Dan JonesHead Of Consulting
Intranet Engagement Strategy
Why so many intranets fail
Technology Adoption Lifecycle(Everett M Rogers, 1962)
The Adoption Chasm(Geoffrey A Moore, 1991)
The Adoption Chasm(Geoffrey A Moore, 1991)
Typical failed intranet
Maslow’s Hierarchy of Needs(Abraham Maslow, 1943)
Adoption Curve vs. Hierarchy of Needs(SmallWorlders, 2014)
5-Part Intranet Engagement FrameworkSmallWorlders
5-Part Intranet Engagement FrameworkSmallWorlders
5-Part Intranet Engagement FrameworkSmallWorlders
5-Part Intranet Engagement FrameworkSmallWorlders
5-Part Intranet Engagement FrameworkSmallWorlders
5-Part Intranet Engagement FrameworkSmallWorlders
Engaging the Conservatives & Sceptics
Reasons To Log On
Reasons To Log On
Internal Comms: Intranet vs Emails
Reasons To Log On
Reasons To Log On - Summary
Reason To Log On
• Essential functionalities (essential, exclusive, easy)
Keeping the Pragmatistscoming back
Reasons To Return
Reasons To Return
Reasons To Return
• Enhancing day-to-day jobs
• Personalisation
• Regular Turnover of Content
• Personal Relevance• Continuous Evolution
Reasons To Return
• Easy to use• Fun to use
Reasons To Return
Reason To Return
• Useful functionalities• Regular turnover of
content• Personalisation• Continuous
improvement plan• Good UX/Usability• Slick/Fun design
Reasons To Return - Summary
Appealing to the Enthusiasts and Visionaries
Reasons To Lead
ContributionVisibilityLeadershipSupercharge them into superusers
Reasons To Lead
ContributionReasons To Lead
Reasons To Lead
• Leading conversations• Supporting others• Ambassadorial opportunities
Reasons To Lead
Reasons To Lead - Summary
Reason To Lead
• Social Features
• User profile pictures wherever possible
• Self-service groups/team rooms
• User Blogs
Creating and Maintaining the Buzz
Ways To Advocate
Ways To Advocate
• Traditional Comms• Senior
Management involvement
• YES! Team
Ways To Advocate
YES! TeamWays To Advocate
• Amplification• Insights• Support• Events
Ways To Advocate - Summary
Ways to Advocate
• YES! Team strategy
• Traditional communications plan
• Management involvement plan
Making The CaseReasons To Sponsor
How much does the Intranet benefit the organisation?
Reasons To Sponsor
Measurement Strategies
Reasons to Sponsor
• Engagement Score Benchmarking
• Task Completion Times
Reasons To Sponsor - Summary
Reason To Sponsor
• Realistic KPIs (based on engagement score)
• Measuring tools in place to gather engagement data.
• Top Task Analysis plan.
Reason To Log On
• Essential functionalities (essential, exclusive, easy)
Reason To Return
• Useful functionalities• Regular turnover of content• Personalisation• Continuous improvement plan• Good UX/Usability• Slick/Fun design
Ways To Advocate
• YES! Team strategy• Traditional communications plan• Management involvement plan
Reasons To Sponsor
• Realistic KPIs (based on engagement score)
• Measuring tools in place to gather data.
• “Top Task Analysis” Plan
Reasons To Lead
• Social Features• User profile pictures wherever
possible• Self-service groups/team
rooms• User Blogs
5-Part Intranet Engagement FrameworkSmallWorlders
Technology• Essential functionalities (essential, exclusive, easy)• Useful functionalities• Personalisation• Social Features• Self-service groups/team rooms• User Blogs• Measuring tools in place to gather data.
Design• Good UX/Usability• Slick/Fun design• User profile pictures wherever possible
Communications / Launch• YES! Team strategy• Traditional communications plan• Management involvement plan
On-Going• Regular turnover of content• Continuous improvement plan• Top Task Analysis Plan• Realistic KPIs (based on engagement score)
Planning a Successful Intranet – A Checklist