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Leading products to success
5 Proven Tactics
WhatWorks In
Cloud Products
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On-demand Product ManagementCourses & WorkshopsProduct Consulting
Ruti Melamed Shneorson
20 years of experience in building successful products
BSc. and MSc. in Computer Science
Lecturer at IDC Herzelia, business school
VP Products at PMsphere, the Product Management Company
World’s 3rd Product Management group2500+ members
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Among Our Customers
What Works in Cloud Products: 5 Proven Tactics
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Cloud Products
What Works in Cloud Products: 5 Proven Tactics
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What Works in Cloud Products: 5 Proven Tactics
1Proven Tactic
Data
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Data
What Works in Cloud Products: 5 Proven Tactics
1Proven Tactic
(not only)
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Video chat:
Only 3% of active users
What Works in Cloud Products: 5 Proven Tactics
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Data Customers
What Works in Cloud Products: 5 Proven Tactics
Go and see for yourself
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Customer Needs
2
Business Objectives
vs
Proven Tactic
What Works in Cloud Products: 5 Proven Tactics
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Business Objectives
AARRR
* Metrics for pirates, Dave Mcclure
What Works in Cloud Products: 5 Proven Tactics
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GROWTH
What Works in Cloud Products: 5 Proven Tactics
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New Toolsto Engage Customers
What Works in Cloud Products: 5 Proven Tactics
Proven Tactic
3
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What Works in Cloud Products: 5 Proven Tactics
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What Works in Cloud Products: 5 Proven Tactics
New Toolsto Engage Customers
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Proven Tactic
What Works in Cloud Products: 5 Proven Tactics
4
Look at Costs,
ALL THE COSTS
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What Works in Cloud Products: 5 Proven Tactics
“Let’s add this cool feature,it’s only 2wks dev effort”
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What Works in Cloud Products: 5 Proven Tactics
“Let’s add this cool feature,it’s only 2wks dev effort”
ServersStorageDatabaseElectricityCPUMemoryNetwork3rd party services
DevOps teamSupport team
PerformanceIntegrityReliabilitySecurity
Product positioningProduct complexityMaintainability
Does it work with scale?Implications on existing customersImplications on business KPIs
$ $ $ $ $
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Lean?
What Works in Cloud Products: 5 Proven Tactics
Proven Tactic
5
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What Works in Cloud Products: 5 Proven Tactics
Lean Startup
MVP
source: Storyboard of The Lean Startup Introduction
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What Works in Cloud Products: 5 Proven Tactics
Proven Tactic
5
To stay relevantin a competitive market,
you must be LEAN
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What Works in Cloud Products: 5 Proven Tactics
1.
2.
3.
4.
5.
(not only) DATA
GROWTH =Business Objectives X Customer Needs
NEW tools to Engage Customers
Look at Costs, ALL the costs
To stay relevant in a competitive market, you must be LEAN
WhatWorks In
Cloud Products
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Leading products to success
Thank You!
http://www.pmsphere.com/