Download - Revised Pom Ppt Final
Plastic IndustryA plastic is a type of synthetic or man-made polymer; similar in many ways to natural resins found in trees and other plants.Plastics are used because they are:• Attractive• Hard• Soft & Rubbery• Easy to Clean• Flexible• Light weight• Hygienic• Easy to Shape & Color• Economical
Indian Plastics MarketThe Indian plastics market is comprised of
around 25,000 companies and employs 3 million people.
The domestic capacity for polymer production was 5.72m tonnes in 2009.
India is the leading plastics processing hub and accounts for the largest number of plastics manufacturers, with over 5,000 plastics firms.
The growth rate of the Indian plastics industry is one of the highest in the world, with plastics consumption growing at 16% per annum.
Plastic Consumption ( India)
Indiaís plastic exports have increased faster than the world average
India’s Export Destinations (Chapter 39) - 2005
(% Share of India’s exports)
India’s Plastic Exports (Chapter 39) - 2005
(MMT)
Country % Share
USA 13.2%
1.08 China 12.67%
2000 2005
17%
UAE 7.07%
UK 3.96%
Turkey 2.87%
0.50 0.43 Italy 2.38%
13%
0.24
Polymers Processed Plastics
Source: DGFT, CRISIL Analysis
Saudi Arabia 2.34%
Israel 2.25%
Hong Kong 2.20%
Pakistan 2.08%
Source: UN Stats, CRISIL Analysis
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Current Example - Reliance Industries
Reliance Industries, India’s largest private sector
conglomerate company, stated in January that
India’s polyolefins market is expected to grow 12
percent to about 7.5 million metric tons in 2011
with double-digit growth in consumption of both
polypropylene and polyethylene. Polypropelene
will account for the largest growth at 18% (with
consumption growing from 2.2 million metric
tonnes to 2.6 million metric tonnes).
Plastic FurniturePlastic is shaped in furniture through
molding machines. Molding machines melt and inject plastic in moulds and required plastic furniture is made.
It also made with recyclable material because plastic is 100% recyclable material.
Plastic Furniture
Manufacturing Process:1) Initially mixing of color with
plastic Resin. 2) Input the material into the
injection molding the machine.3) Receive chairs and parts of
table as output.4) Assembling and packing.
Plastic Furniture Process
Various Plastic Furniture Industries
Boss
Sonica
Supreme
Nilkamal
SWOT Analysis of BOSS
Strength: Good Brand Image. Pioneer in Plastic chairs. Cover almost 60% of the
total sale of plastic chairs in Pakistan.
Manufacture huge range of plastic products as never other company manufacture.
Quality Products based on the best available raw materials.
A wide range of plastic chairs (main product) and other products.
Qualified and skilled labor in the region.
Adoption of new technology
Weakness :
Weak corporate culture (lack
of communication among the
departments).
Employees are under stress by
the management.
Non participative
management.
Lack of fully functional and
authorized HR department
SWOT Analysis of BOSS
OpportunitiesLarge domestic
markets (lack of customers for Chinese products).
Company has good market image so they can add new product lines
Increasing trend of plastic furniture
ThreatsLow price
competitors are the main threats for the company. (Toyo, Citizen and other local firms)
Threats from Chinese market due to low price products of same range.
SWOT Analysis of Sonica
Strengths Good Relationship with
customers New technology introduce A wide range of plastic
furniture Skilled labor Provide cheaper products
to its customers Increasing Preference of
Plastic furniture Good communication
among the departments Personal relationing with
distributors
Weakness Lack of Research &
Development efforts.
Lack of vision / Planning
Not getting benefits
from support
institutions
SWOT Analysis of Sonica
Opportunities
Increasing Preference
of Plastic furniture
65% middle income
group of whole
population
Competitive rates
Threats Increasing prices
of raw material
Supreme furniture
About SupremeSupreme Furniture Private
Limited, are an ISO 9000 and 14000 certified organization
These products are highly appreciated and accepted in both, national and international market, owing to their high quality, unique designs and latest patterns
The offered products are durable in nature and easy to maintain
Products of SupremeWooden Decorative Furniture, Table Linen, Shaggy, Rugs, Ponchos, Kitchen Items, Hammock, Floor Cushion, Curtain,
Price - SupremeSupreme always believe in
quality products keeping an eye on the usage, taste and budget of the customers.
The new collection is priced between Rs. 300/-to Rs 700 and available across India in a range of pleasing colours that blend well with any contemporary décor
Supreme Furniture Launches New Range of Chairs
Bonus - This range is the best buy for every household owing to its economic value proposition. It has a floral design on the back and moulded in a way to provide maximum comfort.
Glory - This range is ideal for any work place or for office set up. It has net design on the back which reminds of the famous in vogue old traditional net style.
Fiesta - A customer's delight, this range is all time favourite because of its modern design and an ideal choice for everyone's pocket and taste.
Orlando - This premium range has all European style which will definitely bound to woo your senses. Its curvaceous international looks make it trendy and innovative, offering a style statement to everyone.
SWOT Analysis of Supreme Strengths Skilled Labor Force Wood seasoning facility
centre is available Suppliers of raw material
are available Local tools available 350 furniture manufacturing
units 8,000 people (approx.) are
directly and indirectly attached with this occupation
Strong historical background of craftsmen
Weakness High cost of production due to high rate
of raw material Lack of educated, certified and
professionally trained, work force Unavailability of ready to use raw
material
No Designing and R&D facilities available
Unawareness of Social compliance and Environmental issues
Unawareness of any quality control and standards
Unavailability of ready-to use seasoned wood
Fluctuating prices of the raw material.
SWOT Analysis of SupremeOpportunities Technical up
gradation International
exhibitions International
warehouses Networking &
linkages of cluster players/stakeholders
Development of consortiums with specified objectives
Threats Migration of trained
work forces from the sector
Raw material cost increase (shortage in the stock of Sheesham wood at any stagebecause no further plantation as required
Instable political set up of the country.
Nilkamal Plastics is one of the oldest & longest manufactures
of plastics products in India.
It is Asia’s largest plastic processor of moulded products.
A professionally run company with promoters who have a
collective experience of over five decades
One of the first Indian companies to launch stores catering to
home décor retail @home.
NILKAMAL PLASTICS
Diversified product profile across various segments; Wide Customer Base.
Focus on Product Design & Development.
To offer consistent Products and Services with uncompromising quality supported by continuous improvements and innovations thereby exceeding Customer's expectation.
Nilkamal - Strategies
1934 : Shri. Vrajal Parekh start manufactring metal buttons in one machine factory
1950: They buys windsor machine to start plastic processing- calls company “ National Plastic”
1956: First plastic cut glass modeled is made for tea consumption
1964: National plastic fully fledged into household items
1981: Nilkamal plastic is individual venture run by brothers Mr. Vaman & Mr. Sharad Parekh.
1984: Nilkamal start manufactring crates
1990: Nilkamal start manufactring moulded furniture
1991: Nilkamal put plant in Western Maharashtra at Sinnar also Nilkamal goes in public (BSE).
1994: They becomes the official supplier of crates to Coca-cola & Pepsi.
2000: they achieve ISO 9001:2000 certification by TUV: Germany for all its plant
2002: Nilkamal Put plant & joint venture subsidy in Bangladesh.
History & Achievements Of Nilkamal
2005:Nilkamal Inaugurates @home: the
complete home solutions stores with
contemporary readymade knockdown wooden
furniture & home accents.
2006:Nilkamal enter into joint venture with
BITO Largertechnik Bittman Gmbh, Germany to
manufacture storage system in metal in India.
2007: Nilkamal crates & Bin preivate limited &
stackwell marketing services private limited
merges with Nilkamal result in enhanced
financial strength, integrate operations &
efficient management control & efficient use of
infrastructure.
2008: @home division grabs the award “Best
Retailing Division & Visual Merchandising”.
2009:@home division grabs the award- retailer of
the year under the home products & office
improvement category by Asia Retail congress.
2010: the molded plastic furniture business of
Nilkamal awarded “Top Exporter of Plastic
Furniture” for the year 2008-09 by the plastic export
promotion council & it has been accorded the
status of “ Star Export House” by the ministry of
Commerce & Industry.
History & Achievements Of Nilkamal
Product - Nilkamal Products are brand with ISO 9001-14001.
Material handling crates.Plastic molding furnitureHome décor “Lifestyle retail
@home”Specialized items for Automobile,
Pharmacy and hospitality sectors
Marketing Mix
Nilkamal prefer two pricing strategies according to there location such as:-
Price Skimming Strategies- It is assumed that customer of nilkamal are more concerned about obtaining a quality rather than cost of the service.
Target customer- Nilkamal target specific customer for which they made @home service according customer’s budget.
Price
Sell 10 million molded chair per annum apart from other furniture items in India.
@ home Stores across the India
Place
@home – Nilkamal Home Décor Business :Changing Scenarios
PROMOTION
SWOT Analysis of Nilkamal
Strength
Focused on customer segment
Products are durability
Well established marketing and
distribution network
Strong trust on innovation
Committed to quality assurance
Winner of several awards
Weaknes
Nilkamal faces problem because of
recession impact in world
Distribution channel of Nilkamal is
weak in comparison to its competitors.
Nilkamal doesn't provide proper sales
promotion schemes.
Nilkamal crates have high prices as
compared its competitors (Prince &
Supreme).
@home is made for the people of
specific category only, which ultimate
make very difficult for Nilkamal to
attract common man because The
furniture range start from Rs. 15000/- &
maximum is above 1lakh.
SWOT Analysis of Nilkamal
OPPORTUNITY New opportunities are
arising due industrialization and globalization
Diversified Activities ‘One-stop shop’ for
overall home décor. Experienced
Promoters & Management Team
Focus on Product Design & Development
THREATS Nilkamal faced competition
from the many market player like VIP, durians, Supreme, Prince, Cello, Prima.
This market player offering consumer products at budget level, which is big problem for Nilkamal
Small Players available in the markets which attract potential buyer which makes more differences
People in markets are very less aware of creativity & they first look at their budget before entering @home
Comparission with Nilkamal and Supreme
Nilkamal Supreme
Nilkamal is one of the largest manufacturing of plastic and furniture décor.
They manufacture and sell over 1.4 Million plastic moulded chairs in Indian markets only.
All the Nilkamal plants, warehouses and offices are connected to the Head Office in real time by ERP, SAP-R3.
Supreme is one of India's largest manufacturing of crates.
Supreme offer product like PVC fitting & pipes, moulded furniture, crates, packaging films, Industries moulded product etc. overseas from Australia to the Middle East Europe to Africa.
Supreme new product application development PVC-SWR system
IT dept. has spent fair amount of time in updating software & hardware
It affect their investment in energy innovation
Company faced problems like server maintained, software updates, server outages
As the company get globalize in world they facing problems like operations, security arrangements, antivirus applications & firewalls.
Case study - Failure of IT in Nilkamal
Nilkamal tie up with Google, Google apps enabled the company to ramp its staff with out actually making any serious changes in its infrastructure.
Google apps has automatic centralized updates saving technical people from the labor & time, they would spending in checking & installing the updates
Nilkamal collaborated by using different google docs entities, such as google forms & google spreadsheets, to get good effects.
Solution on IT