Case Study
Challenges
Client had robust, multi-channel
lead generation but was heavily
reliant on tele-sales to follow-up.
Very low conversion to sale from
free trial.
• Client was looking to shift from
single batch emails to automated,
multi-touch lead nurturing, but
had very limited internal creative
services resources
Tactics
• QuickPivot provided campaign
messaging and cadence strategy,
creative design and copy
• Content mapped to nurture stage,
per target audience group
• High-impact, mobile-friendly
creative concept developed
for early awareness messages,
with separate layout templates/
graphics designed for later nurture
messages
• A/B testing utilized to optimze
strategy in the long-term
Results 5% Average ncrease in email open and click rates
51% Average conversion to form submission from click
30% Engaged contacts downloaded 2 or more items
• Based on success metrics, campaign repurposed as welcome campaign for all new contacts to the database, including purchased lists, with automatic routing to job role-specific follow-up campaigns
Creative Design and CopywritingClient is the world leader for business and financial market news. It provides influential decision makers
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through innovative technology—is at the core of everything it does. With more than 15,000 employees
in 192 locations, it delivers critical information in a world where information matter.
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