Download - Providence Blues Festival
![Page 1: Providence Blues Festival](https://reader031.vdocuments.net/reader031/viewer/2022012100/6169d91011a7b741a34c09bf/html5/thumbnails/1.jpg)
Providence Blues FestivalGeorge Bergman
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Description:
• The Providence Blues Festival showcases new national talent in the
Blues genre. The festival is a two-day annual event in downtown
Providence. Attracting audiences of all ages.
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Problem statement:
• Create a logo that will help people understand the culture and personality of the Blues artist.
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Process:
• The next few slides show the research, brainstorming and exploration and development of the final logos.
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Thumbnails
Letter Marks
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Word Marks
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LOGO'sThumbnails
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PictorialThumbnails
Pictorial
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Logo 1 word mark
• This type arrangement and color palette conveys the essence of the city and festival. The type choice is approachable and also somewhat formal. The gray and blue colors give a mellow sense that complements the Blues genre.
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Logo 2 Pictorial
• This is a stylized portrait in the shape of a guitar pick to represent the coolness of the type person that particapates in the Blues Festival.
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Logo 3 Pictorial
• This more unusual mark is intended to emphasize that the Blues is a little off beat and give the impression of a Pablo Picasso painting during his Blue Period.
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Branding:
• The labeling of clothes, packaging and signage
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Advertisement
• The following are the thumbnails and research for advertising the
Providence Blues Festival for 20 something generation.
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