Presenting to Decision MakersGail Swanson

@practicallyUX

-George Orwell

Some ideas are so stupid that only intellectuals believe them.

Design is change.

Human centered change

Your Role

Your Role

Rebell

Your Role

Rebell

OrganizerV

Your Role

Rebell

OrganizerV

HelperU

Your Role

Rebell

OrganizerV

HelperU

Advocate.

Your Role

Rebell

OrganizerV

HelperU

Advocate.

Four Roles of Social Activism - Bill Moyer

Is it good?

Is it right for us?

Who are you talking to?

Who are you talking to?Point of View

Who are you talking to?Point of View

Pressures

Who are you talking to?Point of View

Pressures

Rewards

Who are you talking to?Point of View

Pressures

Rewards

Priorties

They dont know what you know.

They dont know what you know.

You dont know what they know.

We can get A to do B if they believe ___________.

A narrative endows information with meaning.

Talk about risk.

yes, and...

The work to create the design is as valuable as the design itself.

Things will go wrong.

Tactical Language

Tactical Language

Build common ground

Tactical Language

Build common ground

Strip phrases

Tactical Language

Build common ground

Strip phrases

Paraphrase

Just tell us the best practices and well do the rest.

Appreciate progress

The experience of you

Gail Swanson

@practicallyUX

Thank you.