Download - Reaching More for Less [PSU May 2011]
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REACHINGMOREFOR LESS
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Decisions
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?
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M A K E Y O U R WEBSITEWORK HARDER
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SEO
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Pa e Rankg
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<a href=” ”> </a>amazing widgets
/my/page.html
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amazing widgets
/my/page.html
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Click here
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The NAI has adopted a policy that all NAI member companies set a minimum lifespan of five years for their opt out cookies. Click here for more information.
Copy from http://www.networkadvertising.org/
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The NAI has adopted a policy that all NAI member companies set a minimum lifespan of five years for their opt out cookies.
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All NAI member companies must set a minimum lifespan of five years for their opt out cookies.
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Contextual
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Content
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Content
Semantics
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Content
Semantics
Design
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Content
Semantics
Design
Interactivity
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Content
Semantics
Design
Interactivity
Accessibility
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Semantics
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Chattanooga, TN
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Chattanooga, TN
abbreviation for “Tennessee”
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Chattanooga, TN
abbreviation for “Tennessee”<abbr title=”Tennessee”>TN</abbr>
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Semantics+
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Rule #1Author clean well, written copy
and mark it up semantically.
REACHING
MOREFOR LESS
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Social Media
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snap objects230 free RSS vector icons
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snap objects230 free RSS vector icons
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twitter feedtwitterfeed.com
hootsuite.com
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Social RSSsocialrevitalizer.com
twitter feedtwitterfeed.com
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REACHING
MOREFOR LESS
Rule #2Feed the world.
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Mobile
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Do I need aniPhone App?
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Probably not.
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vs.Native Web
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Native Web
Platforms
5 !1
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Native Web
Discovery
Stores URLStores
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Native Web
Approval
Required None
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Native Web
Update
Review Instant
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Native Web
Sales Setup
Included None
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Native Web
O"ine
Yup Yup
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Native Web
Geolocation
Yup Yup
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Native Web
Multimedia
Yup Yup
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Native Web
Push
Yup Yup
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Native Web
Accelerometer
Yup Yup
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Native Web
Full Screen
Yup Yup
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Native Web
Phone Access
Yup Limited
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Native Web
Hardware Access
Yup Limited
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Native Web
Development
$$$ $
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Native Web
Maintenance
$$$ $
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REACHING
MOREFOR LESS
Rule #3Get your content
into people’s hands.
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Reaching More for Lessby Aaron Gustafson
More of the same:http://adaptivewebdesign.info
http://easy-designs.nethttp://easy-reader.net
http://aaron-gustafson.com
Slides available athttp://slideshare.net/AaronGustafson
This presentation is licensed underCreative Commons
Attribution-Noncommercial-Share Alike 3.0
flickr Photo Credits“Money” by aresauburn™
“In Search Of Lost Time” by bogenfreund“Compost 06/08/2007” by suavehouse113
