Download - Revolution Racing Overview
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About Revolution Racing
Revolution Racing is a majority minority owned company that manages NASCAR’s Drive for Diversity program.
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Mission
The goal of the organization is to advance the careers of minority and female drivers, crew members, pit crew athletes and aspiring front office personnel.
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Leadership
TINADeVEAUX
Vice President of Marketing
JOHNSTORY
President
MAXSIEGEL
Chief Executive Officer
PHILHORTON
Pit Crew Coach and Trainer
BLAIRADDIS
Director of CompetitionWhelen All-American Series
ANDYSANTERRE
Director of CompetitionCamping World Series
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Our Organization
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Our Racing Programs
Revolution Racing fields teams in four divisions:
NASCAR Camping World Series EastNASCAR Whelen All-American SeriesINEX Legend carsINEX Bandolero cars
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Our Outreach Programs
• NASCAR College Tour– 7 HBCU dates
• Community Outreach– Churches– Schools
• Mobile Marketing– iRacing
• The Longshot– Virtual to reality
driver search and development
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Our Media
• TV– Changing Lanes on BET– Camping World East on Speed TV
• Social Media• Web Sites
– D4D.tv– RevolutionRacing.net– DriverforDiversity.com
• NASCAR– Sirius Satellite Radio– NASCAR.com
• Print– Uptown Magazine
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Technology
Revolution Racing’s academy style training program utilizes motorsports simulation software provided by iRacing.
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Our Drivers
DARELLWALLACE
AGE: 16HOME: Mobile, Ala.
SERGIOPENA
AGE: 16HOME: Catharpin, Va
RYANGIFFORD
AGE: 20HOME: Winchester, Tenn.
MACKENABELL
AGE: 19HOME: Carson City, Nev.
MEGANREITENOUR
AGE: 18HOME: Miamisburg,Ohio
JESSICABRUNELLI
AGE: 17HOME: Hayward, Calif.
REBECCAKASTEN
AGE: 19HOME: Mequon, Wisc.
MICHAELCHERRY
AGE: 20HOME: Valrico, Fla.
KATIEHAGAR
AGE: 23HOME: Damariscotta,
Maine
JASONROMERO
AGE: 25HOME: Cameron Park,
Calif.
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Our Pit Crew
FAVIANVANDERBURG
AGE: 31TIRE CARRIER
KEVINSPROUSE
AGE: 33TIRE CHANGER
ANWARPARRISH
AGE: 27TIRE CARRIER
MOSACKEY
AGE: 29TIRE CARRIER
LIONELLEGRA
AGE: 24TIRE CARRIER
RICHIEWILLIAMS
AGE: 26JACKMAN.
PIERREBANKS
AGE: 23TIRE CARRIER
PEDROMARTINEZ, JR
AGE: 20TIRE CHANGER
TESFALEE
AGE: 29TIRE CARRIER
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Our Partners
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Sponsorship Opportunities
– Revolution Racing owns a business model unique to all of NASCAR, and can demonstrate significant return of investment (ROI) for any sponsor attempting to reach both the NASCAR fan and minority consumers, particularly African Americans.• Revolution Racing’s targeted
promotions reach the affluent African American community not necessarily attending NASCAR races. The team’s diverse group of drivers resonates with both NASCAR fans and non fans alike.
– The company’s relationship with the BET Network, which will air eight one-hour episodes of “Changing Lanes” in the spring of 2010, provides a targeted marketing opportunity to all sponsors of Revolution Racing unique to any race team in NASCAR.• Changing Lanes is a
documentary detailing the process drivers go through in order to be invited to participate in NASCAR with Revolution Racing.