Putting the “ME” in Social Media

Getting Social in a Digital Age

Agenda

• Overview• Getting Started• Be a Follower• Social Monitoring• Making it Easier• Q & A

What Happens on the Internet

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Social NetworksPh

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Survey Results

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You’re Doing it Wrong

“…On a daily basis, social intrudes on my life for about 15 minutes a day, and then I go back to ignoring it and doing real work.”

……Really?

Everyone starts like this…

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Where do I Start?Ph

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Sign-up tips• Create a common name

• Your own brand• Your name at(company name):

@JohnAtSherpa

• Set up your profile• Decide what you will represent• Provide details about yourself and what you

do• This makes finding you easier

• Use a new email account• One you never use (gmail)• Forward to an email you always use

Additional Tips

• Protect Yourself• Make passwords long and strong

(upper lower, #’s, special characters)• Unique account, unique password • Up to date Virus program• If a link looks suspicious, don’t click it

• Avoid posting information including:• Travel plans• Bank account information• Your full address and birthdate• Your children’s names, school, and birthdates• Location information• Your daily schedule

See more at: http://www.staysafeonline.org/stay-safe-online/protect-your-personal-information/social-networks#sthash.fw4JRglF.dpuf

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Security preferences

Who to Follow

• Personal• People you know• Retailers you buy from

• Work related• Competitors• Business Partners• Add yourself to communities that

share common interests

• Make invites personal

Be a Follower

Examples

• @Sherpasoftware• twitter.com/#!/sherpasoftware• https://www.linkedin.com/company/sherp

a-software• sherpasoftware.com/blog• facebook.com/sherpasoftware• plus.google.com/u/0/+Sherpasoftware

/posts

• Linkedin Groups• Email Management• Channel Partners

Getting Started - Monitoring How to Monitor• Set a routine• Make it a habit• Follow new people daily• Follow # (hashtags)• Organize your following (Twitter lists)

Getting Started - Notifications

Set up Notifications• Go to each tool and turn on the

notifications• Typically found in Settings/Options

Visit the sites

But isn’t that overwhelming?

Don’t be like this!

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Don’t get overwhelmed!

Be like this!

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KISS (Keep it Social Simple)• My 3 Favorites:• Hootsuite• Flipboard• Paper.li

• Other honorable mentions:• Ifttt• Scoop.it• TweetDeck

Examples

Final Tips

• You don’t have to contribute, at first

• Respond to requests to friend, follow or Connect

• Tune out the Noise• Share when you are ready to

give back• Think about your audience and

what might be useful