3rd
Marketers rank webinars as their 3rd most effective content marketing tactic. *2013 CMI/Marketing Profs study
61%
61% of marketers feel webinars are an effective content marketing tactic.*2013 CMI/Marketing Profs study
Strategy?
Webinar
Successful
Secrets to a
House Keeping NotesThis webinar will be recorded and sent out afterward.
Please interact with us on Twitter with #webinarsuccess and in the Questions panel.
Now, sit back and hear from experts on the 10 Secrets to Webinar Success.
#webinarsuccess @hubspot @readytalk
Sibley
Amanda
Co-Marketing Manager
@HubSpot @AmandaSibley #webinarsuccess
Hess
Brandon
Inbound Marketing Manager
Strategy?
@readytalk @brandonhess #webinarsuccess
Plan your webinar content, promotion, follow-up & reuse 6 to 8 weeks ahead of time. #webinarsecrets
AheadPlan
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The average webinar requires 15 to 30 hours of work, minimum. #webinarsecrets
AheadPlan
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Task Timing
Develop project plan 6 to 8 weeks prior
Finalize topic, title, abstract and speakers 6 weeks prior
Setup registration page 4 to 6 weeks prior
Begin ongoing promotion 4 to 6 weeks prior
Send email invites 15 days prior.
Draft slides 2 weeks prior
Full rehearsal and event dry-run 1 week prior
Final slides 2 to 3 days prior
Send reminders 2 days prior
Pre-conference with speakers 30 minutes prior
Edit recording Within 24 hours after
Send follow-up emails and begin sales outreach Within 24 hours after
Promote on-demand recording Ongoing
No Need to Copy This.This Webinar Project Plan will be sent to all attendees.
ExampleWebinarProject Plan
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A well targeted webinar audience is an engaged webinar audience. #webinarsecrets
AudienceTarget
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Strategy?
Advice
Actionable
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Content
Authentic
Create
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Strategy?
RecycleReuse &
Webinar
Video
eBook
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RecycleReuse
Online VideoYoutube.Vimeo.Embeddable.
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RecycleReuse
SlidesharePro AccountForms, Analytics & APIs.Embeddable.
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Strategy?
RecycleReuse
DownloadableEbooks & Guides.Transcripts (SEO).Whitepapers.
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RecycleReuse
Blog ContentWebinar Blog series.Webinar Recording.Speaker(s) post.
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1hour
Your audience, on average, is willing to give you an hour. Make it worth their time.
Sweet
Short &
Keep it
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Audience
Engageyour
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60X
Fast
Follow-up
Contacting webinar leads within 1 hour equates to 60x higher conversion rates. #webinarsuccess
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Webinar
Record
Practices
Best
Recording
Edit your recorded webinars. 60% of online video views click away in the first 120 seconds. #webinarsuccess
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CTA
Actionable
Strategy?
www.hubspot.com/free-trial
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Strategy?
www.readytalk.com/try
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Strategy?
Questions & Answers
Enter your Questions into your Chat Window.
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