Download - Product promoted review kz september
2012 September
MOST PROMOTED PRODUCT IN SEPTEMBER
In all promotional leaflets in KZ for the month of September,
it appears that there is two most promoted PRODUCTS:
LG - LED ТЕЛЕВИЗОР 47LM580T
NIKON - ФОТОАППАРАТ D5100 18-55VR
Both products were promoted 4 times during this period
NIKON - ФОТОАППАРАТ
D5100 18-55VR
LG - LED ТЕЛЕВИЗОР
47LM580T
CALENDAR OF PROMOTIONS
The strongest campaigns for those brands have been made
September 2012
2012 September
CONSUMER ADVANTAGES The mechanism that was used for promos are
3 “Crossed price”, 4 ”+Gift”
2012 September
PRICE ANALYZE NIKON D5100 18-55VR
2012 September
PRICE ANALYZE LG - 47LM580T
MARKET ANALYZE Market selection: Цифровые фотоаппараты
From September 2011 until September 2012 the share of voice of this market is
59,9%; with regression, from all categories Фото и Видео.
For the category Цифровые
фотоаппараты most promotions
were done in June, July, August,
October, November
41,8% of promotions in this
category are with a Consumer
Advantage mechanics
2012 September
MARKET ANALYZE Market selection: LED/OLED Телевизоры
From September 2011 until September 2012 the share of voice of this market is
28,2%; with progression, from all categories Электроника.
86,5% of promotions in this
category are with a Consumer
Advantage mechanics
For the category Цифровые
фотоаппараты most promotions
were done in June, August,
September, October, November
Thank you for your attention.
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2012 September