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Complete Hotel
Management
Complete Hotel Management
Introduction
Prima Managed Hotels is a private
company owned by Liam Walshe,
Chief Executive Officer of the Prima
Hotel Group.
Prima Hotel Group was set up in
1998. The Quorn Country Hotel
was purchased in October 1998,
followed by a second hotel two years
later. Two further hotels followed
in 2001 and 2003 and the 4 red star
Nunsmere Hall was added to the
portfolio in August 2007.
March 2012 saw the inclusion of
the Holiday Inn Manchester Central
Park under a management contract. Prima Managed Hotels was
formed in 2013 as a specialist division for delivering a “complete hotel
management service“.
Managing Director of the newly formed Prima Managed Hotels,
Chris Gillett has worked with Macdonald Hotels, De Vere Hotels and
Guoman (Thistle) Hotels since 1999 and brings with him a wealth of
operating and management experience to the group.
Complete Hotel Management
Portfolio of Hotels
Nunsmere Hall – Cheshire 4 red star, 2 AA rosette restaurant, Exclusive 36 bedroom
country house hotel set in beautiful gardens and
surrounded by a private 60 acre lake. Exclusive use venue
hire is available for business and private events.
The Stanneylands Hotel 4 star, 2 AA Rosette restaurant, 55 bedroom country house
hotel close to Manchester Airport and offering guests a
tranquil retreat which is easily accessible to the main train
and motorway networks. Meeting facilities for up to 120
delegates.
Quorn Country Hotel4 star, AA Rosette restaurant, 36 bedroom hotel set in
private grounds leading to the River Soar. Self contained
conference suite for up to 300 delegates. Easily accessible
to the M1 and East Midlands Airport.
Hellaby Hall Hotel 4 star, AA Rosette restaurant, 89 bedroom hotel with
extensive leisure facilities including indoor pool, sauna
and gymnasium with 1700 members. Extensive meeting
facilities for up to 300 delegates
Crowne Plaza Edinburgh – Royal Terrace4 star, city centre hotel with 97 bedrooms, indoor pool,
gymnasium and sauna. Private gardens within the city
make this the perfect retreat in the city for business or
leisure.
Holiday Inn Manchester Central Park83 bedroom hotel, less than 2 miles from Manchester city
centre. Fifth floor Academy dedicated to meetings with
4 meeting rooms, business reception area and 2 roof top
terraces. Two further meeting rooms catering up to 100
delegates.
Complete Hotel Management
The Complete Hotel Management Concept
Prima Managed Hotels offers hotel owners and investors a complete hotel
management service. The Company has a wealth of hotel and hospitality
knowledge that allows us to deliver solutions for all aspects of your business
including operational and financial management. We create best practices
for cost savings and deliver structured sales and marketing plans aimed at
increasing revenue and maximising profitability.
Outline of our Success
The Directors of Prima Hotel Group have developed within its own hotels a
strong team of skilled professionals who lead and deliver consistent results
that are reflected throughout each owned hotel’s operations.
These results are translated equally within its managed hotels where we:
l Set achievable objectives that result in a profitable business plan.
l Establish a robust accounting and reporting system that gives accurate
management information to owners and investors.
lDevelop individual hotel sales strategies identifying new sales
opportunities, markets and monitoring distribution costs and return on
investment for marketing, advertising and PR
l Deliver great service that is reflected in high customer satisfaction,
monitored and measured creating guest loyalty resulting in repeat
custom.
l Create core management teams structured to lead the whole hotel as
one team with targets and objectives set to motivate all.
l Nurture and develop staff that want to exceed in delivery of tasks and
service and reward where success is achieved and develop each person
individually.
l Ensure brand consistency is achieved and internal and external audits
are met or exceeded in Franchised properties and non branded hotels.
Complete Hotel Management
Hotel Management Contracts
Hellaby Hall Hotel: 4 star, 89 bedroom
hotel with gymnasium and leisure club.
August 2001 saw the addition of this hotel. The
group has managed the addition of 37 Executive
rooms, refurbishment of bedrooms and public
areas and the extension of the gymnasium and
leisure club making it one of the largest Leisure Clubs in the area with over
1700 members.
The Crowne Plaza Edinburgh – Royal
Terrace: 4 star, 97 bedroom city centre
hotel.
The Royal Terrace Hotel was purchased in
August 2003 and has been managed by the
Prima Hotel Group who have overseen
£8 million in refurbishment over the years, culminating with the rebranding
of the hotel to a Crowne Plaza and joining the world’s largest hotel group,
Intercontinental Hotel Group (IHG) as a franchise hotel.
Holiday Inn Manchester Central Park:
83 bedroom franchised city hotel with
Academy business centre and meeting
rooms.
2012 saw this hotel join the group under a
management contract. The hotel operates under a
franchise agreement with Holiday Inn, IHG.
Complete Hotel Management
The Management Team
Chris Gillett, Managing DirectorChris Gillett joined the group in 2014 from Macdonald Hotels where he worked since 2009 as Managing Director of their management contract division. Prior to joining MacDonald Hotels Chris has worked as Managing Director for De Vere Hotels, and Chief Operating Officer for Guoman (Thistle) Hotels Ltd.
Liam Walshe OBE MIH, Chief Executive OfficerLiam Walshe is the founder of Prima Hotel Group and Prima Managed Hotels. With over 30 years of hotel experience including working as General Manager for Principal Hotels and Queens Moat House Hotels. He went on to be one of the founding directors of Paramount Hotels where he worked as Operations Director for the group. He is a member of the Hotel & Catering International Management Association and also graduated from Cornell Hotel University in Advanced Management in 1995. Liam was awarded an OBE in 2010 for his charitable work.
Gary Glendenning, BA(HONS) FCCA, Finance DirectorGary Glendenning is the Finance Director for Prima Hotels. A qualified accountant with over 20 years experience of strategic financial management. Previous positions have included Finance Director at Stockport County Football Club and Sale Sharks RUFC. Over the last 6 years Gary has overseen hotel acquisitions, management contracts, refurbishment planning, and financial reviews for all the hotels within the group and under management contract.
Helen Alcroft, Sales & Marketing ManagerHelen Alcroft has been with the group since 2009 and is responsible for overseeing the individual hotel’s sales and marketing plans & strategies, GDS and Website distribution, email marketing, advertising and print design and planning. Before joining the group Helen worked for 19 years as a Director of Sales in the UK and in bound travel trade and conference and incentive markets.
Complete Hotel Management
Head Office & Group Support
Support for all the hotels within the group, managed
and non managed is given by head office and key
personal within the group for the following key areas.
Finance & Procurement
Excellent financial management is essential for all hotel’s to succeed.
Prima Managed Hotels ensures that this happens by implementing the
following systems in all of the hotel’s management and operational
structures:
l Financial Reporting, identifying problems, trends, and growth streams
l Budget Forecasting, allowing savings to be made and future expenditure
planned correctly and combined with senior management reviews
l Biometric Payroll Management, micro management against revenue
forecasted.
l Management Accounts, produced monthly
l Centralised Procurement, ensuring savings across all cost centres,
maximising profit
Complete Hotel Management
Head Office & Group Support (continued)
Sales and Marketing
Our head office team will look to maximise sales by strategic sales and marketing planning linked with a cost analysis on contract agreements and distribution costs.
We offer the following to all our hotels.
l Website Development: Mobile and tablet responsive website development, ensuring each individual hotel’s unique selling points are highlighted with eye catching photography and Search engine optimisation and web site analytics
l Booking Engine: Online bookings via a user friendly booking engine, ensuring up sell opportunities
l GDS & Sales Representation Management: Distribution to thousands of agents and travel management companies worldwide through preferred partner agreements & agency visits, including Capita Travel, HRG, Amex, CWT etc
l Email Marketing Management: Group and hotel specific email marketing strategy development with results analysis
l Data management which is cleaned and segmented.l Social Media Developmentl OTA and Channel Management Developmentl Rate and Sales Management Strategy Development & Reviewsl Print and Design procurement reviewl Corporate and booking agents incentive seasonal schemesl PR and Group newsletters bi-annually distributed across leisure and
corporate clientsl Support from head office and other hotel sales teams
Health & Safety & Human Resources
We offer advice and manage from head office all aspects of health and safety from kitchen audits to fire, life, safety training.
l Planned Compliance Manuals: Compliance schedules for each hotel monitored and audited
l Health and Safety Training: Onsite and group level trainingl Employee Handbook and professional legal advice on Employment Law
Complete Hotel Management
Head Office & Group Support (continued)
Brand Standards & Franchise Compliance
Consistently high hotel brand standards are key to good customer satisfaction and repeat business. Hotels under Franchise Agreements also have external audits and standards to reach monthly and we assist with the following:
l Individual Hotel Brand Standards: internal and external auditsl AA Brand Standards: Group Account Management and training
opportunitiesl Franchise Compliance: Strategy overview to assist hotels to achieve or
maintain standards necessary to comply with franchise audits and guest expectations.
l Guest Satisfaction: Guest questionnaires and mystery shopper reviews.
Development & Construction
Hotels constantly need to develop whether through carefully managed refurbishment plans, or adding new bedrooms, public areas and facilities. Prima Managed Hotels can offer assistance with:
l Development support and advice for new build projects and extensionsl Compliance with Franchise Brand Standards to ensure that development
is within the standards expected by the Brand.l Procurement: Advice and assistance on supplier choice encompassing
all aspects from construction and signage to soft furnishings
Training and Food Standards
Development of staff is always important with relevant training from front desk, sales, and housekeeping to AA rosette training. With a team of AA rosette trained chefs in place at the hotels the ethos for high standards of cuisine runs through the kitchen brigades.
l Chef’s AA Rosette trainingl Food cost trainingl Service standardsl Housekeeping standards
Please contact us if you would like to have
a meeting to discuss how Prima Managed
Hotels can help your hotel achieve profitable
results or if you wish for a company with
exceptional hospitality to take your hotel
onto the next level of development.
Registered Office : Finney Lane, 4 The Courtyard, Heald Green, Cheshire SK8 3GZ Registered in England and Wales No. 08817380
Contact
Chris Gillett, Managing DirectorPrima Managed Hotels Limited
Mobile : 07984 860424 Tel : 0161 436 9890Email : [email protected]
Prima Managed Hotels Limited, 4 The Courtyard, Finney Lane, Heald Green, Cheshire, SK8 3GZTel : +44 (0)161 436 9890Fax : +44(0)161 436 9891
www.primamanagedhotels.co.uk