Download - PSO vs. SEO

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Page 1: PSO vs. SEO

PSO vs. SEOAn Introduction to Public Stream Optimization

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Who is this guy?

Startups Instant Messaging (1996)Community publishing (1999)User Contests (2006)

Companies Intuit (1998)eBay (2001)Yahoo (2007)

BanksCSFB Technology Group

(1996)Trinity Ventures (2009)

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Our research

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SEO and the Google Way

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Can you guess the next tweet? Nope.

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Public Stream Optimization

PSOFrequencyQuestionsPersonal

Cooperation

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Frequency = Shelf Space

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Questions engage

Statement: Obama is speaking to the nation now

Questions: What do you think was most important

in Obama’s plan? Do you know someone who would

benefit from this plan? How many people did Obama shake

hands with before his speech?

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Make it personal

Which is the lie about Dave McClure?Dave is from West VirginiaDave almost went broke with his first

startupDave founded the Institute for

Anachronism

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It takes a village (of retweeters)

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Get a PSO Platform


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