Download - Redefining Growth Through Engagement Design
© The Proposition Circle Limited 2015. All rights reserved© The Proposition Circle Limited 2015. All rights reserved
Sustainable Growth – Delivered
© The Proposition Circle Limited 2015. All rights reserved
Three key messages
Focus on designing customer value propositions that embed innovative foresight and actionable insights at the very core
Align sales and marketing execution strategies and practical tactics, with unique customer engagement journeys
Extend beyond your current markets, geographies or industries, propel growth from top to bottom, and deliver long-term sustainability
© The Proposition Circle Limited 2015. All rights reserved
“As competition creates infinite choices, companies look for ways to connect emotionally with customers, become
irreplaceable, and create lifelong relationships.
A strong brand stands out in a densely crowded marketplace.
People fall in love with brands, trust them, and believe in their superiority. How a brand is perceived affects its success,
regardless of whether it’s a start-‐up, a non-‐profit, or a product.”
AlinaWheeler, Designing Brand Identity
© The Proposition Circle Limited 2015. All rights reserved
We live in a world of constant and dynamic change
Customers Competitors New Entrants
§ Sophisticated & educated§ Self served and aware§ Influenced by trusted connections
in their network
Many of today’s top fortune 500 are different from those in the top seat in 1955. And this trend will just continue and accelerate…
§ Disruptive, innovative, unique§ Interesting, relevant, desirable§ Introduce new business models§ Attract the top talents
“70% of the buyer journey is completed without any sale involvement.” Sirius Decisions
“89% of Fortune 500 firms are gone, […] because of that dynamic creative destruction.” American Enterprise Institute
“The US Billion Dollar valuation club currently hold 50+ winning companies. What is your strategy?” CB Insights
Are you walking blind in a fast-‐paced market? What are your customer engagement options?
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Re-inventing your customer’s … experience?
Apple
Nespresso
Coring
Sensoria
© The Proposition Circle Limited 2015. All rights reserved
Re-inventing your customer’s … experience?
Unique store experience addressing key steps across the customer buying and servicing
journeys
Unique home experience connecting insights from
multiple sources & leveraging selective partnerships
Unique office “coffee machine” experience driving new types of creativity & employee engagements
Unique health experience providing relevant feedback
for better lifestyle and behaviour-‐driven rewards
Apple
Nespresso
Coring
Sensoria
© The Proposition Circle Limited 2015. All rights reserved
We live in a highly digitised experience-‐centric economy which requires that we
rethink the rules of the game.
Will you lead or let others innovate & win in your market?
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Successful enterprises will only differentiate themselves by adopting an engagement-centered orientation
Value Proposition:What is you value proposition? How is it congruent with your strategic intent and how does it differentiate from other alternatives ?
Engagement-‐Centered Strategic Intent:Where will your organisation be in 3 to 5 years’ time? What principles and beliefs will guide your growth path?
Business & Operating Models:What are the new business and operating models needed to support your value proposition? What are the key processes, decisions and actions that matter most for your target audience?
Manage, Execute & Monitor: How will you manage all of the above to optimise the value you create for your customers and your business?
Source: Based on and adapted from “Creating & Delivering Your Value Proposition”, Cindy Barnes, Helen Blake, David Pinder
Looking beyond the current market dynamic, and game changing landscape, enterprises will achieve continuous success by adopting an engagement-‐centric approach focused on their customers.
© The Proposition Circle Limited 2015. All rights reserved
In partnership, we deliver
Actionable Innovation Practical Execution Extend Your Reach
We work with you to create new and exciting options distinct from your current
modus operandus, and identify alternatives that accelerate your organisation’s future growth by defining clearly
defined strategies.
We support the delivery of well structured execution plans,
communication strategies and tactics, aligned with your sales,
marketing and product development objectives to achieve
the response and engagement success you aspire to.
We help you measure and adjust your new strategies. And when things are working well, we help you replicate these in adjacent markets,
with new target audiences, in new geographies and with new strategic alliances.
Focus Align Extend
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Actionable Market StrategyDigital/ Brand Evaluation & Refinement
Empathy Maps & Customer Profiling Engagement JourneysMarket Insight Blueprints
Product Roadmap RefinementIdentity & Value Proposition Design
Business & Operating Model Design IP, Trademarks & Product Naming
Marketing Execution StrategyCollateral Design & Messaging Architecture
Digital, Visual & Social CampaignsDemand Generation Program Engagement Toolkits
Influencer CommunicationPartnership Campaigns
Technology Audit & Roadmap AdjustmentCommercial Alignment
Accelerate growth in new marketsAccelerate growth with new segments
Accelerate growth with alliancesAccelerate growth in new geographiesAccelerate growth beyond your current
industry boundaries
Executing and optimising results
Actionable Innovation Practical Execution
Focus Align Extend
Extend Your Reach
© The Proposition Circle Limited 2015. All rights reserved
Reframe & refine your engagement strategiesto accelerate your financial results
Actionable Innovation
Practical Execution
Extend Your Reach
© The Proposition Circle Limited 2015. All rights reserved
About Sabine:
Sabine VanderLinden is a market strategy, customerexperience, proposition design and commercial executionexpert. Thepropositioncircle.com provides strategic advisory,delivery, coaching and training services to organisationsseeking to create unique and sustainable growth paths;helping themdesign, execute and replicate strategic customerinteractions, conversations and engagement journeys todifferentiate themselves fromother alternatives. Wealso haveaccess to a network of subject matter experts to speed thisprocess.
Specialising in Insurance and Financial Services, she bringsnearly 20 years of senior positions as well as strategic andoperational expertise working with global consultancy,financial services and FinTech firms, such as IBM, FICO,Pegasystems and SSP. 100s of financial services institutionshave leveraged her skills to achieve their growth objectivesacross multiple markets. She has a strong interest inidentifying blockbuster disruptive and innovativetechnologies that revolutionise the customer experience anddeliver accelerated differentiation.
She is an alumna of Sir John Cass Business School where sheearned her MBA. Amongst her accreditations, she wasawarded an Ovation Award for Outstanding Achievement,Breakthrough Thinking and Execution by IBM. She alsoacquired a postgraduate certificate in advanced mathematicsand five insurance examination accreditations from theChartered Insurance Institute. She is fluent in French andEnglish.
If you want to learn more about Sabine’s experience, pleaseconnect and check her linked-‐in profile.
© The Proposition Circle Limited 2015. All rights reserved
Legal NoticeThe Proposition Circle Limited has prepared this document in good faith. The information and opinions contained in the presentation are provided as at the date of the presentation and are subject to change without notice. The information in this documentation is proprietary and the responsibility lies with the recipient to evaluate the document for applicability. The recipient is not permitted to create any modifications or derivative works of this presentation or to use it for commercial or other public purposes without the prior written permission of The Proposition Circle Limited. Information supplied in this document may not be used for any purpose other than for which it was supplied.
© The Proposition Circle Limited 2015. All rights reserved© The Proposition Circle Limited 2015. All rights reserved
contact informationFor more info, please contact me at
Defining unique propositions that shape and accelerate your growth