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Researching digital distribution
Patrik Wikström www.linkedin.com/in/patrikwikstrom
cciws13
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Distribution, Recorded Music
Some thoughts...
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live licensing recording
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Global Recorded Music Sales (physical distribution)m
illio
n u
nit
s
0
1000
2000
3000
4000
'73 '75 '77 '79 '81 '83 '85 '87 '89 '91 '93 '95 '97 '99 '01 '03 '05 '07 '09 '11'11
LPs CDs MCs
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service
product
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Trade value, Sweden (MSEK)
0
500
1000
1500
2000
1998 2000 2002 2004 2006 2008 2010
physicalstreamingdigital misc
Source: IFPI Sweden 2012
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how do online music services compete?
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They compete with “context” rather than with “content”
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E.g. Spotify Apps
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value from context
value from access
consumer value is increasingly created
by context rather than access
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1. Context focused music services
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play music
with
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2. Context focused music artists
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Content Context
Access
Play