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PSA’sPublic Service Announcement
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What is a PSA? What is the purpose? What are some causes/groups that
might have PSA’s?
Now let’s watch some examples…
PSA – Public service announcement
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http://www.adcouncil.org/Our-Campaigns
http://www.rock-your-world.org/how-to-study-public-service-announcements-psas
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◦are short (usually 90 seconds or less)
◦present one single issue◦inform the viewer of key, relevant facts
◦have a clear call to action (usually indicated through text on screen)
Characteristics of (good) PSA’s
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◦might or might not include people◦might or might not use music◦sometimes use voice-overs◦sometimes use special effects (like black and white)
◦might use transitions/editing to enhance the video
◦aim to leave a lasting impact
Characteristics cont’d
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Have some type of appeal like:
Appeal to pity Appeal to fear Ethical appeal Emotional appeal
All PSA’s
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Storyboard* 10 pts (due by Friday/end of class)
Research/Facts 20 pts
Resource page 10 pts
Call to Action 10 pts
Appropriate images 20 pts
Persuasive text/effective appeal 20 pts
Mechanics
*example on next slide
10 (2 pts per error up to 10)
How am I graded?
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Storyboard example
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Visit http://www.charitywatch.org/toprated.html
to choose your charity
OR choose a topic like “don’t text and drive”
or “don’t drop out of high school” as a topic and begin to research!
DUE BY END OF CLASS on Tuesday 1/13!!
Next steps…