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Real Time LocationReal Time LocationDDemandemand SSide ide PPlatformlatform
1-888-717-3097 (North America) www.Qzedia.Com 514 -745-4275 ex. 245
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Exploring Opportunities
Confidential – For partner program use only
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Amélie Roy, Mathieu Ratié & Lubin Bisson514-745- 4275 ex 245
1-888-717-3097 (North America)
Qzedia: Intro to the Geo Mobile DSP Ecosystem
Exploring opportunities
Confidential – For partner program use only
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Location is truly the basis for everything happening in mobile
How do you leverage mobile location?
Technology & MarketingMulti location brands and geo-location
Confidential – For partner program use only
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Exploring Opportunities
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You know “Broadcasting”?This is “Placecasting”
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Confidential – For partner program use only
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Circulation
Offer Type
Format
Category
Layout
Big Data Processing
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Mobile DSP and Geo Location - The Platform
22 Dynamic Elements
Dynamic Creative Publishing
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The Starting Point:
Location-based Mobile Marketing
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Ad-Spending Format and Method of Delivery
Mobile Devices:Smartphone, Feature phone, Tablet, e-reader, gamingdevice, mobile-enabled laptop, net book, GPS devices, etc.
Ad-Spending
DIRECTEDto:
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Computing Devices:Desktop / Laptop
Ad-Spending Format and Method of Delivery
Mobile Devices:Smartphone, Feature phone, Tablet, e-reader, gamingdevice, mobile-enabled laptop, net book, GPS devices, etc.
Ad-Spending
DIRECTEDto:
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Real-Time Dynamic Inventory Acquisition
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Leverage Mobile to Create One Truly Cross-device Platform
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Confidential – For partner program use only
DSP “Demand Side Platform”
Enter budget, time and maximum CPM Bid
Upload Creative or Paste in Ad Tag
Select targeting options
View spend, impressions and performance
Track clicks and conversions
Download and analyze your reports
Select Apps and Mobile Websites
Adjust CPM Bids
Repeat!
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+ Multiple Geo-codingSources
You know Broadcasting; this is Placecasting
Multiple Sources of Mobile Inventory
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Targeted dynamic ads delivered across multiple digital platforms
Psychographic Layerlifestyle categories | media usage |
brand affinities | purchasing patterns
Place-based Audience ProfileWhat kind of audience is in this place?
Demographic LayerHH income | HH size | age | gender | education | ethnicity | employment
Geography + Time Layerneighborhoods | points of interest | weather
| local businesses | events calendars
Publisher and User PassesLocation Data
Postal code | address | lat-long etc
How we find your Place-Based audience
Confidential – For partner program use only
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ProximityProximity
MunicipalMunicipal
InternationalInternational NeighbourhoodNeighbourhood
NationalNational
Point of salePoint of sale
BuildingBuilding
RegionalRegional
As broad as an entire country, as fine as a building
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Qzedia for Local Media
Amélie Roy Mathieu Ratié Lubin [email protected] [email protected] [email protected]
Amélie Roy, Mathieu Ratié & Lubin Bisson514-745- 4275 ex 245
1-888-717-3097 (North America)
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The color coding here: Red for publishers, Blue for advertisers and buyers and Purple for companies that sit between them – maybe we can call them "aggregators."
The ecosystem according to Éric Picard @ericpicard
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Qzedia: Distinctly mobileLocation Insight Services have a simple premise: by leveraging the aggregated and anonymised data asset derived from connected consumers’ mobile location data, Telco operators can identify patterns in location activity over time.
This not only enables a much deeper understanding of the consumer in terms of behaviour and motivation, but also builds a clearer picture of the visitor profile of the location itself.