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PROTECTING YOUR ONLINE IDENTITY &
MAKING THE MOST OF SOCIAL MEDIA
Christian Sinclair, MD, FAAHPM
Kansas City Hospice & Palliative Care
[email protected], @ctsinclair
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CREATIVE COMMONS
http://creativecommons.org/licenses/by-nc-sa/3.0/us/
If you use information from this slide deck, please: Attribute to Christian Sinclair, MD, FAAHPM If possible link to slideshare.net/ctsinclair Non-commercial uses only if you share alike
i.e. post your talk to Slideshare or Scribd If commercial, please contact me at
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That’s not me!
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YOUR ONLINE IDENTITYEmailWebsitesCommentsSocial networksBlogsJournal articles
Newspaper articles
Bank accountsBilling accountsOrganizationsPicturesVideos
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WHEN THINGS GO BADInaccurateUnflatteringNot self-controlledWon’t go awayBrand/Namejacking (Identity cloning)
Minimal legal implications
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HOW IDENTITIES ARE STOLENSearching the web & social networks
Remote hacksTrojan horsesData breachesPhishing
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PROTECTION STRATEGIESAvoid the internetDo nothingLimited infoExhibitionist with limitsFlood the web
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ONLINE SMARTSCaution
with opening programs from friends
when opening any attachmentGet an annual credit report
www.annualcreditreport.comAvoid urban legends (snopes.com)
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PASSWORD STRATEGYType the website in yourselfAvoid pet, and family namesNumerical switchers
p3anu7bu77erPhonetic spelling
p33nu7buh7urCaps at end and/or beginning
P33nu7buh7uR
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PROTECTING YOUR ONLINE IDENTITY
Know privacy settingsGoogle yourselfGoogle AlertsSocialMentionwww.usernamecheck.comRSS feeds (Google Reader)Build an online communityPurchase coverage
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RSS FEEDSGoogle ReaderFirefoxIExplorer 8ChromeSafari
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BUILD AN ONLINE COMMUNITY
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What is Social Media?
• Internet-based tools for sharing and discussinginformation
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ADVANTAGES OF SOCIAL MEDIABuild your brand onlineStart a conversation Interact with your peersReal-time updatesSpeak directly to your target
audienceImmediate feedbackGet ahead of the competitionEducate the public
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SOCIAL MEDIA IS GROWING FAST
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IRAQ VS. FACEBOOK VS. TWITTER
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TWITTER DEMOGRAPHICS
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HOSPICE & SOCIAL MEDIA
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WAYS TO USE TWITTERFinding new like minded contacts
Getting info out to fansTake notesFind breaking newsGet feedbackHelp other people
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CONCLUSIONSDevise a strategyKnow your privacy settingsDo the basics
Password changingAvoid scams
Engage social mediaIf it suits your goals