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Comparison of The Guardian Vs The Hindu:

A Structure Analysis Approach

Introduction:

This paper is to know what news and information is appearing in a

newspaper and in what proportions using structure analysis using

framework done by Readership Institute, Media Management Center at

Northwestern University.

For this analysis two newspapers were used:

1. The Guardian

2. The Hindu

The Guardian, formerly known as The Manchester Guardian (founded

1821), is a British national daily newspaper in the Berliner format.

The Hindu is an Indian English-language daily newspaper in the

Broadsheet format, founded and continuously published in Chennai since

1878.

Structure Analysis can help inform decisions about resource allocation.

And, if repeated at appropriate intervals, it allows you to track content

over time to measure readership-building changes that you make to

editorial content.

The Impact study's approach to understanding content and consumer

preferences is unique. Rather than asking consumers to describe what

kinds of news and information they want and how these should be

covered, the Impact study measured newspaper content, measured

consumer reaction, and then looked for significant correlations between

the two.

The Comparison:

THE GUARDIAN THE HINDUFormat Berliner Broadsheet

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Total No. of Pages 36 50Photos 63 127

No of Color Photos 63 114No. of Black & White Photos 0 13

Advertisement 16 125No of Color Ads 13 85No of Black & White 3 43

Interpretation:

From the above table structure of the paper differ drastically due to

choice of format and total number of page.

The Guardian use more number of color image than The Hindu, The

Guardian even used two full pages for one big picture for news

article where else we can see only full page ad in The Hindu.

More number of the black & white ads in The Hindu are due to

companies information advertisement (like Tender Notice, Job

Openings etc)

Both newspapers allow full page color ads. On average The Hindu,

prints three photos and three ads in a page, where else The

Guardian, prints no ads or one in a page and two photos in a page.

Section Comparison:

THE GUARDIANNo of Pages for each

SectionSequence of

Sections

Front 2 1,2

News 5 3-7

National 7 8-14

International 5 17-19,22,23

Middle east 2 20,21Financial 13 24-36

Comment & Debate 3 27-29

The guardian 1 30

Reply 1 31

Obituaries 2 32,33

Reviews 1 34

Weather &Crosswords

1 35

Full page ad 3 15,16,36

Royal family 3 12,13,14

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Interpretations:

The Guardian, use cover story style the front page introduce with

the story followed by two page detail article about the cover story.

Dedicated Section for news articles about Royal family under

National Section.

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THE HINDUNo of Pages for each

SectionSequence of

Sections

Front 2 1,31

City 4 2,3,4,5,7Classifieds 1 6

Tamil Nadu 5 8,9,10,11,12,13

Editorial 1 14

Op-ed 1 15

News 3 16,17,18

International 1 19

Variety 1 20

Science &Technology

2 21,22

Business 2 23,24Sport 3 25,26,27

Full page ad 6 5,28,29,30,35,37

Metroplus 14 31-44

NXg 6 45-56

Interpretation:

The Hindu starts the top stories in front and then jump to specific

page for the continuation.

The newspaper comes along with two inserts, NXg about music,

movies more appeling to younger group and Metroplus, more about

lifestyle and leisure activities movie listings, TV program listings,

Crosswords and comic strips are published here.

Less importance is given to International news here compared to

The Guardian, which report for five pages and two pages dedicated

to Middle East reports.

Greater importance is given to State news followed by city or

regional news and Sports news.

Conclusion:

The Guardian has fewer pages in comparison to The Hindu this may be

due to wider magazine readers in UK and availability of magazines

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specific to news section like Business or Lifestyle. But in Tamil Nadu

people read newspaper primarily and regional magazines for gossips,

short stories and movie review or news.

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Front Pages

V. Raj KumarResearch ScholarManagement Studies