QUESTIONS YOU SHOULD ASK WHEN HIRING A“DIGITAL STRATEGIST”
Compiled by
Dr. Augustine Fou
Hollis Thomases
January 2014
EVERYONE SAYS THEY’RE A ... “DIGITAL STRATEGIST”
BUT HOW CAN YOU TELL?
Ask them these questions…
HOW LONG HAVE YOU BEEN A DIGITAL STRATEGIST?
DESCRIBE YOUR RELEVANT EXPERIENCE.
HOW ROUNDED IS YOUR EXPERIENCE? HAVE YOU ALWAYS ONLY BEEN A CONSULTANT, OR DO YOU ALSO HAVE CLIENT- AND AGENCY-SIDE EXPERIENCE?
WHAT MAKES THESE EXPERIENCES DIFFERENT FROM A STRATEGIC PLANNING STANDPOINT?
CAN YOU SHOW ME SOME ARTICLES OR SLIDES YOU’VE PUBLISHED ONLINE?
WHAT’S THE FIRST THING YOU USUALLY ASK CLIENTS WHEN STARTING AN ENGAGEMENT?
HAVE YOU WORKED AT A MANAGEMENT CONSULTING FIRM, WHICH AND HOW LONG?
WHAT IS YOUR STRATEGIC PLANNING PROCESS?
WHAT DOES A TYPICAL ENGAGEMENT LOOK LIKE? WHAT ARE THE PHASES AND DELIVERABLES?
CAN YOU TALK ABOUT A CASE STUDY OF WHAT YOU DID FOR A CLIENT AND WHAT THE STRATEGIC INSIGHT WAS?
HOLLIS THOMASES – CHIEF DIGITAL STRATEGIST
In 1998, Hollis Thomases founded Maryland-based Web Ad.vantage, providing strategic digital marketing and advertising solutions. An award-winning entrepreneur, Hollis authored the book, “Twitter Marketing: An Hour a Day,” published in January 2010 by John Wiley & Sons, and is a columnist with Inc.com, Social Media Marketing Magazine, and ClickZ. Hollis also frequently speaks at industry conferences and association events.
Hollis has delivered cost-effective actions and insights for an extensive list of clients including Endo Pharmaceuticals, SANYO Biomedical, DAP Products, Inc., UNICEF Canada, and Visit Baltimore.
Hollis Thomases graduated from Cornell University with a BA in Social Relations. You can find her in the Twittersphere @hollisthomases, on LinkedIn, by email or by old-fashioned phone: +011-410-942-0488.
DR. AUGUSTINE FOU – CHIEF DIGITAL STRATEGIST
“As more users move to mobile; sites need to adapt to serve them. But mobile will soon no longer be considered a separate channel because usage patterns are the same as desktop.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickzSlideshares: http://bit.ly/augustine-fou-slidesharesLinkedIn: http://linkd.in/augustinefou
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Digital Strategy and How to Tell if Your Agency Has AnyBy: Augustine Fou, October 2012
Tips for Marketers Selecting a Digital AgencyBy: Augustine Fou, February 2013