HOW TO MARKET
YOUR COMPANY
AS AN EMPLOYER OF
CHOICEStacy Donovan Zapar
Founder, Tenfold & The Talent Agency
@StacyZapar
LIFE HACKS FOR
RECRUITERSfor Better, Faster, Smarter
Recruiting
270K+ 40K+
CONSULTING &
TRAINING
Life Hacks
When it comes to life hacks,
some are better than others.
Some are pretty clever…
Some are borderline…
And others are just plain ridiculous.
What about life hacks
for recruiters?
RECRUIT FASTER, MORE EFFICIENTLY
WORK SMARTER, NOT HARDER
What are some of
my favorite recruiting hacks?
bucket reqs
01
BOUNCE RATE TOO HIGH? LOSING GREAT
CANDIDATES?
“DON’T SEE THE PERFECT JOB? LET’S STAY IN TOUCH.”
no more email water torture
02
COULD SPEND 3 HOURS OR 3 MINUTES
THE SAME GOES FOR EMAIL!
CLOSE EMAIL & ONLY CHECK AT THE TOP OF THE
HOUR
SAME GOES FOR PHONE NOTIFICATIONS
ADMIT IT… YOU’VE DONE THIS!
calendar “chunking”
03
DO YOU OWN YOUR CALENDAR OR DOES IT OWN YOU?
CALENDAR “CHUNKING”
sourcing
phone screens
outreach
lunch
phone screens
hiring manager meetings
PLAY WITH IT TILL YOU GET IT RIGHT
onetab for sourcing
04
ARE YOU A TAB JUNKIE?
ONETAB TO THE RESCUE
SAVE TABS, SHARE LINKS, GET ORGANIZED
jiminy cricket resume reviews
05
EVER LEAVE AN INTAKE & STILL FEEL UNCLEAR?
BRING RESUMES & LISTEN TO THEM REVIEW OUT
LOUD
tree ring sourcing
06
START NARROW AND WORK YOUR WAY OUT
SHORTER COMMUTES TURN PASSIVES INTO ACTIVES
email patterns
07
PERFECT CANDIDATE BUT NOT SURE HOW TO
CONTACT?
HOW TO FIGURE OUT ANYONE’S EMAIL IN < 2 MINUTES
SEE THE PATTERN?
TOOLS COME & GO, BUT THIS TRICK WILL ALWAYS
WORK!
EMAIL PATTERNS SPREADSHEET
the three step
08
CANDIDATES NOT GETTING BACK TO YOU?
DO THE THREE-STEP
Initial outreach (short & sweet,
conversational)
A few days later, follow up: “The team is still
really interested in speaking with you and
we’ve started to move forward with
interviews. Would hate for you to miss the
bus...”
A few days after that, send a “thanks
anyway and please stay in touch” note
1
2
3
VARY THE SENDER, TIME, CHANNEL, METHOD
phone contacts
09
TEXTING IS A GODSEND
PICK UP OR SEND TO VOICEMAIL?
EVER PICK UP AND WISH YOU HADN’T?
ADD CANDIDATES & HIRING MGRS TO YOUR CONTACTS
the magic question
10
LEAVING STONES UNTURNED IN THE INTERVIEW?
“IS THERE ANYTHING THAT DIDN’T COME UP TODAY?”
friday feedback blitz
11
INTERVIEWEES WAITING IN AGONY?
A DAY TO US IS A WEEK TO THEM… IT’S LIKE DOG YEARS
FOLLOW UP FRIDAYS
the blackhole buster
12
HOW MANY APPLICANTS FALL INTO THE BLACK HOLE?
THE BLACKHOLE BUSTER
• Thank them for applying & close them
out
• Offer to stay in touch and connect on
• Offer to make introductions, both
internally & externally
• Share links to jobsearch resources
• Sign your real name and title
• Build your brand, create “forever fans”
and really grow your network in a
targeted way!
WHO DO TECHIES KNOW? (OTHER TECHIES!)
What are some of
your favorite recruiting hacks?
bit.ly/sdz-lever17
join.thetalentagency.io
bit.ly/sdz-lever17
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