VISUAL COMMUNICATION

IN REAL TIME

Darko Buldioski@darko156

#LinkSarajevo

DARKO BUL…?

-  Skopje, Macedonia-  NewMediaMK – Digital Marketing Agency-  AllWeb Digital Marketing Conference-  EC Council Trainer-  Early Adopter (was)

-  Father-  Loud and Heavy Music-  Basketball

REALTIME MARKETING

REAL TIME MARKETING?

#1Real Time Marketing is marketing that is based on up to date events. Instead of creating a marketing plan in advance and executing it according to a fixed schedule, real time marketing is creating a strategy focused on current, relevant trends and immediate feedback from customers. The goal of real time marketing is to connect consumers with the product or service that they need now, in the moment.

REAL TIME MARKETING?

#2The strategy and practice of responding with immediacy to external events and triggers. It’s arguably the most relevant form of marketing, achieved by listening to and/or anticipating consumer interests and needs.

#shorter

REAL TIME MARKETING?

#3Marketers define real-time marketing as personalizing content when responding to consumers.

#shortest

REAL TIME MARKETING?

#4Real-time marketing captures online user information and data, including personal trends and spending history, to provide instant, individual advertisements to that user.

#thebadone

WHY REAL TIME MARKETING?

approximately 40 percent of all

consumer spending online is based on

impulse buys

REAL TIME MARKETING

More than 1/3 marketing professionals consider the real time marketing as extremely important activity within their

organization.

ADVANTAGES

#1Surprise and Admiration!

#2 Right message at the right time

#3Brand relevancy

CHALLENGES

#1Strategy and analysis

#2 Intensive preparations

#3Potential risk change of reaction

EVENTS

TYPE OF CONTENT

#1Video

#2 Photos and GIFs

#3Infographics and interactive maps...

VIDEO

PHOTO

INFOGRAPHICS

INFOGRAPHICS

INFOGRAPHICS

PHOTO

PHOTO

MIND THE DETAILS

SNAPCHAT & INSTAGRAM STORIES

DARKO BULDIOSKI @DARKO156

HVALA PUNO!