Download - Radio Industry Snapshot – September 2013
RadioMonthly Report Sep13
Analysis: Media Miles – Radio Tracking
Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.
About Media MilesLaunched Pakistan’s first digital, Radio Advertising Monitoring Service in 2007, starting with 9 Radio stations in 2 Cities (Karachi and Lahore). In the second quarter of 2008, Media Miles expanded its base to 28 Radio Stations in 3 Cities (Karachi, Lahore and Islamabad)
About the Report
Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.
SNAPSHOT
• Beverages topped in the advertising category followed by Telecom and Food in September, 2013
• Pepsi Pakistan was the top Advertiser in September, 2013
• 7up was the top advertised brand
Last Month Rank
No. CATEGORIES (MINS)(%)
1 1 Beverages 34.3
2 2 Telecom 15.1
- 3 Petroleum 8.7
- 4 Detergent 5.1
7 5 Health 3.9
4 6 Financial Institutions 3.8
3 7 Food 3.2
5 8 Milk 2.8
8 9 Hotel & Restaurants 2.6
- 10 Government 2.1
*Top 10 Categories contributed 81.6% of the total Ad Volume.
INDUSTRY TOP 10 [CATEGORY]
(BASED ON NUMBER OF MINUTES)
Last Month Rank
No. CORPORATIONS(MINS)
(%)
1 1 Pepsi 24.2
2 2 Nestle Pakistan 11.2
3 3 Unilever Pakistan 5.8
- 4 China Mobile 5.6
- 5 Total Parco Pakistan 5.2
- 6 GlaxoSmithKline Pakistan 3.2
- 7 Engro Foods 2.8
10 8 McDonalds 2.5
- 9 Coca Cola 2.4
- 10 Telenor 2.4
INDUSTRY TOP 10 [Advertisers]
(BASED ON NUMBER OF MINUTES)
INDUSTRY TOP 10 [BRANDS]
(BASED ON NUMBER OF MINUTES)
Last Month Rank
No. BRANDS(MINS)
(%)
2 1 7up 8.1
1 2 Pepsi 7.4
- 3 Aquafina 6.0
- 4 Total Quartz 5.2
- 5 Nestle PureLife Protect 4.9
- 6 Zong Apna Station 3.6
- 7 Rin Washing Powder 3.0
- 8 Dairy Omung 2.8
- 9 Nestle Milo 2.7
- 10 Mountain Dew 2.7
Trend AnalysisAugust-September 2013
Advertising in Minutes*
Based on 28 Radio Stations in 6 Cities
Share in Millions
Trend AnalysisAugust-September 2013
Based on 28 Radio Stations in 6 Cities
TIME BAND SHAREAdvertising in Minutes
Morning and Evening time slot attracted more advertisers throughout all cities
CITY WISE SHARE%Share of Advertising
FM Channels ShareAdvertising in Minutes
• Total spent in September, 2013 was PKR 711,150,96.33• Total Minutes of Advertising ran were 29,891.33 (minutes)
Average Nos. of Ads / Day
An average of 2,267 ads were aired in Karachi on FM stations per day
THE ENDTHE END
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