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Page 1: RE-CONCEPTUALIZING PROTEIN POWDERd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/marketing...LEAN IN 15 Minute Meals and Workouts to keep you Lean and Healthy JOE WICKS The Body Coach

RE-CONCEPTUALIZING

PROTEIN POWDER: From a niche product to a mainstream ingredient

By Anna Sward, PhD Founder/CEO Protein Pow Ltd

Page 2: RE-CONCEPTUALIZING PROTEIN POWDERd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/marketing...LEAN IN 15 Minute Meals and Workouts to keep you Lean and Healthy JOE WICKS The Body Coach
Page 3: RE-CONCEPTUALIZING PROTEIN POWDERd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/marketing...LEAN IN 15 Minute Meals and Workouts to keep you Lean and Healthy JOE WICKS The Body Coach

PROTEINPOW.COM

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PROTEIN POWDER

Page 5: RE-CONCEPTUALIZING PROTEIN POWDERd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/marketing...LEAN IN 15 Minute Meals and Workouts to keep you Lean and Healthy JOE WICKS The Body Coach

“THINK OUTSIDE THE SHAKE!”

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MAGAZINES

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PROTEIN POW

COOKBOOKS

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JOE WICKS

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9

GOING MAINSTREAM

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AS A FUNCTIONAL

FOOD INGREDIENT

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WIDER AUDIENCE

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PROTEIN CHEESECAKE

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PROTEIN QUICHE

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PROTEIN CHOCOLATES

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PROTEIN POW


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