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Return on Learning (ROL):More Than a Boring Statistic
Thursday, July 19, 20123:45 – 4:45 p.m.
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Tweet! Tweet!
@AaronWolowiec of #EventGarde is discussing return on learning at the 2012 #ISAEConvention. #gameon #awesome #rockstar
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Fast Forward
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Before the Conference
Learning Goals• Knowledge/skills• Agenda/program• Distractions
Relationship Goals• Needs/insights• Qualify contacts• Reciprocity
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During the Conference
• Breakouts• Hallway
conversations• Back of the Napkin
(see: DanRoam.com)
• Networking breaks• Meals/receptions• Keynotes• Special events• Social media
Write down all potential action items.
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After the Conference
• Review notes• Categorize ideas –Doable* – Significant payoff**
• Refine ideas• Implement ideas• Accountability
Worksheet
• Action
item
• Resource
s needed
• Completi
on date
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Road Map
• ROI vs. ROL• Case studies• “What’s in it for me?”• Learning organizations• Discussion• Wrap-up
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Return on Investment (ROI)
• A performance measure used to evaluate the efficiency of an investment.
• ROI = X 100Revenue – InvestmentInvestment
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Return on Learning (ROL)
• A derivative of ROI used to evaluate the efficiency of an organization’s learning investments.
• ROL = X 100Total Benefit – Total CostTotal Cost
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Case Study: ISAE Convention
Training Costs• Registration fees• Training materials• Transportation– Mileage– Parking
• Lodging • Meals • Opportunity costs
Perceived/Actual Benefits• Session content – Tools– Technologies – Processes
• Association contacts• Supplier contacts• Best practices • Skill development
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Case Study: ISAE Convention
Short-term Value• Contacts• Ideas• Goals• Objectives
Long-term Value• Strategy• Tactics• Products• Services• Profit
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Case Study: NSA Convention
Costs for attending the meetingTotal benefits from ideas implemented • 3 bookings at $2,500 each• 6 months of increased product sales • Savings on printing with new vendor
= $ 2,000= $ 10,000• = $ 7,500• = $ 2,000• = $ 500
ROL = X 100 = 400%$10,000 - $2,000$2,000
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“What’s in it for me?”
• Volume of education programs • Important to:– Understand ROL– Leverage ROL
• Outcomes:– Perceived value – Program attendance– Bottom line
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Attendee Goals
Organization
Goals
Value
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Examples Courtesy:Preliminary Program for the AHCA/NCAL 63rd Annual Convention & Expo
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Tips for Maximizing Staff ROL
1. Development plans:– Individualized for each employee – Specific leadership competencies – Position, team, organization and profession
2. Management champions:– Support employee learning
3. Application of learning:– Classroom, workplace and relationships
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Learning Organizations
• Improved decision-making skills• Future cost savings• Increased productivity• Higher quality work• Better efficiency
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Staff Learning Investments
• The right thing to do.• Effects on business performance are
cumulative. • Financial return on investment.• Multidimensional return: – Culture– Reputation– Productivity
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Deficient Learning Practices
• Poor quality• Inefficiency• Low staff morale• Communication issues• Turnover• High recruitment costs
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Food for Thought
1. How does your organization leverage ROL when marketing programs and events?
2. How does your organization support the process of continuous learning?
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Wrap-up
• Learning/aha moments• Facebook or
business card:– Slide deck
• Consulting coupons:–Planner: $500– Supplier: $250
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Content Resources
• NSA, Learning Goals and ROA. (2012). www.mynsa.org/portals/0/documents/ ROA.pdf
• Return on Learning (ROL): More Than a Boring Statistic. (2012). www.aaronwolowiec.com
• Case studies courtesy of: ISAE, MSAE, MACPA, NSA, AHCA and NCAL.
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Contact Information
Aaron D. WolowiecMSA, CAE, CMP, CTAFounder & PresidentEvent Garde LLCPhone: (616) 710-1891Email: [email protected]: www.eventgarde.comFacebook: www.facebook.com/EventGardeLLC
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