Product Design
Petr Prisyazhniuk Product Director Intellectsoft
MVP
IDEA
DATA
BuildLearn
Measure
Lean Startup
MVP
‘A Minimum Viable Product is the smallest thing you can build that delivers customer value’
IDEA MVP
I have an idea - let’s build an MVP!
Is it that simple?
IDEA MVP
Hypothesis & Opportunities
In reality there are an unlimited number of hypothesis, opportunities and variations -so how to choose the most successful one?
IDEA risks:
1. Are our vision of user pains, gains, and job they want to accomplish right?
2. Does our solution satisfy user needs and bring value?3. What features bring the most value and how to prioritize
the development?4. What is the right implementation: technical, UX\UI?5. How much time and money will it take?6. Can it be monetized?
/ Risks
IDEA IDEA
IDEA stage is a great chance to validate plenty of hypothesis and opportunities fast and cheaply, to choose the best ones, and to move to MVP development with much higher chances of success:
MVP MVP
At IDEA stage project uncertainty is very high. At the same time cost of changes is low
At MVP stage costs are high and flexibility to make changes is dramatically low
User needsTime
Technology
Competition
IDEA MVP
Hypothesis & Opportunities
ROI
It requires fast and cheap iterative process that allows to take into account most of the key factors:user needs, competition, technology, time, cost, team, return on investment
TeamCost
Discover Define Ideate Prototype Test
Methodologies: Design Thinking, Google Ventures Sprint, Design Sprint
They are:- Iterative- User centered - each iteration is validated with user testing- Fast and cheap - in comparison with development- Cross-functional team is involved at each step (engineers, designers, marketers, experts)
General flow:
User interviews
Market discovery, researches and statistics Trends
Competitors
Opinion leaders
Contextual research
Analytics
Discover Define Ideate Prototype Test
1.
Customer journey mapping People
- say- do- think - feel
Story mapping
Lean business model canvas
Discover Define Ideate Prototype Test
2.
Team ideationsessions
Sketches
Discover Define Ideate Prototype Test
3.
Prototype
- Wireframes
- Clickable and designed prototypes
Discover Define Ideate Prototype Test
4.
Discover Define Ideate Prototype Test
User Interviewing
5.
Results:
1. Understanding of user pains, gains, and job they want to accomplish
2. Validated hypothesis of a solution3. Prioritized features4. Clear vision of implementation: technical, UX\UI5. Time and money estimates6. Validated monetization
So what is next?
MVP
IDEA
DATA
BuildLearn
Measure
Build MVP and prove with real data!
Discover Define Ideate Prototype Test
Features
TO DEVELOPMENT
TEAM
Product design sprint
PRODUCT DELIVERY - responsible for delivery
- Product owner, Scrum master, Engineers, UI designers, QAs
- Story Backlog, development, quality assurance, iteration
PRODUCT DESIGN - responsible for defining product
- Product manager, Product owner, UX Designer, Engineers, Marketing, other stakeholders
- Vision and strategy, UX design, prototyping and user testing, Feature backlog, analytics, releases
Product design sprint
Development Sprint
Product design sprint
Development Sprint
PRODUCT DESIGNProduct managerProduct ownerDesigner UX\UIEngineersStakeholders
PRODUCT DEVELOPMENT Product ownerScrum master UI Designer Engineers QAs
Thanks.
