italy85 %
Germany1 %
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Brand awareness
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Tradeshows
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Wildix
2011 2012 2013 2014 2015
+26 %
+28 %
+38 %
? %
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Italy's economy is in recession
2014
Italian economy stagnates
At best it can be stable
2015
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Italian economy stagnates
Less customers
More Competition
MARKET
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Main Problems
Low Conversion Rate from Offers to Orders
Expensive Lead Scouting
Slow Market
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Italian Market - Offers
waiting…
waiting…
waiting… waiting…
waiting… waiting…
waiting…
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We have a problem
2009 - 2014 Innovation
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We have a problem
2015 It’s time to change…
again
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Target problems
LongSales Cycle
Not enoughLeads
for Wildix
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Not enough leads
94 contacts
39 contacts 48 contacts 31 contacts
2011
2014
102 contacts
€ 6.800Costs 2014
€ 9.200Costs 2014
€ 7.500Costs 2014
€ 10.200Costs 2014
21 contacts
Leadcost 2011
Leadcost 2011
€ 66 € 98
€ 174 € 191 € 142 € 486
TOTAL
196
139
€ 82
€ 242
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The Solution
Not enough Leads
Lead Generation on
Local Markets
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Leads Generation Solutions
Leads
Prospect
Customer
VisitorsLead Generation
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Long Sales Cycle
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The solution
LongSales Cycle
PermissionMarketing
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Permission Marketing
CUSTOMERSSTRANGERS FRIENDS
Seth Godin
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Interruption Marketing
Telemarketing
Direct Mail
E-mail Spam
TV - Radio
Advertisement
Print Advertising
The average consumer is said to come into contact with 1 million advertisements per year – which is nearly 3000 per day.
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How was your first date?
Permission Marketing
Seth Godin
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Permission levels
05
04
03
02
01 Intravenous Permission
Points Permission
Personal Relationship
Brand Trust
Situational Permission
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Interruption vs Permission
Interruption Marketing Permission Marketing
• Cost Efficient • High Conversion Rate • Establish Long-Term Relationships • Maintains Marketing Reputation
• One shot • Extremely competitive • Expensive
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Permission Marketing - Crisco
1911
84.17 billion US$ of revenue 121,000 Employees
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First contact
Deal
18 Months
Long Sales Cycle
Nurturing
Nurturing
Follow-upnurturing
InterestsProposal
Upselling
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Permission Marketing
35
23
15
15
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Permission Marketing
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Permission Marketing
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Infusionsoft
Small Business Sales and Marketing Software
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Lead3000
Sales Letters
Success Story Germany
150 contacts
Sale
2 monthsnurturing
STARTER KITS
11
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2015 Trade Marketing Project
2015 Trade Marketing project
for Wildix Ecosystem
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2015 Trade Marketing Project
How can we keep in contact until they are ready to buy?
If they don’t buy immediately?
Where are ready-to-buy customers?
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Wildix Convention 2015
Technical PointDimitri Osler
CTO
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Convention Malta 2014
WSXTPOE
WMS 3.60
WMS 3.60 W-AIR 70 VIDEOCONFERENCE
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NEW WP SERIES
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Improved Audio Quality
New Design
New CPU
New User Experience
Glass-Like Display
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History Sync
Phonebook
Name on Display
Presence
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Presence Name on Display
AvailableDNDAway
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User Login / Auto Configuration
Wildix PBXInternet
user: 106 pass: ***
pbx: acme
Welcome E-mail
DomainNumber
Password
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History Sync
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WP480
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Compact Format
Bigger Display
8 Lines / BLF Keys
Increased Usability
132x64240x160
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WP490
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W-AIR SERIES
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W-AIR 75
W-AIR 70 Belt Clip Vibration Module
+ +
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W-AIR 150
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Hardware
IP-65 Compliant
Abrasion (70 RCA cycles)
Drop Test (2 meters)
100.000 Key Press
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Security
\
SOS Button
Pull CordStill Position
RunningMan Down
No Additional Software
SMS
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Multi Usage
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Office
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IP-65 Certified
Vibra-call
Man Down Feature
Bluetooth
W-AIR 150
Belt Clip
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Gigaset C600 GigasetN510
Spectralink400
Telephones 1 6 12Calls 2 4 6
XML Phonebook no Ext. Server Ext. ServerPresence no no noIntercom no no no
G.729 yes yes License!Man Down no no Ext. Server
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W-AIR BASE Small Business
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W-AIR Base Small Business
Single Cell
8 Phones
Max 4 Calls
Max 3 Repeaters
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Intercom
Presence
Remote Phonebooks
AutoCodec - g729
User Login
Man Down
W-AIR Base Small Business
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W24FXS
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1 x RJ21 Connector
24 Port Status Leds
Metal Case
24 x RJ11 Ports
W24FXS
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WILDIX UC GATEWAYS
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Faster and Bigger Memory
Front Power Led
Faster Boot and Disk Access
Energy Saving 23 %
Front Disk Led
New WGW Hardware
Front Power Button
2 GB RAM DDR 3
Atom D2550SSD Drive
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WMS 3.80
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WMS 3.80
Outlook 365 Integration
Interface Restyling
WMS 3.80IBM TAM Tivoli Access Manager Support
New Hardware Support
Wildix Continuity
More than 200s Improvements and Fixes
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Wildix Call Continuity
Incoming Call on WP480
call
Call Switch Key Call Switch Key
Call Switch on CTI Mobile
call
Call Switch on W-AIR
call
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TAPI Driver and Outlook
CTIconnect PRO for single Line Usage
Increased Usability
Easy Call Generation Contact
POP-UP
History event in Outlook
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Cloud?
“The practice of using a network of remote servers hosted on the Internet to store, manage, and process data, rather than a local server or a personal computer.”
CEBP
BYOD
On Demand
Global Reachability
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Is This Cloud Telephony?
Back to the 80s !
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Disadvantages of these solutions?• no local survivability • no mobile apps • no local lines (GSM / BRI) • no multi operator • no flexibility • no stable fax support • no call features
Unified Communications? Infrastracture Reliability?
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Wildix presents
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Wildix Cloud PBX
All Features Available
SecurityStability
Simplicity
Flexibility
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Wildix made sure you have the best Cloud service, even in the most remote place on Earth
175 peering points
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WMS Network and Wildix Cloud
Wildix PBXMaster
Wildix PBXSlave
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WMP Cloud Integration
CREATE PBX
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Advanced Phone
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Conference Phone
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Which future?
optional bluetooth? optional wifi?
no function keys? slow? big?
result:
worse than phones worse than tablets / PCs
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WP600A
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Dial pad
Function Keys
Multi position Stand
Usability
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7” Display
800 x 480 pixel
Video
800x480
480x272
Touch Screen
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PoE, WAN Port
LAN Port
WIFI 802.11b/g/n
Connectivity
USB 2.0
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HD Handset
HD Speaker
iPhone Headset
Audio
Bluetooth
Answer / Hang UpNO EHS
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Phonebooks
Presence
16 / 120 BLF
Door Phone Video
3rd Party Apps
Software
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WP600A
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New WP Series 2015
WP480 WP490 WP600A