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Page 1: Public relations
Page 2: Public relations

The practice of managing the spread of information b/w an individual or an organization

PR

Page 3: Public relations

The wise company takes concrete steps to manage successful

relationships with its key public

Page 4: Public relations

THE FIVE FUNCTIONS

-Press Relations-Product Publicity-Corporate Communications

-Lobbying-Counseling

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-Press Relations

-Product Publicity

-Corporate Communications

Presenting news & information

Sponsoring efforts for publicity

Promoting understandings

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-Lobbying

-Counseling

Dealing to promote legislation

Management about public issues

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MPR plays an important role in

Launching new productRepositioning a mature productBuilding interest in a product category

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MPR plays an important role in

Influencing specific target groupsDefending products with public problemsBuilding the corporate

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How companies exploit the potential of

public relations & publicity

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-Customer Communications-Trade Shows-Direct Marketing-Sales Materials-Employee Communications-Investor Relations

Page 12: Public relations

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