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Reducing fruit juice sugars, naturally.
Tel: 972-55-2225876
The numbers: US citizens
75% Overweight 9.5% Diabetes II
4 September 2018
Obesity and Diabetes #1 killer
3
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Synthetic beverage
Natural juice
Original Sugar free alternative
Added sugar can be replace but not
naturally occurring sugar
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Glucose 25%
Fructose 53%
Sucrose 22%
Sugar content in Oranges and apples
Glucose 25%
Fructose 26%
Sucrose 49%
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Better juice solution
100% Fruit Juice
• Sugar reduced
• Natural process
• Natural taste
• Dietary fibers
100% Fruit Juice
Immobilized
microorganism
Squizing Botling
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Bio-converting all fruit sugars
+ +
FructoseGlucose
Sucrose Fructo-OligoSaccharides (FOS-Dietary fiber)
Better juice basics
Gluconic acid Sorbitol
Target markets
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• 100% reduced sugar fruit juice drinks (100B$)
• 100% reduced sugar fruit juice as raw material
* Juice containing drinks
* Milk drinks
* Ice creams
* Fruit processed product (Jam, Marmalade)
* Confectionary, candies, gums…….
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Competitor landscapeC
ost
eff
ecti
ve
All sugar solution
Juiceinnov8
Dohler
Gan Shmuel
Nestec S.AThe Nutrasweet Company (RO)
Innovative Product LLC,
Better Juice
Business model
• One equipment-column sell
• On going disposable-column filler.
14
One equipment ongoing disposables (HP model)
On going feasibility tests
• Givaudan
• Danone
• PepsiCo
• Coca Cola (TCCC)
• Soda stream
• Prigat
• Primor
• Priniv
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R. Shapira Ph.D
CSO
K. Shemesh
Process Engineering
R. Cohen
Technician
Team
E. Blachinsky, Ph.D, MBA.
Founder & CEO
E.Landau , Ph.D.
Lab Manager
A. Cohen, Ph.D.
R&D manager
Key takeaways
17
• Huge need for reduced-sugar fruit juices
• $100B Fruit juice market
• Better Juice’s, cost-effective, treat all type of sugars.
• Experience dedicated, talented, multidisciplinary, team,
4 September 2018
Thank you
Roadmap
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Q10Q9Q8Q7Q6Q5Q4Q3Q2Q1
100ml column
POC
Industrial
prototypeWe are here Strat selling
Design freezeTKH invest
Treated and non treated clear orange Juice
Sucrose Glucose Fructose Sorbitol
Before treatment 2.22 2.66 3.34 0.00
After treatment 0.15 1.77 0.00 4.59
Competitor landscape
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Name of company TechnologyReduce
sucrose
Reduce
fructose
Reduce
glucose
Add dietary
fibers
Not add
secondary
metabolite
Cheap to
operate
No need for
high skilled
employee
Juiceinnov8 Fermentation Yes Yes Yes No No No No
Dohler Fermentation Yes Yes Yes No No No No
Gan ShmuelAdded
EnzymesYes No No Yes Yes
Moderate
costsYes
Nestec S.AAdded
EnzymesYes No No Yes Yes
Moderate
costsYes
The Nutrasweet CompanyMembrane
ROYes Yes Yes No Yes No No
Innovative Product LLC,
Ellington, CT (US)
Management,
ChelatingNot
efficient
Not
efficient
Not
efficientNo Yes No No
Better JuiceImmobilized
microrganismYes Yes Yes Yes Yes Yes Yes