For Competitive IntelMatt Siltala, President
[email protected]@Matt_Siltala
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@Matt_Siltala
is POWERFUL
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- Why?
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•StumbleUpon traffic results average “time on site” of just about 10 seconds.
•Pinterest traffic results in an average time on page of just about 10 minutes, with an average page visit of about 5 pages!
•Thanks to BuildDirect for the stats
•Content
•Products
• Influencers
•Trends
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Hubs:
Tools
•Use Tools to spy on all the hubs.
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My Favorite - Lets Start With The Best
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Real Time “Alerts”
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Real Time Spying
• What’s Hot Right Now!
• What’s getting the most comments?
• Who is pinning? (Find Influencers)
• Prices/Specials/Offers/Contests?
• Ideas?
• Content Ideas
Finding Influencers
• PinReach
• PinPuff
Tools for finding out how powerful a Pinterest user is:
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Analytics
• Pinerlyhttp://pinerly.com/pinalytics
Fully integrated analytics platform for Pinterest
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Competitive Intel & Research
• Repinly
• Find Influencers
• See Trends
Do Better. Do More.
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Other Free Facts and Tricks
If you haven’t already heard...this is the place to find out if anyone is pinning anything from your site...or your competitor’s site. :)
http://pinterest.com/source/YOURWEBSITE.com
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•What Images Get Most Comments
•Who Is Your True Audience
•Board Names
•Who to contact
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Use This Tool:
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Case Study:Content idea gained that helped make the sale
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• Toppers• Mattress Covers• 15.6 min avg. visitor• 4 page views average/ visit
$10,400 in sales
Results: (so far from this campaign)