Download - Presenting to Decision Makers
Presenting to Decision MakersGail Swanson
@practicallyUX
-George Orwell
“Some ideas are so stupid that only intellectuals believe them.”
Design is change.
Human centered change
Your Role
Your Role
Rebell
Your Role
Rebell
OrganizerV
Your Role
Rebell
OrganizerV
HelperU
Your Role
Rebell
OrganizerV
HelperU
Advocate.
Your Role
Rebell
OrganizerV
HelperU
Advocate.
Four Roles of Social Activism - Bill Moyer
Is it good?
Is it right for us?
Who are you talking to?
Who are you talking to?Point of View
Who are you talking to?Point of View
Pressures
Who are you talking to?Point of View
Pressures
Rewards
Who are you talking to?Point of View
Pressures
Rewards
Priorties
They don’t know what you know.
They don’t know what you know.
You don’t know what they know.
We can get A to do B if they believe ___________.
A narrative endows information with meaning.
Talk about risk.
yes, and...
The work to create the design is as valuable as the design itself.
Things will go wrong.
Tactical Language
Tactical Language
Build common ground
Tactical Language
Build common ground
Strip phrases
Tactical Language
Build common ground
Strip phrases
Paraphrase
“Just tell us the best practices and we’ll do the rest.”
Appreciate progress
The experience of you
Gail Swanson
@practicallyUX
Thank you.
